Ritika Dasgupta
Digital Marketing Specialist
Kolkata
Summary
Digital Marketing Specialist with proven success in enhancing online business performance. Expertise in crafting and executing digital marketing strategies, optimizing campaigns, and analyzing key performance metrics. Proficient in leveraging social media, SEO, SEM, email marketing, and content marketing to boost brand visibility and customer engagement. Strong track record in identifying target audiences and driving lead generation and conversion rates through effective content creation and campaign execution.
Overview
3
3
Languages
2
2
Certifications
9
9
years of professional experience
Work History
Digital Marketing Specialist
Paktolus Solutions
02.2025 - Current
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Evaluated market trends to stay current on consumer and competitor changes.
- Implemented new strategies to improve click-through rates and conversion.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
Digital Marketing Senior Associate
Google Operations Center
08.2021 - Current
- Results-driven Digital Media Senior Associate with expertise in managing and optimizing Google Ads campaigns. Proven ability to drive successful advertising initiatives, enhance brand visibility, and achieve business objectives. Skilled in leveraging data-driven insights, advanced analytics, and industry best practices to maximize campaign performance and ROI. Adept at developing comprehensive digital media strategies, executing targeted campaigns, and analyzing performance metrics to inform optimization efforts. Strong communication, project management, and problem-solving skills. Committed to delivering exceptional results and exceeding client expectations. Key Skills:
- Managed and optimized PPC campaigns in Google Ads for clients. Conducted in-depth keyword research and competitor analysis to identify high-performing targeting strategies.
- Led a team of PPC specialists in managing and optimizing large-scale PPC campaigns. Developed and implemented comprehensive PPC strategies aligned with overall business objectives.
- Overseen budget allocation and performance tracking for multiple PPC campaigns. Provided strategic guidance and mentorship to team members.
- Monitor PPC campaign performance, analyzed data, and provided strategic recommendations to optimize performance and meet client goals.
- Track and analyze PPC campaign data to achieve business goals
- Skilled in A/B testing, conversion tracking, and data analysis
- Optimize and manage PPC campaigns to achieve budgets by keyword research
- Advanced knowledge of ad copywriting and creative optimization
- Extensive experience in managing and optimizing Google Ads campaigns
- Developed and executed comprehensive digital media strategies for clients across various industries, resulting in a 40% increase in conversion rates and a 25% reduction in cost per acquisition.
- Conducted extensive audience research and keyword analysis to optimize campaign targeting and maximize reach.
- Implemented A/B tests and utilized data-driven insights to optimize ad creatives, landing pages, and bidding strategies, resulting in a 30% improvement in click-through rates.
- Excellent understanding of digital media trends and best practices
- Strong project management and multitasking abilities
- Excellent communication, presentation, and interpersonal skills
- Ability to collaborate effectively in cross-functional teams
Senior Process Associate
Accenture
01.2021 - 07.2021
- Receiving ads, which is a combination of images, communication artifacts, which might be texts of various formats, pictures, audio, video.
- Reading and understanding updates in the database and using them while reviewing the contents.
- Providing best inputs based on analysis of content and make sure that none of the policies are breached.
- Listening to audio files and evaluate the language.
- Understanding, supporting and improving the customer experience.
- Managed content across all platforms, including email and social media. Provided editorial, creative and technical support to team members.
Senior Process Associate
Genpact
09.2018 - 01.2021
- Moderating the UGC(UserGeneratedContent) across client's domain.
- Ability to operate in areas that are not clearly defined within policy
- Understand and perform content reviews under the client supervision for International and Domestic cases following client processes and procedures Cross-team collaboration and communication to meet aggregate review deadlines.
- Managing and maintaining the commenting community for the client's platform.
- Workflow coordination and time management skills
Process Associate
Wipro Limited
07.2017 - 08.2018
- Answering queries and assisting customers through chat Identifying customer needs and helping customers use specific features.
- Analyzing and reporting product malfunctions.
- Update our internal databases with information about technical issues.
- Excellent communication, data collection and analysis issues and useful discussions with customers (Basic technical issues).
- Follow up with customers to ensure their technical issues
Education
BCOM - Bachelors of Commerce in Marketing
Calcutta University
Kolkata, India06-2017
12th Grade - ISC
Modern English Academy
01-2014
10th Grade - undefined
Modern English Academy
01-2012
Skills
Excel proficiency
Team collaboration
Stress management
Team leadership
Time management
Project oversight
Effective communication
Customer support
Communication
Office software suite
Certification
Google Ads Certification, Google Operations Center
August 2021 – August 2021
Declaration
I, here by, declare that the information furnished above is true to the best of my knowledge and belief.
Timeline
Digital Marketing Specialist
Paktolus Solutions
02.2025 - Current
Digital Marketing Senior Associate
Google Operations Center
08.2021 - Current
Senior Process Associate
Accenture
01.2021 - 07.2021
Senior Process Associate
Genpact
09.2018 - 01.2021
Process Associate
Wipro Limited
07.2017 - 08.2018
10th Grade - undefined
Modern English Academy
12th Grade - ISC
Modern English Academy
BCOM - Bachelors of Commerce in Marketing
Calcutta University