Hi, I’m
Ritu Mittal
National Sales Director
Bangalore,Karnataka
Summary
- With over 20 years of experience in Print, Television, and Digital sales, I have a proven track record of delivering growth in revenue and leading high-performing teams. I specialize in developing effective go-to-market strategies, engaging in high-level conversations and pitches with both internal leadership teams and external markets, and managing relationships with agencies and customers. With deep market knowledge and a vast network in the Indian media industry, I excel at driving results through an omnichannel approach, including complex and new age adtech solutions like Programmatic Advertising, pDOOH, CTV, Native, Video & Display.
- I have a strong track record of collaborating with cross-functional teams both locally in India and internationally across the US, UK, and APAC regions, to facilitate sales and build confidence through transparency. At Yahoo, I successfully set up and managed a tele-calling team that brought in long-tail accounts and drove significant growth for the business in India.
- I am looking for challenging roles, which involve setting up a winning sales team, sales led strategies and business development to generate a strong revenue line for your organisation.
Overview
23
years of professional experience
4
years of post-secondary education
Work History
Yahoo IndiaBangalore
National Sales Director
01.2023 - 03.2023
Job overview
- As the Head of Monetisation and Lead for Agency Relationships at Yahoo India, I drove national revenue growth through our Omnichannel offerings for both direct clients and agencies. I collaborated closely with holding group companies to build strong relationships and provide regular training and updates on our offerings, including conducting large presentations. Additionally, I pitched the programmatic solutions of Yahoo DSP, the second-best ad tech platform in the digital industry, to help clients achieve their marketing goals.
- Grew the business on Yahoo DSP with growth from key advertisers like Renault, HP, Audi, Mahindra & Mahindra, Spotify and many more.
- Create Go-to Market Strategy for the India team, which enables them to independently strategise for their respective BoB.
- Conduct Roadshows leading the conversations and presentations in Industry events like Adtech, and also at Agencies and Client meetings, which can help build market confidence and educate them better on Yahoo DSP offerings across Native, Display, Video, Audio & DOOH, all with a Unified Stack offering across Yahoo DSP, SSP & Data targeting capabilities which makes it an Omnichannel solution and Full-funnel marketing solution.
- Taking the narrative of Emerging Channels like pDOOH & CTV, Omnichannel & Cookieless Programmatic Solutions along with Clean room offerings to educate the ad agencies of the solutions offered by Yahoo DSP.
- Do Quarterly Reviews with the Holding Group's on Revenue growth and new feature-sharing for the adoption of the Yahoo DSP.
- Ensure Revenue Forecasting and Pipeline management accuracy for India business on quarterly basis.
- Collaboration with cross functional teams across India and international markets i.e. US, UK and APAC, which can help facilitate the sales team bringing in knowledge and transparency within the team.
- Facilitate the team with training and development programs, which can help upskill.
- Additionally I was holding responsibility as Board of Director and Trustee for Yahoo India Pvt. Ltd.
Yahoo IndiaBanglore
Monetisation Head - South & North
01.2022 - 12.2022
Job overview
- Responsible for the South & North Region to ensure business growth from both key markets and contributors to India business.
- Managing key clients like Amazon, GSK, Intel Dabur. Grown spends of Amazon YoY with relevant strategies across innovations, audiences & platform based solutions.
- Ensuring on team’s Sales Pipelines accuracy which can help in accurate Sales Forecasting.
- Team’s primary focus is to drive revenue growth through existing Advertisers new Acquisitions & Retention.
- Drive the team to consistently exceed sales goals, demonstrate focused sales efforts, fully train them on new Product updates and business model and above all build a winning team.
Yahoo IndiaBangalore
Monetisation Head - South
01.2014 - 12.2021
Job overview
- Manage key South clients like Amazon, Myntra, Dell, Consim, Sterling Holidays, Arvind Brands, ITC Foods etc ensuring excellent Client relationships. Personally, I manage some key clients like Amazon, Intel & Myntra. Grown their spends on Yahoo YoY with constant & innovative solution offerings.
- Successfully grown South Revenues YoY from key clients and overall grown customer base YoY.
- Ensured excellent key client management, with regular updation on product offerings, offer digital solutions beyond the brand brief, maintaining excellent agencies & client relationships. Also managing Forecasting accuracy.
- Monitoring of Market trends and thus try to customize solutions for each client based on their objectives.
- Focus towards key clients with Annual business pitches. Closed Annual deal with Amazon YoY, which helped meet business objectives for Yahoo and grow South revenues.
Yahoo IndiaBangalore
Monetisation Head - ISO
10.2010 - 12.2013
Job overview
- Started, nurtured, mentored and trained an entirely new initiative within Yahoo, called the Internal Sales Organisation (ISO). Started this team with a small database of B2B clients. However, turned around the business with triple digit growth YoY and a healthy B2C (SMB) database of 3000+ customers.
- Built this team from scratch, right from hiring to training them on Yahoo! Products and business model. Drove the team to consistently exceed sales goals, demonstrate focused sales efforts and above all build a winning team.
- Responsible for leading a team of 8 Display Sales Executives based in Bangalore, managing clients for PAN India, through phone, email and occasional client visits.
- Team’s primary focus was to drive revenue growth through SMB digital advertisers wherein they were responsible for nurturing these clients, growing them into long-term & loyal Yahoo advertisers through performance and service.
- Focus on basic metrics like growth in number of calls, new clients acquisition, upsells, lead conversion ration, daily revenue run rate.
Yahoo IndiaBangalore
Monetisation Head for Technology Vertical (India)
01.2009 - 04.2010
Job overview
- Managing large Technology Clients like HP, Microsoft, HCL, Intel, IBM, Lenovo & Dell ensuring excellent client relationships.
- Worked with a team across Mumbai & Delhi region, trained and worked closely with them on each client Pan India, developing long term relationships with key clients, attending client meetings with individual sales members and close critical sales deals.
- Dynamically conceptualized, initiated and developed customized solutions for clients of both B2C and B2B products and services across clients.
- Successfully carried out innovative solutions with clients like HP and IBM, which helped garner additional revenues from the clients.
Yahoo IndiaBangalore
Account Manager - South Market
04.2006 - 12.2008
Job overview
- Responsible for managing and growing verticals like Technology, Real Estate, Auto and Travel. Also managed Key Client Relationship for Annual Deals with Bharat Matrimony Group and Citibank ensuring excellent client relations and maintaining business objectives for them on Yahoo.
- Managed content partnership plus revenue based year long deal for Bharat Matrimony Group. Ensured regular reviews, proposed timely innovative solutions and worked closely with their core team.
- Worked closely with our key advertiser Citibank to ensure timely reviews and proposed multiple innovative solutions, which helped in garnering additional revenue, inspite of the client being highly performance driven.
- Maximizing sales opportunities amongst existing & new prospecting clients and agencies. Also maintain Forecasting accuracy.
- My core strength was always providing innovative solutions to advertisers, across the platform, based on content ideas and relevant audiences.
Zee Telefilms Pvt. Ltd.Bangalore
Manager – Sales, Bangalore
08.2004 - 03.2006
Job overview
- Handling GEC channel Zee TV for the group gave me an exposure to the Hindi General Entertainment genre.
- Was instrumental during the launch of their Regional Channel – Zee Telegu. Over achieved revenue targets since it’s inception.
- Managed excellent relationships with Ad agencies and key Clients like Britannia, TVS Motors, Tata Tea, Wipro Consumer Care, Titan Industries, UB Group, MTR Foods Ltd. Himalaya Drugs Co.
Bennett Coleman & Co. Ltd.
Sr. Officer – Sales, Mumbai
06.2000 - 07.2004
Job overview
- Achieve sales targets for Language dailies – Navbharat Times & Maharashtra Times.
- Generated new and loyal clients and created special platforms which were client specific on tent pole events like festivals, World Cup and other such opportunities.
- Also created niche platforms for the Real Estate vertical.
- Generated revenue via religion based platform as well – Jainism Special Feature.
Education
SIES College of Science, Arts & CommerceMumbai
Bachelor of Commerce
04.1996 - 03.1998
SIES College of Management StudiesMumbai
PGDBA from Sales And Marketing Education
04.1998 - 03.2000
Skills
Media Sales: Proficient across Print, Television, and Digital platforms
Team Leadership: Core strength in building and managing high-performing sales teams, as well as fostering agency relationships to facilitate business development via key discussions
Strategic Planning: Experienced in strategic thinking and planning, sales management, sales forecasting, and business development
People Management: Adept at managing and developing people, with strong interpersonal skills
Collaboration: Highly effective at cross-functional collaboration, both internally and with external partners
Presentations: Skilled in delivering large market-led presentations with effective go-to-market strategies
Timeline
National Sales Director
Yahoo India
01.2023 - 03.2023
Monetisation Head - South & North
Yahoo India
01.2022 - 12.2022
Monetisation Head - South
Yahoo India
01.2014 - 12.2021
Monetisation Head - ISO
Yahoo India
10.2010 - 12.2013
Monetisation Head for Technology Vertical (India)
Yahoo India
01.2009 - 04.2010
Account Manager - South Market
Yahoo India
04.2006 - 12.2008
Manager – Sales, Bangalore
Zee Telefilms Pvt. Ltd.
08.2004 - 03.2006
Sr. Officer – Sales, Mumbai
Bennett Coleman & Co. Ltd.
06.2000 - 07.2004
SIES College of Management Studies
PGDBA from Sales And Marketing Education
04.1998 - 03.2000
SIES College of Science, Arts & Commerce
Bachelor of Commerce
04.1996 - 03.1998