Riya Saldi
Performance & Growth Marketing Professional - Microsoft India POC
Bengaluru
Summary
As the Digital Marketing Point of Contact for Microsoft India and South Asia, I specialize in ABM strategies across paid and owned media channels. My expertise spans performance marketing, ATL and BTL campaigns, leveraging market research for data-driven decisions, scaling user acquisition, and optimizing conversion rates. I excel in deploying innovative marketing strategies to boost profitability and drive sustainable growth.
Overview
7
7
years of professional experience
4
4
Certifications
Work History
Sr. Account Manager-Microsoft India, Marketing POC
MRM
Remote
8 2022 - Current
- .Oversaw Microsoft India's paid media, managing INR 3.5M+ monthly budgets, optimizing ROI via targeted performance marketing strategies. Achieved key performance metrics with 500M+ impressions, 50M engagements, and 35K+ conversions.
- Acted as Microsoft's primary point of contact for digital agencies, steering campaign strategy and execution to deliver high-quality, brand-aligned marketing initiatives.
- Drove brand growth by refining customer journey, facilitating cross-departmental synergy to exceed Microsoft India's strategic goals.
- Fueled community engagement and employee advocacy, generating 450K+ conversations and crafting over 200 narratives, significantly strengthening brand presence.
- Led social media campaigns for marquee events, delivering 40K+ registrations, 700M+ impressions, and 100K+ engagements, enhancing brand's digital presence.
- Enhanced Microsoft India's website performance through strategic content development, improving user experience and conversion rates.
Digital Media Planner
Publics Sapient
Gurugram
03.2020 - 07.2022
- Analyzed market trends and competitive strategies using tools like Google Analytics, identifying opportunities to enhance customer engagement and business value.
- Managed $1lakh monthly budgets for digital strategic media plans and buys, optimizing across various channels for maximum ROI.
- Led planning and optimization of digital marketing campaigns, employing A/B testing and audience segmentation to improve performance
- Automated social media KPI reporting using Hootsuite Analytics and Tableau, saving 10 hours weekly and enhancing accuracy in target sales and profit analysis.
- Evaluated and adjusted campaign strategies based on data-driven insights, achieving average 15% improvement in campaign effectiveness.
Marketing Manager
Origo Commodities Pvt Ltd
Gurugram
3 2018 - 2 2020
- Utilized consumer research and market trends to develop effective sell-in and sell-thru communication strategies, created compelling 360-degree Go to Market strategy and social media strategies, leading to impressive ROI of over 75%.
- Successfully oversaw execution of ATL and BTL marketing activities for Origo in 16+ states, managing team of 7 marketing specialists and analysts.
- Implemented and streamlined CRM system across various touchpoints, resulting in improved.
Assistant Brand Manager
Choco Nirvana
New Delhi
07.2017 - 12.2017
- Executed comprehensive brand communication strategy across digital multimedia, marketing materials, trade shows, education, photo shoots, and promotions
- Strengthened promotional tactics, resulting in a 50% sales increase
- Designed impactful ATL and BTL marketing activities to boost brand awareness and customer acquisition.
- Fostered a positive brand image by managing sponsorship opportunities within the community
Education
Post Graduate Program in Business -
SDA Bocconi Asia Center
Mumbai 01.2016 - 2017.04
B. Tech (Computer Science) -
Gurgaon School of Engineering
Gurugram 01.2010 - 2014.04
Skills
Performance Marketing
Certification
Google Digital Marketing & E-commerce Certificate
Timeline
Digital Media Planner
Publics Sapient
03.2020 - 07.2022
Assistant Brand Manager
Choco Nirvana
07.2017 - 12.2017
Post Graduate Program in Business -
SDA Bocconi Asia Center
01.2016 - 2017.04
B. Tech (Computer Science) -
Gurgaon School of Engineering
01.2010 - 2014.04
Sr. Account Manager-Microsoft India, Marketing POC
MRM
8 2022 - Current
Marketing Manager
Origo Commodities Pvt Ltd
3 2018 - 2 2020
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