Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Projects
Hobbies and Interests
Timeline
Generic

Ritu Karki

Gurugram

Summary

High-achieving account manager offering extensive experience in developing account plans, increasing revenue and deepening customer relationships. Excellent communication and problem solving abilities. Ready to bring several years' experience to challenging new position with industry-leading team.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Senior Account Manager/Associate

WNS Global Services
03.2022 - Current
  • Company Overview: A global leader in Business Process Management.
  • As a Subject Matter Expert – SME, I specialize in managing and optimizing PPC campaigns across Google Ads. Key areas of expertise include:
  • Keyword Research and Strategy: Identifying high-converting keywords, leveraging negative keywords, and creating long-tail keyword strategies for better targeting and ROI.
  • Campaign Setup and Structure: Building efficient account structures, from campaigns to ad groups, with a focus on relevancy and quality scores to maximize ad spend.
  • Ad Copy and Testing: Writing compelling ad copy, using A/B testing to refine messaging, and improving click-through rates – CTR.
  • Bid Management and Budget Allocation: Employing smart bidding strategies (e.g., Maximize Conversion, Target CPA, ROAS) and optimizing budgets to achieve the most imperative KPIs and return on investment.
  • Performance Analysis: Using data to monitor and optimize campaigns, analyzing key metrics such as CTR, conversion rate, and cost-per-conversion, and adjusting strategies accordingly.
  • Remarketing and Audience Targeting: Leveraging remarketing lists and custom audience strategies to re-engage users who have interacted with the brand but haven't converted.
  • Advanced Features: Implementing automation, ad extensions, geo-targeting, and dynamic search ads for more personalized and efficient campaigns.
  • Reporting and Insights: Creating clear and actionable performance reports that highlight key trends, successes, and areas for improvement.

PPC Account Manager

Freelance
02.2021 - 03.2022
  • Handled large PPC budgets effectively for a Canadian small business-Home Kitchen.
  • Worked closely with the client and other teams (SEO, content, web design) for an integrated strategy.
  • Developed, executed, and managed complex PPC campaigns across Bing Ads, Google Ads, and Meta Ads (Facebook) for the consistent achievement of KPIs.
  • Optimized bids, ad copies, and leveraging advanced analytics tools for performance analysis to generate maximum ROI for the client.

Seller & Brand Support Associate

Amazon
08.2021 - 03.2022
  • Managed seller inventory at the back end by providing sellers support with product listing, modifications, shipping, sales, payments, and buyer complaints.

Customer Support Executive

Amazon
06.2020 - 01.2021
  • Provided excellent customer service by addressing concerns, demonstrating empathy, and efficiently resolving issues.

Education

Bachelor's - Journalism & Mass Communication

TIPS, Guru Gobind Singh Indraprastha University
05.2019

Higher Senior Secondary (12th) -

Bharti Public School
05.2015

Senior Secondary (10th) -

Bharti Public School
05.2013

Skills

  • Google Ads
  • Bing Ads
  • Meta Ads
  • Google Ads Editor
  • Google Analytics
  • SV360
  • DV360
  • MS-PPT/Excel

Websites

Certification

Digital Media Marketing, DIGIPERFORM, A Google Certified Digital Media Marketer.

Accomplishments

    I have been a consistent target overachiever quarter-on-quarter, and part of various successful pilot projects at my current role that add to the organization in a constructive manner.

Projects

Documentary - White: The Shadows of India, Filmed the widows of Vrindavan and the social taboo and issues around them. Worked as a script writer and field reporter. Ad Campaign: FRIENDICOESSECA, Created an online and television commercial for animal welfare. Press Conference, Organized a press conference for the inauguration of 'Discovery Jeet' channel. Media Research, Research project on Culture Jamming. Conducted research on an essential media topic.

Hobbies and Interests

  • Reading
  • Journaling
  • Cooking
  • Dancing
  • Yoga

Timeline

Senior Account Manager/Associate

WNS Global Services
03.2022 - Current

Seller & Brand Support Associate

Amazon
08.2021 - 03.2022

PPC Account Manager

Freelance
02.2021 - 03.2022

Customer Support Executive

Amazon
06.2020 - 01.2021

Bachelor's - Journalism & Mass Communication

TIPS, Guru Gobind Singh Indraprastha University

Higher Senior Secondary (12th) -

Bharti Public School

Senior Secondary (10th) -

Bharti Public School

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