Summary
Overview
Work History
Education
Skills
Certification
Tools Used
Timeline
Generic

Ritesh Tikhade

Summary

Strategic Campaign Manager known for high productivity and efficient task completion. Possess specialized skills in digital marketing strategy, data analysis, and stakeholder engagement. Excel in leadership, communication, and problem-solving to achieve campaign goals effectively. Skilled professional trained in legal regulations, administration, and vendor relations. Meticulous and hardworking operations management professional.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Campaign Manager

agilesoft
New Jersey
01.2023 - Current
  • Managed the entire campaign lifecycle from RFP to post-campaign analysis, ensuring alignment with client objectives, budget, and timeline.
  • Manage completed project effectively, ensuring timely completion of tasks and projects.
  • Used data-driven insights and best practices to identify and prioritize marketing opportunities, and to test and optimize marketing campaigns and strategies.
  • Utilized multiple platforms and tools (such Google Analytics, etc.) to measure and optimize campaign performance across different channels and platforms.
  • Applied analytical skills and tools to measure and report on key marketing metrics, such as lead generation, conversion, pipeline, revenue, ROI, cost per lead, etc.
  • Creating slides that effectively convey complex concepts and detailed information.
  • Knowledge of production processes, quality control, costs, and techniques for maximizing the effective manufacture and distribution of goods.
  • Weekly optimized each campaign and provided recommendations.
  • Make sure to achieve client KPI e.g., CPM, CTR, Conversions (click through rate).

Campaign Manager

the weather company, an IBM owned company
New York
06.2022 - 01.2023
  • Set up programmatic (PMP and PD deals) campaigns on GAM (Google ad Manager) and Magnite platforms.
  • Strategic planning, resource allocation, and production methods, to drive organizational success.
  • Planned and executed demand generation campaigns and programs across multiple regions and markets, using various channels and tactics to generate qualified leads and revenue for B2B SaaS products.
  • Collaborated with cross-functional teams, such as product, sales, customer success, engineering, etc., to align marketing goals and strategies with business objectives and customer needs.
  • Worked on (Insertion order) to make sure everything is correct like date, budget, impressions and other KPI (key performance indicator).
  • Make sure to achieve client KPI e.g., Conversion, traffic. CTR (click through rate).
  • Worked on Revenue reports from GAM and Magnite.
  • Check and clear all the discrepancies in GAM and Magnite.
  • Create Optimization plan and suggestions on different campaigns.
  • Worked on shore up request and optimization to make sure every campaign was delivered in full in GAM.

Manager, Ad operation

Initiative Private Limited
05.2021 - 08.2021
  • Lead a team of Media Specialists to deliver paid digital marketing solutions for various clients across different industries.
  • Clear all the discrepancies in Mbox about the TV network invoices.
  • Clear all the invoices for the United States TV networks like ABC, CBS. HMM, CNN, Roku, Animal Planet, Discovery etc.
  • Update hourly impressions to the Excel sheet from the Innovid platform.
  • Create placement in Prisma Platform and traffic campaigns.

Campaign Manager

Atidiv Private Limited
12.2017 - 05.2021
  • Handle End to end campaign for U.S. region of Social Media Group (Facebook, Instagram, Twitter, Snapchat, and Pinterest)
  • Worked for the United States, UK, Canada client which include A&T, Honda, BMW, Toyota. Target.
  • Inventory Management and Programmatic deal creation for Display/Video/App ads.
  • Adjust the bid rate and campaign setup of campaign in Facebook Ads Manger and troubleshoot the issue related to campaign delivery, Creative Built/Preview.
  • Used Salesforce as ticket system and provide access to the as per hierarchy.
  • Set up the campaign in Facebook Ads Manager as per IO and client requirement.
  • Make sure to keep an eye on primary and secondary KPI (CTR, Impression, Clicks CPA, CPV etc.)
  • Set up the campaign in Google Ads Manager which includes (display, YouTube) as per IO and client requirement.
  • Make sure to keep an eye on primary and secondary KPI (CTR, Impression, CPA, CPV etc.)
  • Worked with an onshore sales team and effectively understood the requirements of clients.
  • Better understanding of Current market technology and sales views, which helped in suggesting Sales how to get maximum revenue out of inventory available.
  • Help to resolve any issue related to JavaScript/HTML/CSS on site or in creative.

Technical Support Engineer

Theorem Private Limited
11.2016 - 11.2017
  • Trafficking Ad Campaigns with standard, different Rich Media, and 3rd party tags, etc. for different clients as per their requirements.
  • Worked on Atlas Ad server, which is owned by Facebook.
  • Testing of all ad creative for compliance of site specifications as well as functionality.
  • Provide support on various post-launch activities such as implementing creative changes, research successful metrics, and investigating discrepancies.
  • Involved in creating, managing, and testing the advertising campaigns on Atlas platform.
  • Providing email based technical support and different reports to clients which includes solving the technical issue by step-by-step process.
  • Working on API (Application program interface) requests.
  • Handle all the ad campaign related queries & issues.
  • Work on creating creative using HTML and CSS and testing different publishers.
  • Interfacing the mobile device through proxy settings and troubleshooting the discrepancy related to In-app.

QC Tech

Mode Media Private Limited (Formerly Glam Media)
06.2013 - 11.2016
  • Working with internal ad server Glam Adapt as well as external Audience Extension Partners Bright Roll, DFP, Tube Mogul and Adapt TV. Also, for reporting servers such as DFA, Media mind, Eyereturn, Mediaplex, Atlas and Eyereturn etc.
  • Worked for the United States client which include Target, Walmart.
  • Vendor verification –To check compatibility of new third-party tags and their implementation in Ad server. I have experience of working with Adops teams from Nielsen, Double verifies, DFA, Evidon, Medialytics, Triplelift and Undertone etc.
  • Manage requests via our online Adops tool request system based on priority.
  • Testing of http’s (Secure Tag) on different publishers.
  • Worked with different third-party creative agencies like Medialytics, DFA, Eye blaster, Atlas, and Undertone, Innovid, Vindicosuite, Videology to traffic their ad product in our Ad network.
  • Also, check the issue of discrepancy in (impression and click) and try to resolve the issues.

Education

Master of Science - Data Analytics

McDaniel College
Maryland, USA

Bachelor of Engineering - Information Technology

Nagpur University
India

Skills

  • Macintosh and Windows operating systems
  • HTML5, CSS, and JavaScript
  • Oracle SQL and PL/SQL
  • Object-oriented programming concepts
  • Software development lifecycle

Certification

  • Google Ads Display certified
  • Google Analytics certified
  • Google Ads Display professional certified
  • Google Ads Video professional certified
  • Google Ads Search professional certified
  • Oracle PL/SQL Developer Certified Associate

Tools Used

  • HTTP Watch
  • CECE
  • Fiddler
  • Flash decompiles
  • Chrome Dev tool
  • Firebug
  • Snipping Tool

Timeline

Campaign Manager

agilesoft
01.2023 - Current

Campaign Manager

the weather company, an IBM owned company
06.2022 - 01.2023

Manager, Ad operation

Initiative Private Limited
05.2021 - 08.2021

Campaign Manager

Atidiv Private Limited
12.2017 - 05.2021

Technical Support Engineer

Theorem Private Limited
11.2016 - 11.2017

QC Tech

Mode Media Private Limited (Formerly Glam Media)
06.2013 - 11.2016

Master of Science - Data Analytics

McDaniel College

Bachelor of Engineering - Information Technology

Nagpur University

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Ritesh Tikhade