Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Ritu Kukreja

Ritu Kukreja

Digital Program And Product Leader

Summary

Impactful Product & Program leader with 18+ years of experience leading product-strategy and supporting implementation of innovative products for unique niches in Telecom and Media OTT industries across India and SEA. Problem Solver and Creative strategic planner with product value and impact assessment prowess. End-to-end project management leader successful bringing products from inception to rollout with efficiency and speed. Experienced in managing GTM in dynamic environments from small scale to large scale, multiple geographies and cultures. Skilled in working in challenging environment to deliver organization goals.

Overview

18
18
years of professional experience
6
6
years of post-secondary education

Work History

Group Program Lead

Rakuten Symphony
04.2022 - Current
  • As part of the Central PMO and Delivery Office, I am working with leadership and program managers to ensure there is full visibility in the organization of our delivery schedules, Risks & Issues, scope and status
  • I am responsible for Project Governance, ensure that we follow all processes and timelines to ensure customer deliverables and Product roadmap.
  • I work closely with Leadership team and create and present weekly reports.
  • I am leading Projects like: Global delivery & Demand management process streamlining, leading Architecture Platform migration across the Products and Tech teams
  • Applied effective time management techniques to meet tight deadlines.
  • Developed and maintained courteous and effective working relationships.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.

Project Delivery Head

Tetrate- Silicon Valley
07.2020 - 12.2021
  • Defined and Implemented agile product management process, starting from product Roadmap Planning and execution by Engineering Sprints
  • Set up the Internal knowledge base and Intranet for internal documentation and best practice sharing
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Developed strong communication and organizational skills through working on group projects.
  • Learned and adapted quickly to new technology and software applications.

Product Lead

Catawiki (Short Term Project)
Remote
08.2020 - 11.2020
  • Worked on Improving Curation Efficiency, by coming up with Strategy to improve and measure Efficiency for Experts and Seller Satisfaction and implementing key features that help improve the curation efficiencies
  • Worked closely with SMEs and Engineering teams for feature identification, prioritization & implementation
  • Contributed to team objectives in fast-paced environment.

Regional Lead

SINGTEL HOOQ Digital Pte Ltd
04.2019 - 07.2020
  • Launched Freemium and AVOD across Indonesia, Singapore, Philippines & Thailand
  • Built Product roadmap for Strategic Initiatives delivery across SEA region with partners for Content, Telco Partners, Digital Partners including, TSEL, Singtel
  • Responsible for the overall NPS score and App store rating
  • The ratings were improved from 3 starts to 4 stars in 6 months
  • Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget.
  • Produced reports per week to analyze job performance against team goals.
  • Recruited talented individuals bringing Program and Product management skills to the department.
  • Monitored staff performance by actively engaging in and observing day-to-day activities.

Associate Director

SINGTEL: HOOQ Digital India Pvt Ltd
08.2014 - 03.2019
  • Managed Country Head Position India- Mar 2018 Received
  • Employee of the year-2018
  • Managed Global Product Partnerships and Integration
  • Responsibilities Held Business lead:
  • Managed one of the largest Revenue contributors for India Business- airtel (Revenues >5mn USD)
  • Business Planning and Strategy to drive the Revenues, building AOP and planning for Partners.

Product and Program Head- India

OTT Product Launch for India

Manage Product roadmap and Product lifecycle. Lead partner integrations for India (airtel, Hotstar,Vodafone, Paytm) including creation of Product Concept Note (Scoping, capturing customer requirements, Customer Journey),

· Lead partner integrations for India (airtel, Hotstar,Vodafone) including creation of Product Note (including Scoping, capturing customer requirements), Workflows, User Journey, working with CFTs (local and Global) and partners for implementation & UAT testing

Leading Telecom Operator

Bharti Airtel Ltd
08.2008 - 08.2014

Achievements:

· Launched GOOGLE FREEZONE (with incremental 13 Mn users)

· Launched FACEBOOK ZERO Campaign

Responsibilities

· Build partner relationships, strategic planning, usage / user growth targets and operations necessary to retain, grow and service partnerships in Mobile data & web space. Worked with Google (Freezone Project), Facebook (FB SIM and FB zero Project), Whatsapp and Twitter

· Work on end to end delivery starting from Product conceptualization, Product scoping, tech feasibility and launch

· Responsible for post launch Product performance- users & Revenue KPIs

Mobile Internet- Product Lead | 2009-2010

· 3G Roll out – National- core team (Received Diamond Award from the CEO)

· Devised and launched auto provisioning of Handset bundling offers (Received Employee Award)

· FB zero campaign resulted in incremental 1 Mn users in 1 month (25% of the base)- Aug 2009

Responsibilities:

Building strategy & plans to drive Mobile Internet (Data) revenues and Product management Responsible for Pricing/product/Launches/Go To Market Strategy/Partnerships/CLM (Customer life cycle Management)


Product Manager- Search, Classifieds, Media Interactive Services VAS Team | 2008-2009

Product Manager

Network 18
07.2007 - 07.2008
  • Media Interactive Services VAS Team |, Web18 (Network18 company)
  • Mobile Product manager.
  • Design Products, write user stories and build user journey
  • Coordinated project planning and execution with team members and team leads.
  • Prioritized roadmap in order to achieve product goals and metrics.
  • Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.

Product Manager

Idea Cellular Ltd
01.2005 - 06.2007
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
  • Coordinated project planning and execution with team members and team leads.
  • Prioritized roadmap in order to achieve product goals and metrics.

Education

Product Management

ISB

MBA - undefined

AMITY BUSINESS SCHOOL NOIDA
01.2003 - 01.2005
GPA: 7.3

B.Sc (Hons) -

DAULAT RAM COLLEGE, DELHI UNIVERSITY
04.2000 - 03.2003

Science

St Xavier’s School
04.1999 - 03.2000

Skills

Stakeholder Managementundefined

Accomplishments

Key achievements:

  • Launched and managed HOOQ OTT product in India leading to > 5 Mn paid user base
  • Rolled out New product streams: Content and AVOD for SEA for HOOQ as Program Lead and built and managed Product Roadmap at HOOQ
  • Successfully Launched Product Partnerships with Google, Facebook to drive internet adoption of >13 Mn users at airtel
  • Lead 3G launch at airtel and received Diamond award from the CEO
  • Successfully implemented agile Product management at Tetrate

Timeline

Group Program Lead - Rakuten Symphony
04.2022 - Current
Product Lead - Catawiki (Short Term Project)
08.2020 - 11.2020
Project Delivery Head - Tetrate- Silicon Valley
07.2020 - 12.2021
Regional Lead - SINGTEL HOOQ Digital Pte Ltd
04.2019 - 07.2020
Associate Director - SINGTEL: HOOQ Digital India Pvt Ltd
08.2014 - 03.2019
Leading Telecom Operator - Bharti Airtel Ltd
08.2008 - 08.2014
Product Manager - Network 18
07.2007 - 07.2008
Product Manager - Idea Cellular Ltd
01.2005 - 06.2007
AMITY BUSINESS SCHOOL NOIDA - MBA,
01.2003 - 01.2005
DAULAT RAM COLLEGE, DELHI UNIVERSITY - B.Sc (Hons),
04.2000 - 03.2003
St Xavier’s School - , Science
04.1999 - 03.2000
ISB - , Product Management
Ritu KukrejaDigital Program And Product Leader