Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Certification
Training in Digital Marketing at Zapskill Edutech Private Limited
Google Ads
Timeline
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Rithik J Unni

Rithik J Unni

Performance Marketer
Chennai,Tamil Nadu

Summary

Skilled multitasker with superior work ethic and good teamwork, problem-solving and organizational skills. Willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach.

Overview

3
3
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
4
4
Languages

Work History

YouTube Metadata Handler

Create Music Group
Los Angeles, California
12.2020 - 05.2022
  • Used coordination and planning skills to achieve results according to schedule.
  • Collaborated with team members to achieve target results.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Worked with customers to understand needs and provide excellent service.

Client Service Executive

Medrona Billing Services
Chennai , Tamil Nadu
06.2020 - 12.2020
  • Identified business challenges and presented solutions to challenges.
  • Provided knowledgeable service and support for all customer needs.

Customer Support Agent

BankBazaar
Chennai, Tamil Nadu
07.2019 - 02.2020
  • Provided primary customer support to internal and external customers.
  • Updated account information to maintain customer records.
  • Processed customer adjustments to maintain financial accounts.
  • Recorded account information to open new customer accounts.
  • Answered customer telephone calls promptly to avoid on-hold wait times.

Education

B.com - General

Nazareth College Of Arts And Science
Avadi,
04.2016 - 04.2019

Class XII -

Sri Venkateswara Matriculation HS School
Thirumullaivoyal, Chennai
06.2015 - 03.2016

Class X -

Shree M K Mehta English Medium School
Gujarat
06.2013 - 04.2014

Skills

Metadata recordkeeping

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Accomplishments

Had been a Partner in a FMCG business called SS agencies and helped with Sales and Marketing for a period of one year

Attended so many workshops on Vocal Singing and performed in Live Concerts

Had performed in Black Sheep Awards 2022 alongside renowned singer Yuvan Shankar Raja

Won so many prizes and Certificates in singing and dancing competition during Schooling and Under-graduate

Managing own YouTube Channel with more than 8330 views

Model at Vino Creations and had performed several Portfolio Shoots

Software

Adobe Photoshop

Adobe Premier Rush

Adobe Lightroom

FL Studio

MS Excel

Canva for Creating Images (Basics)

Google Calendar (Scheduling)

Google Sheets (Basics)

Wejeio

Certification

Add on course on Digital Marketing

Training in Digital Marketing at Zapskill Edutech Private Limited

Got Trained at ZapSkill Edutech PVT LTD for over 3 months to be a Performance Marketer. These are some of the things that I have done during my period of training.

  • Launching Ad Campaigns
  • Facebook Ads Manager Navigation and Google Ads Dashboard Navigation
  • Budgeting the campaigns and Selecting right objective
  • Niche Targeting, audience targeting (Practical)
  • Scaling - horizontal and vertical scaling
  • Media Planning
  • Writing Ad copies
  • Meta Pixel Setup
  • Analyzing & Reporting KPIs
  • LLA, custom audience
  • Reverse Engineering and Optimizing
  • Facebook-targeting, Budgeting, Scaling, Custom Audience, Lookalike Audience, Reporting, Analyzing in reverse order the metrics
  • D2C Brands Marketing Performance planning
  • Retargeting, Lead Generation
  • Customer audience
  • Ad Account Reports & Audit
  • Created Customer Journey
  • Launched campaign for heckro.in (Practical)
  • Collection Ads and Carousels Ads
  • Google and Facebook Retargeting Event Setup
  • Targeting with various Adset (Practical)
  • TOF, MOF, BOF
  • Funnel Creation
  • ABO

Google Ads

  • Google-keyword planner, Performance planner, Selecting the Audience , Conversion Tracking, Reporting, Display Ads, Discovery Ads, Shopping Ads
  • Bidding Strategy
  • Report and Dashboard
  • Video Ads
  • Attribution Model
  • YouTube Ads
  • UTM Parameter Setup
  • Experimenting
  • Keyword research
  • Custom Segment

Timeline

YouTube Metadata Handler

Create Music Group
12.2020 - 05.2022

Client Service Executive

Medrona Billing Services
06.2020 - 12.2020

Customer Support Agent

BankBazaar
07.2019 - 02.2020

B.com - General

Nazareth College Of Arts And Science
04.2016 - 04.2019

Class XII -

Sri Venkateswara Matriculation HS School
06.2015 - 03.2016

Class X -

Shree M K Mehta English Medium School
06.2013 - 04.2014

Add on course on Digital Marketing

Corporate Walk during Interdepartmental Meet

Fundamentals of Capital Market Module

Rithik J UnniPerformance Marketer