Ritika Thakkar

• Ensured business development, customer brief understanding, and final delivery of custom qualitative and quantitative research projects which have been both tactical and strategic in nature
• Undertook end to end project management of these studies spanning across legal documentation alignment, financial documentation, operations, technology, Communications, and final delivery
• Reduced process bottlenecks by training and coaching new joiners (executives and interns) on practices, procedures and performance strategies
• Worked on multiple PR and Thought Leadership pieces for internal as well as external stakeholders of Nielsen with industry bodies like BARC, KPMG, IAMAI, FICCI,MRSI, MMA, etc . as well as enabled multiple PR events like panel discussions, conferences, moderations, etc attended by various members of the senior management at Nielsen
• Organized and enabled various activities as a part of the WIN (Women in Nielsen) BRG at Nielsen
• Developed and maintained relationships with customers and suppliers through account development
• Cross-trained existing employees to maximize team agility and performance by organizing "Knowledge Beats" sessions

Handled Salesforce entries at a weekly level with a close eye on PnL and revenue numbers

Worked extensively on the Nielsen Smartphone Panel - Confluence, to generate Monthly and Quarterly Content and Category Tracking Reports, Consumer Profiling, AVOD vs SVOD users in the OTT, TV, as well as Gaming space

Worked on multiple custom quantitative studies across categories like VOD or OTT, Online Music Streaming, Online Furniture, Sports or General Entertainment Television, Gaming, Chatting, IT and Technology and with studies like Category Understanding, Usage and Attitude, Dipsticks, Campaign Evaluation, Brand Lift Studies, etc

• Worked directly with the CMO and the Marketing Director in formulating the go-to-market strategy for a new AI-driven product, PubSURE
• Liaised with multiple internal teams like translation, product, technology, multimedia, to set up and run the product website and vetted content for the same
• Created and maintained business health dashboards for top business stakeholders by collating and analysing data from internal and external databases
• Conceptualized the narrative and customer journey for a high-end services brand, Impact Science

• Carried out qualitative research (primary + secondary) on various brands like IDEA (Social Media Analysis and Content/Communication Strategy building through Social Listening), LIVA Fashion (Brand Positioning and “Fabric Ingredient” Category Understanding), ITC Heat No Burn Cigarettes (Perception towards Smoking and Adoption of Newer Technologies amongst Indians), PEPSICO Quaker Oats (Ethnography, Semiotic Analysis, Depth Interviews, and Retail Reviews) across joints in Bombay