Utsav Ghosh

Conducted an interview with Mr. Vikram Singh, founder of SNAIL-IT, to explore his entrepreneurial journey.

• Analyzed transformation of childhood fascination with snails into a science-driven skincare brand.
• Examined startup development during pandemic, focusing on product innovation and ethical practices.
• Investigated challenges related to funding, marketing, and scaling in niche markets.
• Identified key factors of passion, persistence, and purpose in building a cruelty-free brand.
• Connected theoretical concepts to practical entrepreneurial experiences, enhancing communication skills.

Product Development and Sales Project

College Group Project.|BBA 3rd Year.| 2024

• Led a team of five in developing and selling handmade incense wax melts as part of a practical business project.
• Oversaw the entire process, including product creation, branding, marketing, and customer engagement.
• Handled budgeting, pricing, and maintained financial records to track expenses and revenue.
• Promoted the product through social media, and in-person marketing, to drive sales and build awareness.
• Gained hands-on experience in leadership, teamwork, marketing strategy, and basic financial management.