Riya Sharma
Pune
Summary
Marketing professional specializing in digital strategy and brand development. Proven track record of executing innovative marketing initiatives that increase brand visibility and strengthen customer loyalty.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Marketing Intern|
Reliance Retail
Navi Mumbai
05.2024 - 06.2024
- Drove 30% footfall growth through peak-season digital campaigns.
- Crafted trend-led ad creatives for high-performing retail promotions.
- Led 10+ influencer partnerships, boosting local engagement by 25%.
- Aligned with cross-functional teams for seamless campaign rollouts.
- Analyzed market trends to inform pricing and media strategies.
- Produced digital content, including scripting and casting direction.
- Assessed Smart Bazaar's merchandising and pricing tactics for brand consistency.
Sales Executive|
LG Electronics
Pune
10.2023 - 11.2023
- Boosted Diwali sales by 40% through upselling and tailored pitch flows for key customer segments.
- Optimized in-store digital signage, with real-time updates, to enhance customer experience.
Education
PGDM - Marketing & Finance
International School of Business & Media
Pune, India05-2025
B.Com (Hons) -
Amity University
Raipur, India01.2022
HSC (12th) -
Sri Sankara Vidyalaya
Bhilai, India01.2019
SSC (10th) -
Sri Sankara Vidyalaya
Bhilai, India01.2017
Skills
- Social media outreach
- Content creation
- Search engine optimization
- Client engagement
- Visual merchandising
- Client relationship management
- Digital marketing
- Team collaboration
- Campaign development
Certification
- Google: Digital Marketing and E-commerce
- University Bocconi: Fashion and Luxury Brand Management
- LinkedIn Learning: Brand Strategy
- Microsoft Excel (Advanced) - Udemy (in progress)
Accomplishments
- Letter of recommendation| Internship|GTM & Sons Pvt. Ltd.|2022|
- Participant| IIM-Vishakhapatnam| Classical dance| Dance Trance 2024|
- Winner| Intercollegiate badminton|2023-24|
- Runner-up| Classical dance|Forza'23|
- Winner| Intercollegiate fashion show| 2020| Amispark
COLLEGE EXPERIENCE
- Coordinator, Guest Relations Team:
- Led a 15-member team to manage guest experiences for flagship college events
- Onboarded over 90+ influential judges through strategic, zero-cost collaborations, with mutual brand promotions
- Ensured smooth execution by handling last-minute changes, building strong connections, and delivering a professional guest experience
Extracurricular Activities
- Represented the college in inter-college dance and badminton competitions
- Modeled in fashion shows across schools, colleges, and MBA-level events
Timeline
Marketing Intern|
Reliance Retail
05.2024 - 06.2024
Sales Executive|
LG Electronics
10.2023 - 11.2023
PGDM - Marketing & Finance
International School of Business & Media
B.Com (Hons) -
Amity University
HSC (12th) -
Sri Sankara Vidyalaya
SSC (10th) -
Sri Sankara Vidyalaya
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