Ritika Sundaram Rohatgi

December 2025 onwards : Manager - Internal Communications, Emerging Markets.

• Lead the internal communications strategy across seven diverse clusters; position communications as a strategic driver of engagement, alignment, and culture across dynamic markets.
• Partnered with regional leadership and local communications teams to translate global strategy into impactful regional messaging.
• Organized quarterly town halls, connecting more than 10,000 employees with leadership, strengthening transparency, and engagement.
• Developed compelling narratives for Viva Engage and targeted email campaigns via ContactMonkey, enhancing team mobilization and engagement.
• Collaborated with HR on initiatives such as MyPerformance to drive adoption and impact through clear communication.
• Strengthened collaboration between Emerging Market Hub and Global Communications team, ensuring seamless message integration across markets.
• Curated and consolidated market highlights into monthly CEO updates and Emerging Markets newsletter, improving leadership visibility and employee awareness.

Impact: Achieved a sustained 70%+ open rate for the Emerging Markets newsletter, demonstrating strong employee engagement.

Manager, Internal Communications, India.

Managed internal communications strategies to enhance employee engagement and information flow.

• Strategic Cluster Leadership: Directed communications for corporate and tech functions, localizing global and emerging market strategies to foster a high-performance Team India culture.
• Executive Advisory: Partnered with the India Leadership Team, guiding executives on digital engagement to ensure authentic messaging and brand alignment.

Impact: Senior Leadership Team visibility increased on the local Viva Engage channel, leading to better employee engagement.

• Cross-Functional Strategy: Delivered high-impact communications for HR and DEI initiatives, aligning local programs with global mandates, while maintaining regional relevance.

Impact: Complex global narratives were translated into actionable, local insights, leading to better alignment with global company objectives and local targets.

• Digital Ecosystem Management: Maintained SharePoint/intranet infrastructure, ensuring updated accessibility of information for employees.

Impact: SharePoint page engagement increased by 50% as a single source of truth for all employee-related information.

External Communications & PR:

• Leadership Transition Communications: Directed high-stakes external communications for India’s leadership transition, crafting and delivering media releases that reinforced organizational credibility and stakeholder confidence.
• GST 2.0 Rollout: Spearheaded cross-functional collaboration to execute GST 2.0 reforms across multiple platforms. Ensured seamless communication across media, retail stores, partners, employees, and digital channels, driving compliance while safeguarding brand clarity and consistency.

Recognition:

Internal recognition: Awarded the India Superstar Award (Q3 and Q4) for exceptional value delivery and organizational impact.

Industry recognition: BW Marketing EXCEL Awards 2025 for Internal Communications.

Internal Communications

• Strategic Communications: Designed and executed end-to-end internal communication strategies via Slack, email, and digital platforms, driving alignment and cultural cohesion across teams.
• Executive Advisory: Crafted high-stakes narratives for town halls and AMAs, translating corporate vision into clear employee messaging.
• Engagement & Events: Led initiatives, including Mental Health Week and Global Day of Impact, enhancing employee survey participation through targeted engagement.
• Brand stewardship: Maintained brand integrity across internal touchpoints, ensuring intranet content remained relevant, accessible, and consistent.

External Communications & PR

• Integrated PR and Social Media: Partnered with global teams to synchronize internal narratives with external PR and social media campaigns, strengthening employer brand reputation and market presence.
• Thought Leadership: Drafted articles on behalf of the Managing Director, published in leading outlets including Forbes, ET EDGE, and The Times of India, enhancing executive visibility and credibility.

CSR

• Led CSR initiatives and communications to foster collaboration with global teams.
• Led global initiatives at an India level: Global Day of Impact, Mental Health Week.

Impact: 100% participation from India offices for all events, consistently.

• Collaborated with India‑based CSR partners to design and implement organizational initiatives, driving community impact.

• Collaborated with leadership to clarify executive priorities into transparent, actionable messaging.
• Directed media relations and PR timelines, ensuring internal announcements aligned with external brand positioning.
• Designed and executed All-Hands meetings, leadership briefings, and off-sites to maximize engagement.
• Secured distribution of confidential communications, ensuring discretion for sensitive leadership narratives.
• Streamlined collaboration among HR, vendors, and executive teams to enhance workflows for events and interviews.

• Developed and executed communication strategies that increased brand visibility across internal and external channels.
• Created and managed content for press releases, newsletters, social media, and corporate websites, aligning messaging with organizational goals.
• Built and maintained stakeholder relationships, strengthening organizational reputation.
• Coordinated events, campaigns, and presentations to ensure clear information flow and secure leadership engagement.
• Monitored communication effectiveness, using metrics and feedback to refine strategies.