Ritesh. S. Parikh
Summary
Territory Manager – SALES & MARKETING REVENUE EXPENSION MARKET SHARE GROWTH KEY ACCOUNT MANAGEMENT BUSSINESS DEVELOPMENT ACTIVATION & PRAMOTION NEW PRODCUT DEVELOPMENT
Ambitious & hardworking professional with over 17 years’ experience along with Consistent results & developing strong working relationship with clients and internal team players seeking an opportunity In Modern Trade, General Trade, HORECA & B2B channels across West India. Haven an experience in Adani Oil & Fat, Dairy and Food Ingredients portfolios. Have consistently deliver Market Share targets through achieving budgeted numbers, Planning, execution of trade marketing activities, new product/market launches and tracking
SYNOPSIS
A competent professional with 209months ( 17 years & 5 months ) of total enriching experience In Sales & Marketing , Business Development , Activation & Promotion, Team Management , CRM (till date experience from 3 Industry Dairy, FMCG And food Ingredients)
Skilled in developing strong business relationship with customer, experience in managing large account and territories. I had been responsible for Gujrat Mumbai & MP till date during different stint.
Successful track record of Leadership & Achievement in all assignment, consistently progressed to position of increasing responsibility throughout professional career till date E.g. in Puratos, 2 Promotion received in total stint of over 7.5 Years ( started as a 2013 as Sales Executive and reached up to position as Territory Manager Mumbai & MP in 2019 )
Possess excellent interpersonal, communication & organizational skills with hunger to achieve exceptional results
Area Of excellence include:
Sales & Business Development Distribution/Channel Management Team management
Customer Retention Customer Relationship Management Liaison work
Market & Competitive Analysis New Product Development & Launch Forecasting
Territory Growth Management
Overview
21
21
years of professional experience
1
1
Language
1
1
year of post-secondary education
Work History
Mega City Manager
Puratos Food Ingredients India Pvt Ltd
Mumbai, Maharashtra
02.2018 - Current
- Highest sales achievement among all the channels for 2014 sales cycle (Jan14–Dec-14) with 46 % Growth over last year for the Surat(Gujarat)
- Delivered 30 % Growth over Among all the channel for 2015 Sales Cycle ( Jan15 –Dec 15)
- Highest Gross margin % achievement +13% from the target among all the channel for 2016 Sales Cycle ( Jan16-Dec16)&( recognized by get trip of Brussel to visit Group HQ in Belgium )
- Highest Salesachievement in Brillo Category One of the Group Core product Brillo
- In 2017 Sales Cycle
- Highest Sales achievement of new product launching in 2017 Among all the channel 2nd runner up in puratos super star category for the achievement of 2nd Highest gross margin
- During period of time since 2013 to 2017 received 2 promotion Territory manger Mumbai Followed by T.M Gujarat
- Very first year of transfer of Mumbai had given growth from -8% to 11% For sales Cycle 2018 (Jan18- Dec18)
- 2019 Delivered 15% growth including new terrioety MP For sales Cycle 2019 among all the channel
- Increasing Mumbai Value contribution from 40 % to 54 % in West Regions business
- Ensured making up of Strategic plans, based upon sound market intelligence, for the assigned terrioety, Aimed at growing Puratos s Sales in Profitable way , leading to substantial shareholder value growth , all in line with Group Strategy and with respect for Group values and policy ( Organized 5 Customer innovation days in during till date , 3 discovery day In Gujarat Mumbai & MP )
- Successful Opening up new Market M.P in June 2019
- Generating the sale 36 lac Rs sales cycle June19-Dec19 ( Appoint 2 new Distributor Indore and Bhopal)
- Was involved 26 NPD Planned and Successful launched 19 NPD during my employment ( In 2020 launch 3 product)
- Part of Many new initiative Pilot Run of SFA, Secondary sales details collation & Analysis
- Successful launched CRM latest Field force Software (C4- Hana SAP).given meaningful insight for the data management
- Taking many initiative to connect customer in the pandemic situation Webinar, and zoom meeting
- Given meaningful insight for their Consumer
- Constantly providing Healthy recipe so that consumer can connect with us
- As aligned with company vision & Mission
- Constantly motivate to the team for increasing their required product Knowledge gain form the Puratos University
- Also gearing up the business
- In Pandemic Situation given MOM growth to achieve the number of new planned 2020 Budget
- KEY TASKS
- Make and achieve sales budget, follow-up on sales numbers and payments ensure proper handling of complaints and claims ( 24 Distributor, 2 Direct Artisan, 506 Customer, added 9 distributor since My joining )
- Daily Sales management ( from Prospection to concluding) & Marketing Support of the independent distributors in the assigned areas of Mumbai & MP for 6 sales executive
- Make follow-up and respect expense budget
- Liaise with all required departments within Puratos India HQ and With staff for relevant Matters and ensure a proper information flow and follow-up (Had conducted 3 sensostand In Mumbai Region )
- Make and Follow-up a marketing plan –including demonstrator and technical support and exhibition –(Design of entire years calendar and Execution of same, have planned 2 CID and 2 Discovery days And Unplanned 1 CID For Indore)
- Direct reporting to Kiran Hazari (Director Sales – India) Ashish sheath (APEAC Director)
- Support the sales Director on specific Projects, analysis preparation of strategic meetings
- Search Analyse and Propose Merger and acquisition growth opportunities in accordance with corporate objective and plans and support their investigation evaluation negotiation and integration
- COMPETENCE
- Commercial experience in Gujarat Mumbai & MP
- Tough; Strong determination to achieve results and grow sales
- Open Minded
- Good analytical Skills and able to work in a structured and Planned way.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Sales Officer
Foods Fats & Fertilizers
09.2011 - 04.2013
- Artisan
- Job
Sales Officer
- 03.2012
- Responsible for developing Margarine Business in HoReCa & Retails, Additional responsibility given by RSH to Develop Fats business in Bakery (Artisan)
- To appoint 3 Distributor for Margarine brand (MELLO)
- Individual handle 300 Outlet in Surat to south Gujarat Area, To Promote brand In Local Super market
- (Dhiraj & Sons, A.V.Sons)
- Achievement:
- Achieved above 3 % off the target in Margarine brand Mello for sales Cycle ( Apr-12-March -13)
- Delivered 5 MT Business in 25 artisan of bakery division for sales Cycle (Apr-11-, Regional Sales manager, responsible for a product line of MELLO Brand Agmark premium Table Spread and bakery fats, rice bran and palm Oil
- Focus in to Improve Consumer sales
- Assisted Grocery stores, super stores, and Bakery manufacture hotels and catering suppliers for MELLO and DELITE BAKARY FATS
- Assisted 15 Local super store in an assigned territory
- Monitored and assessed each client's progress.)
- Individually Perform In retailing in overall Assigned territory.
Area Sales Officer
Sancheti Associates
Kolkata
02.2010 - 08.2011
- Is responsible for developing sales of ganesh brand Saffron and Food Colour
- Small -scale enterprise want to turn in to Mid-scale enterprise
- Launching in Gujarat market
- Achievement:
- Appoint 1 SST, 2 sales Executive and 6 Distributor
- Achievement Sales Target MoM along with Focus on Brand Implementation
- Approaching many Sweet & Ice-cream manufactures
- Approaching HORECA segment for the Food colour and Extract of Saffron
- Establish the business in many leading Brand with Vadilal, havmore TGB
- To Achieve 53 % over from expected business or planned business.
Sales Officer
Mother Dairy Fruit & Vegetable
04.2008 - 12.2009
- Sales officer is responsible to handle the sale of frozen vegetable Brand SAFAL assigned territory, reporting to ASM, Gujarat
- To Achieve MoM Sales target value & volume
- To provide growth in assigned terrioety
- KEY TASK :-
- Reporting to the Area sales Manager, responsible for a product line of frozen peas
- Improve Consumer sales through Sales promotion activity
- Assisted 400 of outlet of frozen peas in assigned territory
- Monitored and assisted each client's progress
- Handling 5 distributor across South Gujrat
- Scheduling meeting and motivating to the distributor Sales man
- Had designed route and done work on the same route
- Achievement :-
- Had MoM achieve projected sales target value &volume
- To give establishment of Green peas business…
- Help the liquidate stock of low shelf life product
- Had achieve 12 % growth period of April 08 to march 09
- Had achieve highest growth over the period of April 08
- To march 09.
Pilot Sales Representative
Adani Willmar Ltd
08.2003 - 03.2008
- Reporting to the sales supervisor, responsible for a product line of Edible oil and bakery product
- Like jubilee master chip red yellow green
- Improve Consumer sales
- Assisted hundreds type of outlet like kirana shop, provision stores, super stores and bakery
- Working with broker in south Gujarat for bakery shorting products
- Scheduling meeting and motivating to the distributor network
- Promotional Activities in Religion & Culture Programs
- Retailing in all south Gujarat, navsari vapi Daman silvassa, and Kim kamrej mangrol and Surat
- In Surat rander varacha punagam kadodara chalthan are my mother market
- Working with many mandali in surat district, like oranas digas villages
Education
12th - undefined
Higher Secondary Education Board, Gandhinager
2002
B.com - undefined
Web Operator - IT
Web - Operator - IT
XTI Sevashi Vadodara 06.2001 - 06.2002
Skills
- 1st December, 1983
- Gender Male
- Marital Status Married
- Nationality Indian
- Public Administration
- Organizational Leadership
- Intergovernmental Relations
- Critical Thinking Skills
- Team Collaboration
Quote
How many ideas have there been in the history of the human race that were unthinkable ten years before they appeared?
Fyodor Dostoevsky
Timeline
Mega City Manager
Puratos Food Ingredients India Pvt Ltd
02.2018 - Current
Sales Officer
Foods Fats & Fertilizers
09.2011 - 04.2013
Area Sales Officer
Sancheti Associates
02.2010 - 08.2011
Sales Officer
Mother Dairy Fruit & Vegetable
04.2008 - 12.2009
Pilot Sales Representative
Adani Willmar Ltd
08.2003 - 03.2008
Web Operator - IT
Web - Operator - IT
06.2001 - 06.2002
Sales Officer
- 03.2012
12th - undefined
Higher Secondary Education Board, Gandhinager
B.com - undefined
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