Ritu Parashar
New Delhi
Summary
MarTech Analyst with 10 months of experience in customer data analysis using customer data platforms (CDPs) like Amperity & Google Analytics and 9 months of experience as a Business Intelligence Analyst - data analysis and web-analytics, having a profound background in Mathematics and Economics, with a keen interest in statistical modelling and applying statistical modelling to analyze data and deriving the actionable insights from that.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Data Analyst
Blend360
07.2022 - Current
- Web Analytics - Implemented Google Analytics for 100+ websites using Google Tag Manager and Omnibug for testing
- Investigated and created more than 10 Google Data studio dashboards using GA and Google search console data and helped the stakeholders understand their customer journeys on digital media better
- Troubleshooting the technical issues with the data sources, connections, dashboards and automating the business processes findings via SQL.
- BI Reporting - Analyzed large data sets by performing SQL queries to understand data, configuring Key Performance Indicators, building wireframes and dashboards using tools tableau and looker studio.
- Hands on experience on various CDPs like Amperity and Google Analytics to perform customer data analysis for various clients and providing them with key findings
Education
Master of Science - Economics
IIT Roorkee
05.2022
Bachelor of Science - Mathematics
Gargi College, University of Delhi
05.2019
CBSE 12th -
Balvantray Mehta Vidya Bhawan ASMA
05.2015
CBSE 10th -
T.P.S New Delhi
05.2013
Skills
- Programming languages - Python, SQL, MySQL, HTML/CSS
- Statistical Softwares - STATA, MATLAB
- Visualization tools - Tableau, Looker Studio
- Econometrics - Statisticall modelling and econometric models
- Customer Data Platforms - Google Analytics, Amperity
- Digital Analytics Tools - Google Analytics, Google Tag Manager, Google Search Console
- Cloud Computing Platforms - AWS, GCP and Databricks
Area of Interests
- Econometrics and Statistics
- Machine Learning and Data Analytics
- Mathematics - Calculus and Linear Algebra
- Financial Markets
Accomplishments
- IIT JAM MA 2020 - AIR 337 and score 58/100
- Coordinator - IR cell, IIT Roorkee
Agile Tools
- Trello, JIRA and Slack
- Project Management Software like ClickUp
Projects
- Impact of Fuel prices on automobile sales - Conducted research on districts with different levels of infrastructure to find the impact of fuel prices on automobile sales.
- Impact of politician’s constituency favoritism on corporate investment (India) – Used OLS regression to analyze the impact of politician’s favoritism towards their native places on the corporate investment of the constituency in power (if the constituency in power is their respective native place).
- Performance Benchmarking of Life Insurance Firms in India - Conducted a research analysis to do the performance benchmarking for Life Insurance Firms in India.
Certification
- Tableau Desktop Certified
- Databricks Data Analyst
- Google Analytics Certified
- Datorama Platform Admin Fundamentals Certified
Timeline
Data Analyst
Blend360
07.2022 - Current
Master of Science - Economics
IIT Roorkee
Bachelor of Science - Mathematics
Gargi College, University of Delhi
CBSE 12th -
Balvantray Mehta Vidya Bhawan ASMA
CBSE 10th -
T.P.S New Delhi
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