Ritika Sahu
Bengaluru
Summary
Art Director with 3 years of experience. Specializes in product and food styling, set design, and mood board creation. Proven track record of leading teams through the production process under tight timelines, delivering visually compelling, brand-aligned work that resonates with audiences.
Overview
4
4
years of professional experience
Work History
Art Director
Lyxel&Flamingo
06.2023 - Current
- Directed the production of photoshoots and videos, working closely with photographers, videographers, and stylists to ensure cohesive visual storytelling.
- Developed and presented mood boards, storyboards, and production design concepts to clients, aligning artistic direction with brand strategy.
- Collaborated with various departments, ensuring smooth workflow across pre-production, on-set, and post-production stages.
- Completed projects on tight timelines, often under budget constraints, while maintaining high-quality output.
- Worked on product shoots for brands such as ITC's Sunfeast Baked Creations, The Body Shop, Kehils, Dabur Real Juice, Vivo, UCB, Blackberry's and John Players and developed content for social media, digital ads, and e-commerce.
Product & Food Stylist
Self Employed
08.2021 - 04.2023
- Collaborated with diverse small businesses to develop cohesive brand identities through tailored product and food styling.
- Executed high-quality product photography that effectively showcased clients' offerings and enhanced their market presence.
- Created engaging content across various platforms, aligning visual storytelling with brand messaging to attract and retain customers.
Marketing Intern
BYJU's - The Learning APP
07.2022 - 11.2022
- Devised and executed content marketing strategies, and monitored performance outcomes.
- Collaborated with other departments to generate unique content ideas. Oversaw Discovery School Super League (DSSL) and Aakash National Talent Hunt Exam (ANTHE)
- Marketed and engaged more than 110+ schools with 45,000+ candidates participating. Boosted city performance in the DSSL campaign from 9th to 1st position; generated. 72% lead generation.
Social Media Intern
Team Hi-Tech
07.2020 - 12.2020
- Created and designed all posts for social media accounts, developing a cohesive brand voice across all platforms over the course of 6 months
- Produced strategic and interactive content, optimizing performance and engagement by 80%
- Collaborated with the creative director and design team in all phases of client projects, from planning to on-time completion of deliverables.
- Designed an online incubator campaign, onboarding 130= businesses across the country.
Education
BBA - Marketing
Jamshedpur Women's College
Jamshedpur, India05-2022
Skills
- Set Design & Product Styling
- Storyboard creation
- Visual storytelling
- Client Communication
- Creative Direction
- Creative Vision
Personal Projects
Tsukiyo Art
Visual artist and creative educator. The artwork captures my visualization of the celestial and mystical realms and spiritualism. My favorite modes are painting, alternative photography, ceramics and motif embroidery.
Kaarigari Collective
At Kaarigari Collective, we create a pathway for artisans and artists to connect with customers. Our flea market events give them a chance to interact with their audiences, and to exchange their creative works directly.
Hobbies
When I'm not on set, I enjoy painting, crafting, baking, and propagating plants, each of which allows me to explore my creativity in different ways.
Timeline
Art Director
Lyxel&Flamingo
06.2023 - Current
Marketing Intern
BYJU's - The Learning APP
07.2022 - 11.2022
Product & Food Stylist
Self Employed
08.2021 - 04.2023
Social Media Intern
Team Hi-Tech
07.2020 - 12.2020
BBA - Marketing
Jamshedpur Women's College
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