Rituparna Dasgupta
Jamshedpur
Summary
Dynamic Senior Media Analyst with proven expertise at Leading Edge Communications, excelling in media analysis and team management. Enhanced project delivery through meticulous report generation and effective client communication. Recognized for improving team morale and achieving timely results, demonstrating strong decision-making and attention to detail in high-pressure environments.
Overview
7
7
years of professional experience
Work History
Senior Media Analyst, Team Manager
Leading Edge Communications Pvt Ltd(Samvad)
01.2021 - Current
- Improved team morale and motivation through positive reinforcement and team-building activities.
- Identified and addressed impediments to team progress and success, resulting in a smoother flow of work, and improved team morale.
- Provided daily reports to the government of India. A pivotal role in delivering high-quality projects and reports. My expertise ensures timely and accurate delivery to meet clients' requirements.
- Conduct quantitative and qualitative research for media evaluation reports to enhance effectiveness.
- Utilize research figures from organizations, ministries, and various media sources (print papers, online portals, social media, YouTube, etc.).
- Analyze press releases and broadcast coverage to assess client impact.
- Maintaining report tallies and all-time communication with the client.
- Met deadlines with reliable, in-depth news coverage.
- Produced regular reports that provided an accurate representation.
Client Servicing
Haryana Shehri Vikas Pradhikaran
05.2020 - 01.2021
- Onsite client communication, proper letter draft, and resolving public grievances.
- Ensured compliance with company policies regarding client servicing activities.
- Provided mentorship and guidance to junior staff members on various aspects of client servicing operations.
- Supervised daily operations of the client servicing department ensuring all tasks were completed efficiently and accurately.
Digital Marketing Trainee
Kingdom of Dreams & Thrill Factory
04.2019 - 04.2020
- Creating a social media calendar and managing social media (Instagram and Facebook), designing the creatives from the graphics team, and getting them posted.
- Kingdom of Dreams live bytes from the customers. Leverages specific customer actions or events to trigger a targeted audience, aiming to increase engagement and conversions by delivering relevant content at the right moment.
- Utilized graphic design software to prepare storyboards and mock-ups.
- Contributed to the development of case studies and success stories for marketing use.
- Executed and managed banner, video and other non-text link ad campaigns.
- Conducted financial modeling for online marketing programs or website revenue forecasting.
- Monitored social media for trending news, ideas and feedback.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
Management Trainee
Digiqom Pvt Ltd
06.2018 - 03.2019
- R&D on competitors, and accumulate our plans accordingly.
- Also managed clients' social media accounts.
- Content calendars and graphic creatives.
- Collaborated with senior management to ensure successful implementation of projects.
- Participated in leadership training sessions to develop managerial skills.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Conducted market analysis to identify potential opportunities for growth.
- Resolved client issues by delivering excellent customer service and maintaining positive attitude.
Education
Bachelor of Arts - PG Diploma in PR, Media Studies & Event Management
YMCA
New Delhi, India06-2018
Bachelor of Arts - Hons. in Journalism & Mass Communications
Calcutta University
Kolkata05-2017
Skills
- Media analysis
- Meltwater
- Boolean
- Client servicing
- Competitive analysis
- Report generation
- Client communication
- Team management
- Project management
- Data interpretation
- Time management
- Attention to detail
- Decision-making capacity
- Task prioritization
- Analytical thinking
- Teamwork and collaboration
Timeline
Senior Media Analyst, Team Manager
Leading Edge Communications Pvt Ltd(Samvad)
01.2021 - Current
Client Servicing
Haryana Shehri Vikas Pradhikaran
05.2020 - 01.2021
Digital Marketing Trainee
Kingdom of Dreams & Thrill Factory
04.2019 - 04.2020
Management Trainee
Digiqom Pvt Ltd
06.2018 - 03.2019
Bachelor of Arts - PG Diploma in PR, Media Studies & Event Management
YMCA
Bachelor of Arts - Hons. in Journalism & Mass Communications
Calcutta University
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