Ritika Gandhi
Delhi
Overview
5
5
years of professional experience
3
3
Certifications
Work History
Content Creator
01.2021 - Current
- Conceptualised and developed high-impact digital content for leading brands such as Nivea, Samsung, German Tourism, and Kurkure, ensuring alignment with their brand voice.
- Collaborated closely with marketing teams to design campaigns that reflected brand identity and met campaign goals effectively.
- Produced engaging video scripts, blogs, and social media content that resonated with diverse audiences.
- Increased overall brand engagement by leveraging trending digital formats, storytelling, and viral hashtags.
- Partnered with influencers and digital communities to amplify content reach and strengthen online presence.
Summer Intern
Mario Foods
06.2024 - 08.2024
- Conducted comprehensive market research and consumer behaviour analysis, which helped identify key opportunities and gaps in the brand's online presence.
- Facilitated corporate collaborations and streamlined networking processes while managing important administrative functions to ensure smooth workflow.
- Assisted in designing social media content calendars and campaign strategies to increase engagement and reach.
- Prepared detailed performance reports and presented insights to senior management for decision-making.
Marketing Executive
Pixiteq
09.2022 - 09.2023
- Managed and executed integrated digital marketing campaigns across multiple platforms, resulting in improved brand visibility and audience engagement.
- Analysed campaign performance metrics on a regular basis and optimised ad strategies to maximise return on investment.
- Handled the end-to-end execution of email marketing campaigns, ensuring timely delivery and measurable impact on lead generation.
- Assisted in preparing and delivering client presentations, contributing strategic insights and creative ideas during meetings.
- Coordinated with creative and design teams to develop engaging ad creatives, promotional banners, and brand collateral.
Business Development Executive
Sorditcon
01.2021 - 03.2021
- Developed compelling marketing collateral and conducted data-driven consumer behaviour analysis to support new business opportunities.
- Researched emerging markets and competitors to provide valuable insights that informed the company's growth strategies.
- Collaborated with sales and marketing teams to improve lead conversion processes and build stronger customer relationships.
- Engaged directly with clients to understand their requirements and created customised proposals that addressed specific needs.
Education
Master of Business Administration - Marketing
Bharati Vidyapeeth Institute of Management and Research
08.2025
Bachelor of Science -
Kalinga University
07.2022
Skills
- Marketing Campaigns
- Market Research and Consumer Insights
- Analytical & Strategic Thinking
- Brand Communication & Positioning
- Social Media Growth and Engagement Strategies
Certification
Marketing Analytics : Coursera
Timeline
Summer Intern
Mario Foods
06.2024 - 08.2024
Marketing Executive
Pixiteq
09.2022 - 09.2023
Content Creator
01.2021 - Current
Business Development Executive
Sorditcon
01.2021 - 03.2021
Master of Business Administration - Marketing
Bharati Vidyapeeth Institute of Management and Research
Bachelor of Science -
Kalinga University