Ritu Kunar

• Administered customer master data ensuring timely maintenance, accuracy, completeness, and integrity of all information.
• Directed order flow from order acquisition to order entry in compliance with agreed trade terms.
• Managed delivery flow by liaising directly with planning, logistics, and customers while acting as the first point of contact in case of any queries/issues.
• Supported sales events such as Buying Days, brands/product presentations, and customer visits through active participation in organizational preparation and execution.
• Implemented and enhanced customer service-related procedures, processes, and systems to improve efficiency.
• Created customized Business intelligence reports for sales teams to provide complete visibility of order booking and sales figures.
• Handled merchant trade activities for Sri Lanka and Maldives distributors, overseeing order processing, delivery activities, and invoicing.
• Played a key role in Microsoft Dynamics 365 implementation and integration for smooth transition and improved efficiency.
• Participated in the integration process for new acquisitions of Lindberg and Maui Jim.
• Participated in ad hoc sales-related activities and projects to support business objectives and initiatives.
• Managed customer master data to ensure timely maintenance, accuracy, completeness, and integrity of all information.
• Oversaw the order flow from acquisition to entry, ensuring compliance with agreed trade terms and timely processing.
• Liaised directly with planning, logistics, and customers to manage delivery flow, serving as the first point of contact for queries and issues.
• Ensured a clean sheet for backorders and managed goods returns in compliance with agreed trade terms.
• Acted as the customer’s primary contact for commercial, logistics, and product claims, resolving issues promptly and efficiently.
• Supported sales events such as Buying Days and brand/product presentations through active participation in organizational preparation and execution.
• Issued sales and customer-related reports to support both the sales team and customers.
• Implemented and enhanced customer service-related procedures, processes, and systems to improve efficiency and effectiveness.
• Participated in ad hoc sales-related activities and projects to support business objectives and initiatives.
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Additional Skills:
• Proficient in SAP ERP, Salesforce CRM, and Microsoft Office Suite
• Strong communication and interpersonal skills
• Detail-oriented with a focus on accuracy and quality
• Ability to thrive in a fast-paced, dynamic environment
• Strategic thinker with problem-solving abilities

• Managed aftersales centralized service operations, including product complaint handling, spare parts procurement, and quality control.
• Established regional service setups, designed operating visions, and optimized business processes for value-added service commitments.
• Upgraded digital service processes to improve operational efficiency and customer experience.
• Managed spare planning, procurement, and quality assurance processes to ensure timely replenishment and efficient complaint closures.
• Developed SOPs for team processing of product complaints, spare orders, and analytics to enhance customer experience.