Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Ritu Yadav

State Growth Manager
Noida,Uttar Pradesh

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 5 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

5
5
years of professional experience

Work History

State Growth Manager

Zomato
Emerging & New Launch Cities - Bharat
05.2022 - Current
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases throughout Bharat
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy. Specially in projects like Take rate increase across Tier 1 & Tier 2 cities
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Collaborated with upper management to implement continuous improvements and exceed team goals in different projects like restaurant acquisition,ads & take rate
  • Prepared sales presentations for clients showing success and credibility of products in advertisement to get 100% target achievement month on month. Team maintained Booked Value of 4.5 million in the month of Nov'23
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues in Bharat cities
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue in tier 2 & tier 3 cities by 20% MOM
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits in UP east cities

Area Lead

Zomato
Launch Cities
08.2021 - 05.2022
  • Supervised 45 cities to enforce high-quality standards of operation.
  • Modeled best practices for merchant and customer service by leading and training team of 15 people
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations of Z in Tier 2 & Tier 3 cities
  • Held meetings with legal team to identify techniques to overcome sales obstacles like Food licence and Gst related issues in onboarding
  • Exceeded sales targets with well-developed sales strategy and empowering team coaching.
  • Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
  • Created and managed project plans, timelines and budgets in Marketing for the Tier 2 & Tier 3 cities PAN India.
  • Educated team members on organizational mission and goals to help achieve success on field
  • Evaluated staff performance and provided coaching to address inefficiencies.
  • Hired,Located, developed, and promoted talented employees to cultivate collaborative and hardworking team across New launch team. Hired almost 25+ people in a financial year
  • Met deadlines by proactively managing individual and team tasks and streamlining processes between marketing and supply team

Business Analyst-Partner Growth Team

Zomato
Delhi
02.2021 - 07.2021
  • Evaluated trends to understand competitive environments and assess current strategies for chain accounts like Pandit Ji Ki Rasoi which holded the highest order volume for the company in Delhi
  • Improved business direction by prioritizing merchants and implementing changes based on collected feedback.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability for chain accounts across Delhi NCR
  • Monitored online advertising and social media campaigns to assess success of different strategies for chain brands
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns of brands which were running on Zomato
  • Handled various projects for Delhi NCR like Acquisitions and UX improvement drive which resulted in 19% growth MOM in order volume

Account Manager

Zomato
Noida
09.2018 - 01.2021
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities in online ordering
  • Reinvented team interaction with prospective clients by developing innovative and creative sales pitch implemented into sales team strategy in different projects of Zomato,like Hyperpure and Advertisement
  • Oversaw new business development for the City and client servicing, including cold calling, networking, marketing, lead generation and account servicing at zonal level.
  • Liaised between account holders and various departments, communicating effectively to maintain merchant satisfaction and uphold company protocols.
  • Analyzed account details such as usage, sales data and client comments to enhance understanding of service effectiveness and understand client needs. Empowered brands to expand with Kitchen Model of Z
  • Developed and delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons for Zone which resulted in 4% commission uptick in my portfolio in Dec'2019
  • Capitalized on emerging trends in customer preferences and food industry when developing and implementing targeted solutions on account level base. Portfolio growth of 12% MOM

Marketing Intern

Edumentor Educational Service limited
Delhi
03.2017 - 05.2017
  • Reviewed research on educational programs and delivered custom recommendations to clients, focusing on addressing individual needs.
  • Drove phases of sales from leads generation and prospecting to presentations and contract development.
  • Empowered clients to pursue skills development, resulting in sale of comprehensive instructional programs.

HR Intern

Brainwork Solution Limited
Noida
04.2015 - 07.2015
  • Recruited and screened qualified potential employees.
  • Improved productivity initiatives while coordinating itineraries and scheduling appointments.

Sales Intern

Cosmic Group
Noida
04.2015 - 07.2015
  • Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
  • Demonstrated products to customers, answered questions and redirected objectives to positive features in commercial project of the company

Education

MBA - Marketing

ICFAI University
Hyderabad
08-2018

BBA - Business Management

Symbiosis International University
Noida
07-2016

Skills

  • Market forecasting
  • Growth Strategies
  • Account Growth
  • Revenue Growth
  • Order management
  • Client Development
  • Upselling
  • Vendor relations
  • Management collaboration
  • Sales analysis
  • Direct Sales
  • Sales Territory Growth
  • Coaching and Mentoring
  • Managerial skills

Accomplishments

  • Achieved 100% by completing launches in Tier 2 & Tier 3 cities with accuracy and efficiency in every launch day in the year 2022
  • Had the best UX for my portfolio in PGT and awarded the Best UX award in Delhi in Year 2019
  • Launched 50+ cities in Zomato and helped achieve 1000 cities launch goal for Z in a financial year'22
  • Maintained Booked value to 1 million individually during account management and sustained 70% of the BV in covid times for the organization.
  • Won Super 30 competition with the team achieving 22% growth MOM in September 2022.
  • Successfully improved AM performance across all ads product by increasing the success rate of AMs hitting target from 32% to 95% + from Jan'22 to July'22.

Timeline

State Growth Manager

Zomato
05.2022 - Current

Area Lead

Zomato
08.2021 - 05.2022

Business Analyst-Partner Growth Team

Zomato
02.2021 - 07.2021

Account Manager

Zomato
09.2018 - 01.2021

Marketing Intern

Edumentor Educational Service limited
03.2017 - 05.2017

HR Intern

Brainwork Solution Limited
04.2015 - 07.2015

Sales Intern

Cosmic Group
04.2015 - 07.2015

MBA - Marketing

ICFAI University

BBA - Business Management

Symbiosis International University

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Ritu YadavState Growth Manager