RITESH SANJAY
Noida
Summary
Digital Advertising & AdTech Specialist with over 14 years of experience in programmatic advertising, ad optimization, automation, and ad quality enhancement. Automation & Process Optimization: Spearheaded multiple automation projects that streamlined ad operations, debugging, and reporting. Technical Leadership: Adept at leading cross-functional teams and collaborating with Ad-Ops, Publishers, and Product teams to improve efficiency and maximize revenue. Problem-Solving Pro: Expert in debugging ad-serving issues, ensuring seamless ad performance and quality assurance. Revenue Maximization: Developed automated tracking and optimization frameworks, leading to significant cost savings and performance improvements. Technical Expertise: Strong hands-on experience with Python, Selenium, Google Apps Script, JIRA automation, Google Ad Manager (GAM), DV360, and various ad-tech platforms.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Lead: Publisher AdTech & Ad Quality
Times Internet
04.2018 - Current
- Developed & deployed multiple automation projects to improve ad performance monitoring, reducing manual efforts by 60%
- Created a Selenium-based automation framework to capture and analyze console errors & ad failures, improving troubleshooting efficiency
- Automated Google Ad Manager (GAM) reporting & campaign tracking, ensuring real-time data-driven optimizations
- Integrated Google Apps Script & Python to auto-generate reports, eliminating manual intervention in daily campaign monitoring
- Spearheaded JIRA automation workflows to streamline ad issue tracking, reducing resolution time by 40%
- Validated & debugged publishers' ad-codes and frameworks, optimizing revenue impact & ad delivery
- Collaborated with mediation partners to test & implement cutting-edge ad technologies, improving fill rates and monetization
Manager: Ad Performance & Delivery
Times Internet
09.2015 - 04.2018
- Automated ad performance tracking tools to monitor and optimize ad campaigns, reducing human error
- Implemented Python-based log analysis to identify ad discrepancies & performance bottlenecks
- Led a team of ad operations specialists, providing guidance in automation & data-driven decision-making
- Enhanced campaign targeting & bidding strategies by integrating real-time audience insights
Assistant Manager: Ad Operations
VDX.tv
04.2011 - 08.2015
- Managed end-to-end campaign trafficking, optimization, and troubleshooting for high-profile clients
- Oversaw third-party ad tag implementation, ensuring seamless integration across DSPs, SSPs, and ad exchanges
- Coordinated with account managers, creative teams, and engineering to streamline campaign execution and delivery
- Led inventory management & yield optimization initiatives to enhance revenue generation for publishers
- Developed and maintained ad performance dashboards, leveraging real-time analytics to monitor CTR, viewability, and fill rates
- Spearheaded cross-functional collaboration to enhance ad targeting, ensuring compliance with brand safety and viewability standards
- Automated reporting and campaign analysis workflows, reducing turnaround time and improving operational efficiency
- Provided training and mentorship to junior ad-ops team members, improving overall efficiency and knowledge sharing
Education
PGDM + MBA -
New Delhi Institute of Management & Punjab Technical University
08.2011
B.Tech - Computer Science
Krishna Institute of Engineering & Technology
08.2006
Skills
- AdTech & Programmatic Advertising
- Ad Operations Automation
- Ad Performance Tracking & Optimization
- Ad-Serving Debugging & Troubleshooting
- Campaign Management & Delivery
- Third-Party Tag Implementation & Debugging
- JIRA Automation & Process Streamlining
- Data Analytics & Reporting (Google Sheets, BigQuery, Python)
- Revenue Strategies & Mediation Partner Collaboration
- Google Ad Manager
- DV360
- DFP
- AdX
- Instream & Outstream Video Ads
- Native Ads
- Technical Account Management & Publisher Partnership
Certification
- Google Ad Manager & DV360 Certification
- Crossover Leadership Journeys: Foundations Leadership Program
- Jombay: NextGen Leadership Program
Key Automation Projects
- Ad Console Error Tracking & Debugging, Developed a Selenium-based automation script to capture network and console errors for programmatic ads., Improved troubleshooting accuracy and reduced issue resolution time by 50%.
- Google Ad Manager (GAM) API Integration, Automated campaign performance tracking & report generation using Python & Google Apps Script., Enabled real-time monitoring of CTR, viewability, and ad delivery.
- Automated CSV Processing & Data Validation, Built a script to compare campaign performance data against historical benchmarks, ensuring ad delivery accuracy., Integrated with Google Drive & Google Sheets for automated reporting.
- JIRA Automation for Ad Issue Tracking, Designed a JIRA automation workflow to auto-assign, track, and resolve ad-serving issues., Reduced manual ticket handling by 40%, improving team productivity.
Professional Overview
- Digital Advertising & AdTech Specialist with over 14 years of experience in programmatic advertising, ad optimization, automation, and ad quality enhancement.
- Automation & Process Optimization: Spearheaded multiple automation projects that streamlined ad operations, debugging, and reporting.
- Technical Leadership: Adept at leading cross-functional teams and collaborating with AdOps, Publishers, and Product teams to improve efficiency and maximize revenue.
- Problem-Solving Pro: Expert in debugging ad-serving issues, ensuring seamless ad performance and quality assurance.
- Revenue Maximization: Developed automated tracking and optimization frameworks, leading to significant cost savings and performance improvements.
- Technical Expertise: Strong hands-on experience with Python, Selenium, Google Apps Script, JIRA automation, Google Ad Manager (GAM), DV360, and various ad-tech platforms.
Timeline
Lead: Publisher AdTech & Ad Quality
Times Internet
04.2018 - Current
Manager: Ad Performance & Delivery
Times Internet
09.2015 - 04.2018
Assistant Manager: Ad Operations
VDX.tv
04.2011 - 08.2015
B.Tech - Computer Science
Krishna Institute of Engineering & Technology
PGDM + MBA -
New Delhi Institute of Management & Punjab Technical University
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