Ritleena Sen
Kolkata
Summary
Dynamic communications professional with over five years of experience in public relations, branding, and event management, with a strong background in working with leading brands and cultural institutions. Proven expertise in developing and executing strategic communication campaigns, managing media relations, and curating literary festivals, and cultural events. Adept at storytelling, digital engagement, and crafting integrated marketing strategies that elevate brand visibility. Skilled in cross-functional collaboration, budget management, and leading projects in fast-paced, deadline-driven environments. Seeking to contribute creative insight and strategic thinking to a forward-thinking communications or brand team.
Overview
7
7
years of professional experience
Work History
Sr. Executive- PR & Events
Apeejay Oxford Bookstore Pvt. Ltd
Kolkata
06.2021 - Current
- Plan and curate sessions for major literary festivals, including the Apeejay Kolkata Literary Festival (AKLF) and the Apeejay Bangla Sahitya Utsob (ABSU).
- Coordinate with media, delegates, and publishers to ensure the seamless execution of festival-related activities.
- Curate and manage special events, award ceremonies, and marquee initiatives such as Oxford @100, the Oxford Bookstore Book Cover Prize, and the Oxford Bookstore Art Book Prize.
- Plan social media content and editorial calendars.
- Manage promotional activities and client coordination across various campaigns.
- Ideate marketing and promotional materials tailored to event and brand needs.
- Oversee comprehensive event planning, budgeting, and branding for literary festivals, exhibitions, and bookfairs.
- Perform in-depth content research, and manage data archives for literary festivals.
- Ideate content for corporate brochures, exhibition flyers, and other collaterals.
- Draft press releases, devise media relations strategies, and evaluate press coverage and outreach.
- Liaise with PR and design agencies to align communication and visual strategies.
- Coordinated cross-functional teams to streamline processes and improve efficiencies.
Account Executive
Edelman India Pvt. Ltd.
Kolkata
02.2020 - 06.2020
- Managed communication strategies and execution for a diverse portfolio of clients including Swiggy, Flipkart, Nissan, KFC, Taco Bell, PepsiCo Foods, HP, Infosys, Microsoft, Jaipur Literature Festival, and Tata Kolkata Literary Meet
- Led brand communication efforts through an integrated marketing approach, encompassing brand strategy, client servicing, media relations, influencer engagement, and team coordination
- Built and maintained strong relationships with media and key influencers to ensure impactful brand visibility and coverage
Account Executive
Concept PR India Pvt. Ltd.
Kolkata
03.2019 - 01.2020
- Led and executed communication strategies for Garden Reach Shipbuilders and Engineers Ltd. (GRSE)
- Developed and maintained content calendars, crafted press releases, and prepared media coverage and competitive industry analysis reports.
- Managed media relations during key corporate events and CSR initiatives, ensuring effective brand representation and outreach.
Intern
Edelman India Pvt. Ltd.
Kolkata
08.2018 - 02.2019
- Gained hands-on experience in a fast-paced and dynamic PR environment, assisting in the development and implementation of PR campaigns, and media outreach efforts.
- Helped to research and gather information, draft and edit press releases, and other communications materials, and monitor and analyze media coverage.
Intern
Eastern Railways
Kolkata
01.2018 - 02.2018
- Helped to research and gather information, draft press releases, and monitor media coverage.
Education
M.A - Journalism and Mass Communication
Calcutta University
01-2018
Post Graduate Diploma - Mass Communication
Jadavpur University
01-2017
B.A - Journalism and Mass Communication
South Calcutta Girls' College
01-2016
High School -
St. John's Diocesan Girls' High School
01-2012
Skills
- Marketing communications
- Event Management
- Media planning
- Media relations
- Brand communication
- Social media
- Public relations
- Content creation
- Influencer engagement
- Multitasking capacity
- Team collaboration
- PR strategy development
- Budget management
- Client coordination
Personal Information
- Blood group: B+
- Emergency Contact: 9874114547/ 9674248336
- Date of Birth: 05/25/1993
- Marital Status: Married
Timeline
Sr. Executive- PR & Events
Apeejay Oxford Bookstore Pvt. Ltd
06.2021 - Current
Account Executive
Edelman India Pvt. Ltd.
02.2020 - 06.2020
Account Executive
Concept PR India Pvt. Ltd.
03.2019 - 01.2020
Intern
Edelman India Pvt. Ltd.
08.2018 - 02.2019
Intern
Eastern Railways
01.2018 - 02.2018
M.A - Journalism and Mass Communication
Calcutta University
Post Graduate Diploma - Mass Communication
Jadavpur University
B.A - Journalism and Mass Communication
South Calcutta Girls' College
High School -
St. John's Diocesan Girls' High School
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