Riya Rautela

Promoted from Executive – Programming in recognition of strong performance, content innovation, and strategic planning capabilities.

• Actively involved in the channel’s transition to a movie-led format by driving movie selection discussions, content segmentation, and FPC planning alongside the research and scheduling teams.
• Liaised with traffic, studio, and scheduling teams to ensure timely movie deliveries, content readiness, and seamless programming flow.
• Collaborated with the OAP team to oversee creatives and promo packaging for daily movie slots, special properties, and campaign pushes.
• Played a key role in shaping the content tone, slot strategy, and presentation in alignment with the new movie-focused identity.

Executive – Programming
Dec 2023 – Mar 2025

• Handled daily content curation and FPC planning, aligning with audience preferences and trends.
• Lead the Hindi adaptation of an obstacle-based game format (Wipe Out) for DTH and YouTube, including scripting and dubbing coordination.
• Selected daily content fillers and approved on-air creatives to ensure smooth programming flow and brand consistency.
• Managed festive, special day, and show promos with the OAP team, overseeing packaging and graphics.
• Searched and shortlisted content across genres to match the channel's programming needs.

• In charge of the production of the videos advertisement for various clients from inception to completion. • From gathering the client's requirements to briefing several external agencies in multiple regional languages, to obtaining the finished video, to coordinating with the creative and design team, to performing quality checks on the videos, to presenting the finished product to the sales team, was involved in every stage from pre to post production.
• Ensuring the timely and quality delivery of the creator ads and animated videos as per client's requirements.
• Have produced 1000+ creator ads in several regional languages. Major brands include Snapchat, Spotify, Slice, ITC, Betway, Winzo, Rummy Circle, Meesho, etc. Reading data to analyze the advertising campaigns' KPIs.
• Reading data to analyze the advertising campaigns' KPIs .

• From conceptualising to executing, produced various Radio and digital shows and content.
• Writing, scripting, coordinating and publishing content and copy for various social media platforms. • Built social media strategies along with the marketing team.
• Executed client lead activities together with the Creative Solutions and Sales Team.

• Written scripts for various occasions and celebrity birthdays.
• Invited guests on show (musicians, experts, doctors) to interview them.
• Hosted a topic based segment – where I gave various topics to listeners every day to chitchat and discuss to eventually put it on air.

• Edited, tracked competitions, scripted and provided ideas and concepts. • Produced pan India shows like - Fever Unplugged etc.
• Interviewed celebrities and localites of Mumbai on various topics as an OB jock.
• Carried out special campaigns for Valentine's Day, Holi etc.