Local and Indigenous History
Riya Daniel
Creative Copywriter
Coburg North
Summary
A detail-oriented content writer with a proven track record of developing fresh and engaging content. Highly adept at managing multiple projects, deadlines, and clients with successful outcomes. Collaborates with design and editorial teams on medium to large projects and use each one as an opportunity to learn - even does deep dive research for fun!
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work History
Copywriter
IsAlbi
07.2023 - 02.2025
- Developed editorial and marketing copy for New Season Launch activities including revamping product catalogues, social media and EDM copy, and content strategy. My SS25 collection editorial was a standout with retail clients.
- Worked with Merch and EComm teams to enrich 1600+ products across 10+ lifestyle brands with packaging blurbs, product descriptions, and instruction manuals.
- Created content for the newly launched Rogue D2C website including website copy, SEO optimised content and product marketing across their extensive faux floral range.
Volunteer Editor
Coburg Historical Society
11.2022 - Current
- Local history is one of my great passions. I use my knowledge of history to build community goodwill.
- Editing and writing for the Society's bimonthly research journal Search and annual events brief Bulletin. I curate a variety of articles from family histories to heritage reports, editing for grammar, spelling, accuracy, and style conventions.
- Volunteering in-person at the Museum and organising events including guided tours, interacting with visitors and directing them to useful resources.
Digital Copywriter
Data & Digital / One Stop Media
10.2021 - 02.2023
- Created website, EDM, and social media content for 10+ B2B clients, using SEO keyword research, blogs, and monthly content strategy, juggling multiple deadlines and creative brand messaging.
- Worked with One Stop Media's web design team to rebuild clients' websites and increase their conversion rate (363.64% traffic increase for All Star Access Hire, 133.45% increase for Rolltrak)
- Successfully managed blog and marketing campaigns for notable e-commerce clients (259% traffic increase for DIPD Nails, one of the most fun campaigns to work on)
Volunteer Venue Support
Melbourne Writers Festival
09.2022 - 05.2024
- Working with MWF is an exciting way to learn from some of Australia's leading writers and cultivate my collaboration skills.
- Handled venue support for some of the biggest and busiest events in the 2022 and 2023 editions, directing operations, managing tight deadlines, and fast-paced high-intensity environments.
- Cultivated interpersonal skills and positive relationships with writers and fellow volunteers.
Editor
Bowen Street Press, RMIT University
07.2019 - 06.2021
- Led a small editing team through COVID-19 difficulties to publish a non-fiction anthology, Noise/less: Sounding Out the Human Experience, including two of my own written contributions.
- Created content for several in-house publications; collaborated with editors, typesetters, and proofreaders to make steep deadlines and produce work we were truly proud of.
- Co-created social media posts, newsletters, and blog content for STREAT's recycling initiative.
Creative Intern
Clemenger BBDO
01.2020 - 03.2020
- Seized the opportunity to absorb creative practice from some of Australia's biggest brand names, creating fresh and snappy short-form content to repurpose in ad campaigns.
- A highlight was working with the marketing team for Midsumma Festival 2020. Championing the visibility of diverse communities is a cause close to me.
- Identified key ideas as part of a dynamic team manoeuvring rigorous deadlines and high stakes.
Education
Master of Arts - Writing And Publishing
RMIT University
Melbourne, VIC 07.2019 - 06.2021
Bachelor of Technology - Computer Science And Engineering
VIT University
Vellore, India 07.2013 - 05.2017
Skills
Creative Writing
Editing and Proofreading
SEO and Keyword Research
Social Media Content Writing
Digital Content Strategy
Interests
Cricket
Railways and Travel
Timeline
Copywriter
IsAlbi
07.2023 - 02.2025
Volunteer Editor
Coburg Historical Society
11.2022 - Current
Volunteer Venue Support
Melbourne Writers Festival
09.2022 - 05.2024
Digital Copywriter
Data & Digital / One Stop Media
10.2021 - 02.2023
Creative Intern
Clemenger BBDO
01.2020 - 03.2020
Editor
Bowen Street Press, RMIT University
07.2019 - 06.2021
Master of Arts - Writing And Publishing
RMIT University
07.2019 - 06.2021
Bachelor of Technology - Computer Science And Engineering
VIT University
07.2013 - 05.2017
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