Rittim Das
Mumbai
Summary
Result-oriented senior channel, marketing & corporate sales professional with proven career in conceiving & implementing effective ideas / strategies that can add value to the organization through inspiring leadership, rich experience and innovation excellence Strong in change management, process optimization, and digital transformation strategies. Proven track record in devising innovative solutions leading to increased efficiency and improved business performance. Recognized for strategic planning skills and ability to successfully manage complex projects from conception to completion.
Overview
10
10
years of professional experience
Work History
RSDM : Transformation & Rural
Britannia Industries
Mumbai
05.2024 - Current
- Spearheaded the largest FMCG transformation project , Initiating and seamlessly implementing pilot projects at 10+ AW points( highest Pan India)
- Analyzed and monitored the pilots to add quantifiable feedback to the transformation project skeleton
- Succesfully Implementing customized and competitive schemes for different markets and brands for increasing the throughput of all channels across all brands
- Reviewing Nielsen Data and generating actionable insights for the sales field team
- Ideating and launching different strategized sales energizers with quantifiable result metric for different brands to increase sales field engagement
- In Rural, continued to grow ND, 2.8 points up SLY YTD basis and 0.4 points up in MS SLY YTD Basis
- Added 150+ RPDs in first 5 months resulting in 7% Rural SLY Growth
Rural Development Manager, West
Britannia Industries
Mumbai
08.2023 - 04.2024
- Spearheading Rural Infra in Gujarat & Maharashtra, adding 400+ RPDs(Rural Sub Distributors) resulting in 4.0 ND Point gain in Rural & adding 0.3 MS points
- Strategize and implemented RPD based strategies for 8% increase in unique lines per RPD and 8% increase in High Quality RPDs
- Delivered all KRA priorities achieving highest KRA score(Managers) in West Region
- Successfully implementing all company annual priorities as Regional SDM team and hence winning The Best SDM Team award for 2023-24
Area Sales Manager
Perfetti Van Melle India
02.2022 - 03.2023
- Responsible for managing sales channel for 15 districts(East Bihar), heading a team of 51 personnel
- Strategizing and implementation of best business practices to achieve 41% growth in 2022-23 over 2021-22(Highest Pan India)
- Won National Samman Award for excellent growth numbers in for Q1 2022-23
- Improved salesman KPIs in all channels- highest % salesman incentive earning in branch
- Streamlining the sales processes to improve overall efficiency and ensuring 2 National Samman awards and 37 Regional Samman awards for the team
- Sales Infra Additions: 3 Super Stockists, 4 direct towns, 23 indirect towns-boosted ND 40%, rural lines 200%
Senior Territory Manager
CARS24
Vadodara
08.2021 - 01.2022
- Managing & Growing Vadodara City retail business (supply side), with combined manpower of 50 people
- Strategizing and implementation of best business practices to increase 25% conversion in 4 months
- Streamlining the sales processes to improve overall efficiency and positive delta of 50% P&L for Vadodara, only city with positive P&L Pan India
Territory Sales Manager
Maruti Suzuki India Limited
Ranchi
05.2019 - 07.2021
- Managing 7 outlets, with combined manpower of 90 people (Direct/Indirect Sales Workforce)
- Contributed as a team member to gain the highest market share in FY 19-20 as a region (Bihar & Jharkhand) among all the other regions
- Spearheaded the implementation of digital marketing infrastructure in Bihar and Jharkhand for MSIL
- Initiated and implemented end-to-end solutions regarding sales and marketing strategies, customer satisfaction, manpower planning & daily operations for the dealerships
- Devising measurable KPI's for ATL & BTL marketing campaign, providing accurate measurement & reports to stakeholders to enable proactive actions
- Conducting opportunity analysis as per market trends and leading channel sales activities to face counter-competition; collecting data about competitors' claim to fame strength, weaknesses & other strategies
Business Development Executive
PickThemUp Technologies Pvt. Ltd.
Bengaluru
08.2015 - 08.2016
- Devised business development strategy and led a team of 3 sales executives for customer acquisition process; exceeded sales targets consistently with 75+ new clients
Sales Executive
BKD & Co.
Bhilai
10.2014 - 07.2015
- Played a pivotal role in acquiring over 50 clients in the span of 10 months
Education
MBA - Sales and Marketing
Symbiosis Center for Management and Human Resource Development
PuneB.Tech. - Software Engineering
SRM University
Skills
- FMCG Sales & Distribution Strategies
- Channel Sales, Institutional Sales & Corporate Sales
- Data Analysis based Business Development
- Marketing and Business Consulting
- Revenue Maximization
- ATL/BTL Marketing Campaigns
- Dealer Management
- Team Building & Leadership
References
References available upon request.
Timeline
RSDM : Transformation & Rural
Britannia Industries
05.2024 - Current
Rural Development Manager, West
Britannia Industries
08.2023 - 04.2024
Area Sales Manager
Perfetti Van Melle India
02.2022 - 03.2023
Senior Territory Manager
CARS24
08.2021 - 01.2022
Territory Sales Manager
Maruti Suzuki India Limited
05.2019 - 07.2021
Business Development Executive
PickThemUp Technologies Pvt. Ltd.
08.2015 - 08.2016
Sales Executive
BKD & Co.
10.2014 - 07.2015
MBA - Sales and Marketing
Symbiosis Center for Management and Human Resource Development
B.Tech. - Software Engineering
SRM University
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