Riti Lochav
New Delhi
Summary
Experienced leader prepared for the role of Managing Director. Proven track record in driving business growth and strategic planning. Strong focus on team collaboration and achieving results, adaptable to changing needs. Skilled in financial management, operational excellence, and stakeholder engagement, with a reputation for reliability and effective leadership.
Overview
10
10
years of professional experience
Work History
Managing Director
Lamar Hotels & Resorts
11.2024 - Current
- Leading the development and construction of two properties (a 4-star and a 3-star hotel) on the Dwarka Expressway corridor, managing design approvals, contractor selection, and project timelines.
- Negotiating merger and partnership agreements with Sarovar Portico and Cozette hotel brands; serving as the primary liaison in all communications and deal structuring.
- Overseeing procurement of capital resources and materials for the project, while driving a broad range of new development activities from feasibility studies through to operational launch.
Digital Marketing & Strategy Consultant
Freelancer
01.2018 - 01.2021
- Part-time, project-based Digital Marketing & Strategy Consultant for SMEs in the UK & India (Specscart, Loudless, Revoir Skincare, Lunaer Perfumes)
- Developed and executed SEO/SEM and social-media campaigns to drive 25–40% growth in online traffic.
- Conducted competitor analysis and market research to identify new growth opportunities and refine brand positioning.
- Implemented analytics frameworks (Google Analytics, CRM integration) to track user journeys, optimize ad spend and lift conversion rates by 15–30%.
Managing Director
SriRam International Institute of Hospitality & Tourism & SriRam Institute of Marine Studies
01.2019 - 10.2020
- To lead and be responsible of ensuring all management and administrative activities by assuring the quality as per the qualifications by City & Guilds of London Institute.
- Also, organizing and facilitating the student and staff training programs.
- Mentoring all students, and offering guidance and facilitates both existing and prospective learners with necessary information about City and Guilds.
Student Ambassador
United Kingdom Education Centre
01.2017 - 01.2018
- Help and support international students looking for further studying options in UK universities with their applications and visa guidance.
- Organized monthly webinars, boosting application conversion by 15%.
Project Trainee
AIESEC at Ateneo de Manila University
01.2015 - 01.2016
- Delivered financial-literacy workshops under “ASENSO” project; empowered youth in rural communities.
- Developed digital catalogue “IheartFashion” for a women’s-wear startup—driving a 40% surge in online orders.
Education
Doctor of Philosophy (Ph.D.) - Management
Regent’s University London
01.2025
Masters of Enterprise (MEnt) -
University of Manchester
01.2018
MSc - International Business & Management
University of Manchester
01.2017
BSc (Hons) - Business & Management
IILM College (University of Bradford Affiliate)
01.2016
Higher Secondary Certificate -
Venkateshwar International School
01.2013
Skills
- Digital Transformation & Strategy: Digital maturity modeling, AI-driven personalization, omnichannel integration, CRM/PMS implementations
- Research & Analysis: Qualitative coding (Atlasti, NVivo), thematic analysis, survey design, SPSS, regression modeling
- Leadership & Operations: P&L ownership, budgeting & forecasting, project management (hotel construction), vendor negotiations
- Hospitality & Resort Management: Spa & wellness program design, F&B operations oversight, guest-experience enhancement, sustainability initiatives
- Business Development & Partnerships: Strategic alliance structuring, M&A negotiation, stakeholder engagement, corporate tie-ups
- Marketing & Sales: Digital marketing (SEO/SEM, social media campaigns), influencer outreach, corporate retreats & event promotion
- Communication & Facilitation
- Project management
- Strategic planning
- Contract management
- E-commerce strategy
Languages
English (fluent)
Hindi (native)
French (intermediate)
Certificate Courses
- Intro to Fashion Buying & Merchandising (UAL, London, 2020)
- Fashion design on Illustrator (UAL, London, 2020)
- New Business Models in Fashion (UAL, 2020)
- Service Design (UAL, 2020)
- Strategic Management (LSE, London 2020)
Timeline
Managing Director
Lamar Hotels & Resorts
11.2024 - Current
Managing Director
SriRam International Institute of Hospitality & Tourism & SriRam Institute of Marine Studies
01.2019 - 10.2020
Digital Marketing & Strategy Consultant
Freelancer
01.2018 - 01.2021
Student Ambassador
United Kingdom Education Centre
01.2017 - 01.2018
Project Trainee
AIESEC at Ateneo de Manila University
01.2015 - 01.2016
Doctor of Philosophy (Ph.D.) - Management
Regent’s University London
Masters of Enterprise (MEnt) -
University of Manchester
MSc - International Business & Management
University of Manchester
BSc (Hons) - Business & Management
IILM College (University of Bradford Affiliate)
Higher Secondary Certificate -
Venkateshwar International School
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