Rituparna Mukherjee

The role involves internal strategy, research, creative services, and marketing of in-house products. I lead a team focused on monetization through interactive video, account management, agency development, and publisher scouting. Over the years, I have built and led an Influencer Marketing team, scouted influencers, and managed end-to-end campaign delivery. Responsibilities also include campaign management, audience arbitrage, and media buying/planning.

Brands Handled: Hero, ITC, Vivo, Maruti Suzuki, Samsung, Royal Enfield, Volkswagen Polo, Amex, Canon, LG Electronics, Sony, Pepperfry, Honor, and more.

Led a team of 5 in Programmatic Sales, Account Management, and Agency Business Development, overseeing IO-IO delivery for TV-to-Mobile in-house technology. Managed end-to-end campaign execution and audience arbitrage across TV and digital platforms. Successfully partnered with top agencies including GroupM, Publicis, Dentsu, Madison, Interactive Avenues, and Havas Media to drive performance and optimize campaign outcomes.

Led the Video and Display Team for CPM, CPC, CPV, CPCV, CPL, CPA campaigns (programmatic and branding). Key responsibilities included:

• Managed and trafficked digital campaigns across programmatic platforms (AOL, Mediamath, Adkernel).
• Analyzed campaign data and shared insights with the team.
• Optimized inventory forecasting and managed campaign setup across RTB platforms.
• Handled fraud prevention (IVT) and fixed flagged creatives.
• Led video media buying (In-stream, Mobile) and built partnerships with SSPs (LKQD, Verta Media, Cedato).
• Managed programmatic direct deals and private marketplaces for clients like Amazon, Paytm, Flipkart, and Airbnb.
• Supported agencies to optimize buying performance and meet client targets.

Publisher Delivery & Management (India, Middle East & South Africa), Programmatic Publisher Delivery, Key Accounts Manager, Agency SPOC

• Managed campaign delivery and media buying for 3 major agency houses.
• Prospected new clients for Ngage marketplace.
• Handled programmatic buying/selling on PocketMath, Rubicon, SpotX, PubMatic, and AdX.
• Managed 80+ publishers, including affiliates, networks, and direct publishers.
• Acted as agency liaison for Resultrix, supporting media planning and buying.
• Built client relationships through events like WMA (Barcelona), MMAs, and Adtech.

Publisher Delivery & Management for India Online, Programmatic Publisher Delivery, Key Accounts Manager

• Streamlined workflows for India & ME online markets.
• Acted as the main point of contact for Vdopia India Online network, managing sales demand and publisher supply.
• Managed 200-350 publishers weekly for pre-roll campaigns, including Page Push, Vdo-Circle, Page Fall, Roadblocks, and Sponsorships.
• Currently handling programmatic selling for SpotExchange and ADX.

Publisher Delivery & Management - MENA Region

• Streamlined workflows to improve productivity and ensure transparency across the region.
• Monitored network performance and market demand/supply for seamless campaign execution.

Network Development Contributions:

• Planned publisher/inventory needs based on performance data.
• Built relationships with top GCC publishers (Top 100 ComScore properties).
• Secured inventory by negotiating with key decision-makers, expanding network reach.
• Contributed to product and ad-serving improvements through feedback from existing networks.