Ritu Yadav
Gurgaon
Summary
Strategic Marketing Leader with 7+ years of experience driving revenue growth, brand scaling, and high-impact campaigns across India, Dubai, and global markets. Expertise in performance marketing, AI-driven CRM, and Martech automation. Managed multimillion-dollar budgets and executed multi-brand global expansion. Proven success in high-ROI digital strategies, omnichannel marketing, and strategic brand partnerships. Specialized in luxury branding, influencer-led marketing, and hyper-localized campaigns to engage high-net-worth consumers and drive scalable growth
Overview
7
7
years of professional experience
1
1
Certification
Work History
AGM- Marketing ( Marketing Head - DLF THRIVE)
DLF Wellco Pvt. Ltd.
Gurgaon
03.2024 - Current
- Spearheaded the DLF THRIVE launch at Summit Plaza, executing a six-month pre-launch strategy that established market leadership.
- Increased brand visibility by 55% through 100+ billboards, high-impact digital ads, and strategic brand collaborations.
- Led ROI-focused performance marketing on Google Ads and Meta, achieving a 40% increase in audience reach, and a 30% growth in lead conversions.
- Scaled the DLF THRIVE app, driving a 30% surge in downloads and user engagement through UX optimization and targeted campaigns.
- Implemented AI-driven CRM and retention strategies, reducing customer churn by 15%, and increasing repeat sales by 33%.
- Orchestrated large-scale community events (guest speaker sessions, fitness challenges), enhancing brand engagement, and customer loyalty.
- Secured key brand partnerships and sponsorships, maximizing media exposure while reducing marketing costs by 20%.
- Leveraged Google Analytics, AdWords, and Meta expertise to optimize campaigns, reducing CPL by 20%.
- Optimized marketing ROI through analytics, leveraging Google Analytics, HubSpot, and AI-based insights to boost conversion rates.
Brand Manager
SEO Tech Experts
Gurgaon
07.2018 - 02.2024
- Managed a diverse, multi-brand portfolio, leading high-impact marketing campaigns for luxury fashion designers, premium hospitality chains, real estate developers (M3M), and international brands such as Provee, Pristyn Care, VLCC, Miniso, and Bonhoeffer.
- Drove a 50% increase in brand engagement, expanding social media reach by over 5 million users through more than 500 strategic influencer collaborations.
- Led international expansion strategies, achieving a 29% sales growth in Latin America, and strengthening brand presence in Dubai markets through hyper-localized digital campaigns.
- Enhanced CRM automation, boosting customer retention by 23%, and reducing churn through personalized email, WhatsApp marketing, and AI-driven engagement strategies.
- Led SEO and content marketing, increasing organic traffic by 60% and driving a 40% surge in high-intent lead generation.
- Launched 100+ products, achieving an average of 40% sales uplift through precision-targeted GTM (Go-To-Market) strategies.
- Strengthened strategic brand positioning via omnichannel marketing, data-driven programmatic advertising, and AI-powered consumer insights.
Education
BBA - Marketing
Himalayan University
Itanagar05.2018
High School Diploma -
GD Goenka World School
Gurgaon, HR, India05.2015
Skills
- Marketing Strategy
- Brand Promotion
- Event Planning
- Influencer Marketing
- Growth Hacking
- ATL/BTL/TTL
- Brand Marketing
- Marketing Campaigns
- Brand Activation
- Digital Marketing
- Social Media Marketing
- Brand Management
- Customer Experience
- Digital Transformation
Websites
Certification
- Google Digital Marketing & AdWords
- Luxury Branding: Udemy
- Retail: Brand & Marketing Management
- Digital Marketing Course: DM guru
- Brand & Marketing Management: London Business School
Volunteer Experience
Liv Golf International Series in India - Hosted by DLF, 02/01/25
Hobbies and Interests
- Playing Piano
- Traveling & Exploring Cultures
- Photography
- Community Service
Successful Acquisitions
Apna Chemist (2022-2023)
Bonhoeffer (2021-2022)
Astro 360 (2021-2022)
VLCC (2019-2021)
AIG Healthcare (2020)
THC- The Healthy Cup (2019-2020)
Pristyn Care (2019)
M3M (2019)
Miniso (2018-2020)
Key Leadership Highlights
- Increased quarterly sales by 40% (Q2Q) at DLF THRIVE using prime-location billboards for brand visibility and revenue growth
- Expanded brand reach by 30% across India and Dubai through multi-channel marketing and influencer-led campaigns
- Drove a 29% sales surge in Latin America with localized digital marketing strategies
- Amplified brand exposure to over 5 million users via more than 500 strategic influencer collaborations across luxury, real estate, and lifestyle
Languages
Hindi
First Language
English
Advanced (C1)
C1
Spanish
Intermediate (B1)
B1
Timeline
AGM- Marketing ( Marketing Head - DLF THRIVE)
DLF Wellco Pvt. Ltd.
03.2024 - Current
Brand Manager
SEO Tech Experts
07.2018 - 02.2024
BBA - Marketing
Himalayan University
High School Diploma -
GD Goenka World School
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