Ritwik Gaur
Digital Marketer | SEO Specialist
Bengaluru
Summary
Problem solver who's curiosity drives him towards a solution. I can 2x online presence in just 3 months.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
7
7
Certifications
Work History
SR. SEO & Content Creator
Decorpot - Home Interiors
04.2024 - Current
- Improved website ranking from an average position of 12-20 to 3-12 on Google Search.
- Increased domain authority and organic website traffic by 8-10% per month.
- Authored five 1,000-word SEO blog posts daily, enhancing content volume and quality.
- Performed extensive GA4 and Google Search Console audits
Supported Google and Facebook Ads teams with daily ad copy content creation. - Implemented action plans, including content pillar strategy, keyword optimization, page refreshes, and off-page SEO tactics, resulting in improved rankings and increased traffic.
- Created and executed a detailed plan for off-page SEO efforts, including paid backlinks.
- Collaborated with the social media team to devise and implement a new Instagram strategy.
Performance Marketing - Lead
Agilite Tech
10.2023 - 04.2024
- Provide deep expertise in product engineering, design, research and consulting to create products that people love
- Built strategies to improve SEO ranking
- Social Media Marketing - Instagram, Youtube and Linkedin
- Recreated the whole website on Wordpress
- Implemented content strategy to out rank competitors on google and various other search engines
- Created Backlinks to improve DA and over website link potential
- Found latest trending tools to perform better
- Created multiple product pages and did programmatic SEO.
Performance Marketing - Lead
HealthOK Global
10.2023 - 04.2024
- Providing Elderly care services to NRI's across the globe
- Increased the Brand Awareness to 10X and Sales to 3X
- Improved organic Google ranking, Impressions and Clicks
- Handled Instagram, Youtube, Linkedin, Facebook & Twitter
- Implemented Content cluster and Pillar strategy to SEO blogs
- Re-built the whole website on HTML, CSS and JavaScript with no prior experience in Web Development
- Implemented effective Backlink Strategy on Medium, Tumblr, Blogger
- Branding on Reddit and Quora
- Ran Google Ad Campaign & Meta Ad Campaign (over $2000)
- Built Partnerships and Affiliate Programs with other brands
- Build multiple Digital Marketing Strategies with the right market pivot.
Associate Marketing Manager
The Media Ant
05.2023 - 04.2024
- Creating a Sales Funnel, analyzing the data
- Building marketing strategies for seasonal damage control and growth
- Understanding the root cause behind the Sales & Marketing funnel breakage
- Creating Premium Backlinks, Do-follow backlinks and optimization
- Handling the LinkedIn Page, Content ideas publishing
- Using ChatGPT to create blogs and content structure
- Generating leads via LinkedIN & Email
- Creating Dashboards for Data representation using tools like Google Data Studio, Power BI and Excel Dashboard
- Optimizing the website to rank higher on the search engine
- Creating automation for the clients for easy data collection & representation.
Senior Marketing Executive
The Media Ant
02.2022 - 05.2023
- The Media Ant is India's first e-commerce platform for media buying
- Lead generation via Emails
- Keeping track of daily analysis for the traffic on the website
- Structuring the whole work flow and tasks
- Marketing the page to rank higher and better using SEO
- Major focus was to get direct and Organic traffic
- Understanding the SEO related issues and fixing them by following an SEO strategy
- Deeply involved with Google analytics, Google search console, Microsoft clarity, Google ads, Semrush, Google Keyword planner and NetCore
- Coming up with marketing/data strategies according to the seasonal changes for minimal damage of the previous strategy
- Managing a team of interns for marketing, assigning them tasks and reviewing the work by the deadlines
- Finding more effective and efficient tools (Marketing, SEO)
- Working with the sales to make media planning easy.
Education
Bachelors of Business Administration -
Center For Management Studies
06.2018 - 05.2021
Skills
MS Office
SemRush
SimilarWEB
Content Writing
Google Analytics 4
Universal Google Analytics
Google Search Console
WhatsApp Business
Facebook Ads
Instagram Ads
Google Ads
Wordpress
MS Clarity
Google Data Studio
Google Ads
Facebook Ads
Instagram Ads
Data Analysis
Power Query
SEO
HTML
CSS
Javascript
ChatGPT
Prompter AI Tools
Keyword Analysis
Traffic Analysis
Data Visualization
Email Marketing
Root Cause Analysis
Lead Generation
Strategy Building
Dashboard Analysis
Funnel Analysis
Data Entry
Understand B2B
Chat GPT
Wordpress
Certification
E-Commerce Level, 01/2021, 01/2021, Completed a E-commerce freedom challenge and course
Projects
- Commercial Villament
Connected relevant prospective buyers to commercial properties (Apartment, Villas and Land). Successfully closed multiple deals in a span of 90 days.
- Clothing D2C (HyperShawk)
Had an experience of working in clothing industry, understanding buyer persona and creating designs and patterns accordingly. Using high GSM fabric, understanding the materials and how D2C chain works.
- Sneaker Resale
Picking up In-Demand sneakers that are limited to a number, selling the for a higher profitable price. Understanding the Demand and Supply change. Making predictions about the price hike of the product after the release.
Languages
English
Hindi
Kannada
Timeline
SR. SEO & Content Creator
Decorpot - Home Interiors
04.2024 - Current
Performance Marketing - Lead
Agilite Tech
10.2023 - 04.2024
Performance Marketing - Lead
HealthOK Global
10.2023 - 04.2024
Associate Marketing Manager
The Media Ant
05.2023 - 04.2024
Senior Marketing Executive
The Media Ant
02.2022 - 05.2023
Bachelors of Business Administration -
Center For Management Studies
06.2018 - 05.2021