Ritu Parashar
Hyderabad
Summary
Prudent Business Intelligence Data Analyst with 1 year experience of web analytics and reporting providing employers with valuable and actionable data insights to drive profit growth. Having an end to end understanding of web analytics from capturing the data for various businesses to provide the information about that data and highlighting vital metrics and revelatory findings.
Overview
1
1
year of professional experience
1
1
Certification
Work History
BI Data Analyst
Blend360
Hyderabad
07.2022 - Current
- Supported GA3 to GA4 migration using Google Tag Manager for the world's largest tool company having more than 100 websites and having a global presence in over 50 countries.
- Have an end to end experience on implementation of the various tracking tags on client websites. Working with clients to understand their insight requirement and then deploying the relevant tags to capture that data.
- Web analytics experience with Google Analytics. Created customized reports in GA4 and understanding different default reports in GA3 (Universal Analytics) and GA4.
- Created Search Engine Optimization dashboards using Google Data Studio (GDS) for various clients taking data from Google Analytics and Google Search Console (GSC).
- Experienced in creating wireframes and dashboards on tableau.
- Currently working as a CRM-C (Consultant) for a product based client where analyzing the data, executing campaigns, pulling the campaign results and analyzing the results, providing the advisory support to the client are the key responsibilities.
Education
Master of Science - Economics
IIT Roorkee
Roorkee, Uttarakhand05.2022
Bachelor of Science - Mathematics
Gargi College, Delhi University
New Delhi, Delhi05.2019
Skills
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Web Analytics
- SQL
- Excel
- Tableau
Accomplishments
- Collaborated with team another team member to manage and support the whole GA3 to GA4 migration and also implementing GA for few of the client brands that were not on GA for the tool manufacturing company.
Affiliations
- Tableau Desktop Specialist Certified
- Datorama Platform Admin Fundamentals Certified
- Google Analytics Individual Qualification
- Google Analytics Certification
Certification
- Tableau Desktop Specialist Certified
- Datorama Platform Admin Fundamentals Certified
- Google Analytics Individual Qualification
- Google Analytics Certification
Timeline
BI Data Analyst
Blend360
07.2022 - Current
Master of Science - Economics
IIT Roorkee
Bachelor of Science - Mathematics
Gargi College, Delhi University
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