Rituraj Sen
Bangalore
Overview
10
10
years of professional experience
1
1
Certification
Work History
Associate
Optimal Strategix Group
05.2021 - Current
- Company Overview: Optimal Strategix Group (OSG) is a market-research consultancy, which is moving into product analytics
- OSG caters to data-based analytics solution to Fortune-500 companies, based on both primary and secondary data
- Consulted Fortune 500 clients using Secondary Data Analytics and Market Research Data
- Working on primary and secondary data-based projects and providing analytics-solution, in form of dashboards
- Working on creating automated features for company’s primary research product, o360, which will provide automated insights to client for analysis
- Lead a team of Analysts and Delivery team for a Predictive modelling-based project over customer data for a global company
- Using Predictive Modelling, quantified the probability of Leads to become buyers for a leading global retail client, in Middle East and Africa market, based on customer information, relationship, and transactional data
- Established if a recently launched platform for retailers has any impact on sales and engagement of retailers, segment wise, using Trend Analysis
- Created feature automation pipelines for company’s primary research product, o360, which will provide insights based on video tasks and survey tasks
- Optimal Strategix Group (OSG) is a market-research consultancy, which is moving into product analytics
- OSG caters to data-based analytics solution to Fortune-500 companies, based on both primary and secondary data
Short Term Project
Shemaroo Entertainment Ltd.
07.2020 - 09.2020
- Increasing awareness and sales of Shemaroo Devices by strategic alliances and partnerships
- Driving corporate sales for Shemaroo Devices
- Increasing width of distribution for Shemaroo in online and modern trade space
Summer Intern
Larsen & Toubro
05.2020 - 07.2020
- Project Title: Comparative analysis of website performance and traffic behaviour, and on that basis, recommend strategy for restructuring of website content
- Initiated footprints into Digital Marketing for L&T Realty, by competitive analysis of website and digital presence of competitors, and analysis of website performance using Google Analytics
- Comparative study of competitor websites and cross industry websites in terms of Features, Aesthetics and Performance
- Traffic Analysis of Website Pages, for deciding new structure in Web Traffic Analysis Tools and preparing lead buckets in HotJar
- Analysing the website’s performance in Google Analytics and building insights to enhance traffic visits and lead generation
- Dashboard Creation with website data for better visualization and analysis which will be utilised by company henceforth
- Provided recommendations for website content, functionalities, aesthetics, and mobile responsiveness, which is utilized for company’s website redesign
- Created consumer profile, and evaluated campaign performance, channel performance, market opportunities based on the analysis of Google Analysis Data, which increased monthly website traffic by 62%
- Created lead buckets into hot, warm, cold leads, using analysis of traffic’s behaviour and journey with the website, using HotJar platform
- Created Real-time Dynamic Dashboards on website analytics data
Senior Design Engineer
Larsen & Toubro Construction
07.2016 - 04.2019
- Company Overview: L&T Construction is India’s largest construction organisation and has been transforming cityscapes and landscapes with structures of immense size and grandeur
- Worked on designing comprehensive and optimal solutions for Water supply and Recycled water supply, for Government Urban Development projects and Smart City Projects
- Managing design of water supply and recycled water network & Pumping stations, for multiple projects, and coordinated operations and approvals with project teams and the client
- Initiated advances to Digital transformation by training team of utilising ERP systems for design operations and using 3D modelling for Smart City Projects
- Enhanced new and optimized solutions for Water Supply Processes and mechanical equipments, in terms of power supply and cost optimization
- Successfully devised water and recycled water network solutions at Dholera & Bidkin, Smart City project, with subsurface utilities in these Smart City development locations, and initiated process of 3D modelling of utility network
- Designed Water network for Visvesvaraya Layout in Bangalore, an urban development project
- Presented multiple new solutions for pipeline protection for Colombo Rehabilitation Project, after being selected to work for the division’s first international project
- L&T Construction is India’s largest construction organisation and has been transforming cityscapes and landscapes with structures of immense size and grandeur
Intern
ONGC Limited
12.2014 - 01.2015
- Study the basics of a gas genset and diesel genset, finding the controlling parameters which can lead to increasing efficiency and formulating a methodology to increase efficiency
Academic Project
Bata India Ltd.
- Created Sales Promotional Plans to drive accelerated short-term growth while also building long term brand
- Formulated a Strategy for increasing revenue from premium products, which are majorly responsible for increasing profit margin
- Created campaigns and communication strategies for untapped business opportunities in the footwear segment
Academic Project
Zydus Wellness
- Prepared a Retail Audit for Complain Brand in Ghaziabad Area
- On-ground study at retail stores to identify the sales, varieties and SKUs of the Complain brand and its competitors
- Analysis of effectiveness in distribution channels for Complain, with respect to its competitors, in Modern trade, departmental stores, other retails and chemist shops
Education
PGDM - Marketing
Institute of Management Technology
Ghaziabad01.2021
B. Tech - Mechanical
National Institute of Technology
Agartala01.2016
XII -
Ramakrishna Mission Vidyalaya
01.2012
X -
Ramakrishna Mission Vidyalaya
01.2010
Certification
- Certificate of Training on Data Science, Analytics Vidhya on Internshala, 07/01/20
- Advanced Google Analytics, Google, 05/01/20
- Digital Marketing, Google, 04/01/20
- Marketing Analytics, University of Virginia, 04/01/20
- Google Ads Fundamentals, Google, 07/01/19
- Introduction to R, DataCamp, 06/01/19
Accomplishments
- National Semi-finalist in Myntra Stylbiz B-school case study competition, 2020.
- Campus Winner of 'Google Case study' Competition, IMT Ghaziabad, 2020.
- Awarded Lifetime Membership in Beta Gamma Sigma- The International Honor Society, for being in Top 20% of 2019-21 Batch, IMT Ghaziabad, 2020.
- Secured 2nd rank in ‘Regional Mathematical Olympiad (RMO)-2010’ state-level competition of higher-secondary students.
- Selected in Merit list in ‘Mathematical Olympiad-2009’, state-level competition of high school students, Tripura Mathematical Society, 2009.
Additionalinformation
Ongoing Research paper on the topic of 'Consumer’s perspective towards Direct-to-consumers (D2C) channel of retailing'., Part-time Project- Brand Awareness Survey with Potential Customers for 1mg company (Market Research), organised by OysterConnect- June,2020., Playing Cricket, Travelling and exploring cultures, Reading novels
Areas Of Interest
- Sales & Marketing
- Data Analytics for Business Applications
- IT Consulting
- Digital Marketing
- Brand Management
- Strategic Brand Management
- Sales and Distribution Management
- Marketing Analytics
- Rural Marketing
- Channel Management
- Consumer Behaviour
- Customer Experience Management
- Introduction to R for Business Application
- Digital Business Strategy
Personal Information
Date of Birth: 06/28/93
Extracurricular Activities
Participation in Entrepreneurship Awareness Program, at NIT Agartala, 2015.
Projects
Short Term Project- Shemaroo Entertainment Ltd., 07/21/20, 09/20/20, Increasing awareness and sales of Shemaroo Devices by strategic alliances and partnerships. Academic Project – Strategic Brand Management, Bata India Ltd., Created Sales Promotional Plans to drive accelerated short-term growth while also building long term brand. Academic Project – Sales and Distribution Management, Zydus Wellness., Prepared a Retail Audit for Complain Brand in Ghaziabad Area.
Timeline
Associate
Optimal Strategix Group
05.2021 - Current
Short Term Project
Shemaroo Entertainment Ltd.
07.2020 - 09.2020
Summer Intern
Larsen & Toubro
05.2020 - 07.2020
Senior Design Engineer
Larsen & Toubro Construction
07.2016 - 04.2019
Intern
ONGC Limited
12.2014 - 01.2015
Academic Project
Bata India Ltd.
Academic Project
Zydus Wellness
- Certificate of Training on Data Science, Analytics Vidhya on Internshala, 07/01/20
- Advanced Google Analytics, Google, 05/01/20
- Digital Marketing, Google, 04/01/20
- Marketing Analytics, University of Virginia, 04/01/20
- Google Ads Fundamentals, Google, 07/01/19
- Introduction to R, DataCamp, 06/01/19
PGDM - Marketing
Institute of Management Technology
B. Tech - Mechanical
National Institute of Technology
XII -
Ramakrishna Mission Vidyalaya
X -
Ramakrishna Mission Vidyalaya
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