Ritu Naik
Mumbai
Summary
I am a passionate Journalism and Mass Media graduate with practical experience in Digital Marketing, Media Coverage, Content Writing, Social Media Strategy, Creative Design, and SEO. I have a deep understanding of audience engagement and a talent for crafting visually captivating content. Skilled in a range of design tools and SEO techniques, I excel at developing creative digital marketing strategies, optimising content for search engines, and analysing performance metrics to drive improvements. Proficient in tools such as Photoshop, Lightroom, InDesign, Blender, Maya, Buffer, Canvas, and WordPress. Innovative Social Media Strategist known for high productivity and efficiency in task completion. Possess specialized skills in content creation, audience engagement strategies, and analytics interpretation to drive social media success. Excel in leveraging top soft skills such as creativity, adaptability, and communication to connect with diverse audiences and achieve marketing goals.
Overview
3
3
years of professional experience
Work History
Digital Marketing and Social Media Strategist
Innovation Resource Pvt Ltd
Mumbai
09.2023 - Current
- Managed paid and organic marketing strategies across multiple platforms, including Google Ads, Facebook, Instagram, and X (formerly Twitter)
- Created and optimised social media content to increase brand visibility, engagement, and audience growth
- Supervised event branding and digital screens, ensuring alignment with brand messaging and enhancing attendee experience
- Designed and implemented comprehensive digital marketing strategies, focusing on SEO, content creation, and PPC campaigns
- Led and optimised pay-per-click (PPC) campaigns on Google and social media platforms to maximise ROI and increase conversions
- Kept audiences informed about upcoming events and live broadcasts by media personalities on social media to boost engagement
- Achievements: Boosted social media engagement by 40% in three months with innovative content strategies
- Developed 15 successful campaigns, resulting in 30% revenue growth within one year
- Streamlined design process, reducing production time by 20% for digital marketing projects
Freelancing Projects
04.2023 - 09.2023
- Maw&Paw - Created engaging social media posts for a range of pet products, highlighting special offers, benefits, and promotions
- Developed and distributed newsletters featuring new product launches, pet care tips, and other relevant content to customers via email
- Additionally, produced carousel posts and videos to visually showcase products and enhance audience engagement across platforms
- Freishia Bomanbehram (Influencer) - Managed three social media platforms, developed content strategies for videos to boost views and engagement
- Provided creative ideas to enhance audience interaction and regularly edited videos to ensure high-quality, shareable content across channels
Digital Marketing Strategist
ITP Media Group
Mumbai
01.2023 - 04.2023
- Designed and scheduled social media posts to promote the upcoming magazine release, driving anticipation and engagement
- Created content for both the magazine and newspaper, ensuring alignment with brand voice and audience interests
- Implemented SEO strategies to enhance content visibility and improve search engine rankings
- Developed and maintained a monthly content calendar for social media posts, ensuring consistent and timely updates
- Managed Google Ads campaigns to increase traffic, reach, and conversions
- Developing and executing email marketing campaigns to promote ITP Media content and events
Digital Marketing Intern
ZEE Entertainment Ltd
Mumbai
08.2022 - 01.2023
- Provided regular reports on campaign performance and key metrics for the Zee5 app, analysing results to inform strategy and optimise outcomes
- Assisted in creating and executing digital marketing strategies, helping to drive brand awareness and achieve business goals
- Developed promotional strategies to enhance customer engagement for new releases on the ZEE5 app, including subscription plan offering
Education
Bachelor's of Mass Media & Communication -
Bhavan's College, University of Mumbai
Maharashtra06.2022
Skills
- Content creation
- SEO strategies
- PPC management
- Social media analytics
- Campaign development
- Email marketing
Timeline
Digital Marketing and Social Media Strategist
Innovation Resource Pvt Ltd
09.2023 - Current
Freelancing Projects
04.2023 - 09.2023
Digital Marketing Strategist
ITP Media Group
01.2023 - 04.2023
Digital Marketing Intern
ZEE Entertainment Ltd
08.2022 - 01.2023
Bachelor's of Mass Media & Communication -
Bhavan's College, University of Mumbai
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