Ritu Garg
International MedTech Marketing Leader
Summary
Dynamic and results-driven leader with over 13 years of experience in driving digital transformation, brand creation, strategic engagements across MedTech/healthcare marketing. Unleashed innovation through building launch frameworks, crafting Go-To-Market approaches from ground up. Scaled multi-million businesses in US & European markets.
Overview
13
13
years of professional experience
Work History
Director - Channel and Campaign Business
Indegene
10.2025 - Current
- Leading a $5 million P&L with 70+ high-performing team members for the U.S. and European markets.
- Spearheading Gen AI initiatives (including platform-agnostic AI agents built) to maximize efficiency and reduce time to market for HCP and patient engagement programs by 20-30%.
- Analyzing market trends to develop capabilities across service lines and stay ahead of the curve.
Marketing Lead
Becton Dickinson India Pvt. Ltd.
01.2022 - 09.2025
- Built and scaled an omni-channel marketing function to drive demand for 50+ priority MedTech products.
- Launched over 100 product awareness and engagement programs for the targeted healthcare professionals through hospitals, channel distribution, and nursing homes.
- Curated HCP database and engaged over 25,000 KOLs and HCPs across businesses (vascular access, interventional, pharma systems, diagnostics, biosciences).
- Launched Adobe Experience Manager for a higher customer experience on the website: Impact: Tripling website traffic and increasing the top 10 ranking keywords by 3X.
- Deployed GenAI for adaptive, personalized marketing content, yielding time and cost savings.
- Fame to Claim: 2-time winner of the Braveheart Award (2022, 2023).
Sr. Marketing Manager
Becton Dickinson India Pvt. Ltd.
12.2020 - 01.2022
- Led Marketing for $15M Safety Portfolio: Achieving an impressive 20% year-over-year growth through strategic initiatives and targeted campaigns.
- Engaged Over 12K Healthcare Professionals: Developed and executed innovative programs that successfully engaged over 12,000 healthcare professionals, enhancing brand loyalty and professional relationships.
- Pioneered LinkedIn Targeted Promotions: Innovatively pioneered LinkedIn targeted promotions, delivering tailored content to the target audience and significantly boosting engagement and reach.
- Fame to claim: Unstoppable, #Noneforezero
Marketing Manager
Hindustan Times
10.2018 - 12.2020
- Crafted CXO engagement group for a business daily - Mint.
- Created efficient marketing campaigns to build brand awareness for K-12 and language learning domains.
- Utilised HubSpot and Salesforce to drive event sponsorship for a business daily.
- Led a team of 2 with an annual budget exceeding $2.3 Mn. Implemented referral marketing strategies to improve participation, leads, and enrollments.
- Managed ATL, BTL, and digital marketing budgets and activities.
Marketer / ASM/ MT
Vodafone Idea
06.2013 - 09.2018
- Launched the industry's first product: Vodafone Sakhi, acquiring 0.5 million consumers and generating $4 million in revenue.
- Built sales strategies to drive over 600K new acquisitions on a monthly basis through general trade and channel partners.
- Won the prestigious Global Hero Award in London, UK.
- Managed a team of 53 executives and 4 channel partners to drive prepaid revenue and quality acquisitions.
Education
MBA -
Indian Institute of Management
Lucknow03-2013
B-Tech - Computer Engineering
YMCA
Faridabad06-2011
Skills
Demand Generation
Healthcare Marketing
Digital Growth
B2B Distribution Marketing
Timeline
Director - Channel and Campaign Business
Indegene
10.2025 - Current
Marketing Lead
Becton Dickinson India Pvt. Ltd.
01.2022 - 09.2025
Sr. Marketing Manager
Becton Dickinson India Pvt. Ltd.
12.2020 - 01.2022
Marketing Manager
Hindustan Times
10.2018 - 12.2020
Marketer / ASM/ MT
Vodafone Idea
06.2013 - 09.2018
MBA -
Indian Institute of Management
B-Tech - Computer Engineering
YMCA