RITVIK ARORA
Business Development Manager
Summary
Dynamic Business Development Manager with a proven track record at Grynow Media, driving a 30% increase in brand engagement through innovative influencer marketing campaigns. Skilled in negotiation and market analysis, I excel at fostering client relationships and executing strategic initiatives that enhance revenue and market presence.
Overview
4
4
years of professional experience
Work History
Business Development Manager
Grynow Media
06.2023 - Current
- Fostered long-term partnerships with key industry players to enhance market presence.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
- Monitored industry trends and technological advancements to stay ahead of competition.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Identified potential clients, built relationships, and negotiated contracts.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Successfully closed deals with prominent brands for influencer marketing campaigns
- Developed and executed influencer marketing campaigns for clients in the beauty, fashion, and lifestyle & FMCG industries, resulting in a 30% increase in brand awareness and engagement
- Managed Amazon Live marketing initiatives, overseeing end-to-end processes for 6 influencers from thumbnail creation to live sessions
- Executed lead generation and email marketing strategies, crafting compelling content to pitch brands, and leveraging various tools to launch daily campaigns.
- Pioneered User-Generated Content (UGC) campaigns from inception to execution for renowned brands
- Collaborated with internal teams, such as account management and creative, to develop and implement integrated marketing campaigns that align with clients' brand and marketing objectives
- Conducted competitive analysis to inform strategic decisions and positioning.
Business Development Associate
The Metafluencers
09.2022 - 06.2023
- Developed and executed influencer marketing campaigns for clients in the beauty, fashion, and lifestyle & FMCG industries, resulting in a 30% increase in brand awareness and engagement
- Collaborated with internal teams, such as account management and creative, to develop and implement integrated marketing campaigns that align with clients' brand and marketing objectives
- Managed relationships with influencers, negotiating contracts and rates, and ensuring compliance with legal and ethical guidelines
- Onboarded brands by reaching out to them personally at events, social parties and through cold emails as well
- Conducted research on industry trends and influencer activity to identify the most relevant and impactful influencers for each campaign
- Utilized social media analytics and metrics to measure the success of campaigns, and identify areas for improvement.
- Addressed customer questions and concerns regarding products and services.
- Maximized sales by keeping areas tidy, fully stocked and correctly priced.
- Maintained accurate records of customer accounts using CRM software.
- Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
- Collaborated with marketing team to create and implement targeted campaigns for business growth.
- Developed and implemented strategies to increase sales and market share.
Client Relations
Wipro
09.2021 - 08.2022
- Developed and implemented client relations policies and procedures.
- Drafted documents such as policies, contracts, and agreements pertaining to client relations management.
- Ensured compliance with industry regulations related to client relations management.
- Developed processes and procedures related to client relations that ensured efficient service delivery and maximum customer satisfaction.
- Advised stakeholders on best practices related to client relations and service delivery.
Education
MBA - Marketing Management
NMIMS
03.2025
B.BA - IP UNIVERSITY
SGTBIMIT
01.2021
HIGH SCHOOL / 12TH -
CBSE BOARD
01.2018
Skills
- Negotiation Skills
- Analytic skills
- Creative Mindset
- Social Media Knowledge
- Market analysis
- Campaign development
- Client relationship management
- Sales strategy
- Market research, forecasting, and analysis
Activities
- UGC on the Go: Creating Professional Videos, Udemy, UGC video course gave me invaluable insights into crafting professional and engaging content. From understanding the art of authentic storytelling to mastering video production basics. The course emphasized the importance of creativity, authenticity, and effective communication in making UGC videos that resonate with audiences.
- Fundamentals of Digital Marketing, Google Garage, Digital Marketing by Google Garage helped me learn the basics of how to organically increase online traffic on one website.
Timeline
Business Development Manager
Grynow Media
06.2023 - Current
Business Development Associate
The Metafluencers
09.2022 - 06.2023
Client Relations
Wipro
09.2021 - 08.2022
MBA - Marketing Management
NMIMS
B.BA - IP UNIVERSITY
SGTBIMIT
HIGH SCHOOL / 12TH -
CBSE BOARD
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