Ritika Singhal
Pune
Summary
Dynamic Campaign Specialist with a proven track record at IBM, specializing in Salesforce, Service Cloud and HTML/CSS. Expert in leveraging analytics for strategic marketing and automation, significantly enhancing campaign effectiveness. Skilled communicator, adept at creating engaging customer journeys and improving conversion rates.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Campaign Specialist - SFMC
IBM
Pune
08.2023 - Current
- Engaged in building emails using the content builder in SFMC by drag-and-drop or through HTML/CSS.
- Engaged with the market to communicate as a point of contact.
- Implementation or creation of a database for sending and personalizing requests.
- Engaged in implementing customer journeys, automations, cloud pages, landing pages, and personalization.
- Engaged in creating complex journeys such as the ongoing journey as per requirements.
- Engaged in creating surveys in Service Cloud.
- Engaged in creating or implementing AMPscript for the dynamic requirements.
- Have an understanding of SSJS implementation for the creation of Cloud Pages or Landing Pages.
- Engaged in Email Studio, Automation Studio, Contact Builder, Content Builder, Journey Builder, Web Studio, SMS/Viber Creation.
- Engaged in cross-marketing communication.
Associate Campaign Specialist
Tata Consultancy Services
Pune
02.2021 - 08.2023
- Working with one of the best technology i.e, Salesforce
- Engaged in multiple Business Unit to communicate or do Marketing about our Clients Products by sending Email to various Markets
- Maintaining Email Campaigns through Create, Check and Update
- Engaged in Email Campaign and Exact Target for sending Mass Email in the Marketing Cloud
- Developing the Emails to convert the prospects into Clients and providing the Reports to Data Analysis Team on Daily Basis
- Managed Strategies and Function of Triggered Email, User-Initiated Mail Campaign Including Designing, HTML Coding, Amp Script, Email Scheduling and Deployment
- Track Campaign Metrics including Sends, Clicks through Rate and other measures using both exact target and google analytics along with excel
- Engaged in managing day to day report of Email Sent for better insights
Education
B.Tech -
Lovely Professional University
Jalandhar, India08.2020
Intermediate -
Makrana Public School
Makrana04.2016
High School -
Makrana Public School
Makrana04.2014
Skills
- Salesforce
- Service Cloud
- HTML & CSS
- Microsoft Excel
- Analytics
- SQL
- Marketing
- Journey Builder
- Automation Studio
Certification
Salesforce Marketing Cloud Email Specialist, Pune, Maharashtra, 09/01/23, Present
Hobbies and Interests
- Dancing
- Reading
- Poetry
Volunteer Experience
08/01/16, 08/01/20
Languages
- English
- Hindi
Timeline
Campaign Specialist - SFMC
IBM
08.2023 - Current
Associate Campaign Specialist
Tata Consultancy Services
02.2021 - 08.2023
B.Tech -
Lovely Professional University
Intermediate -
Makrana Public School
High School -
Makrana Public School
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