Riya Sharma
Bhilai
Summary
Sales and marketing professional with experience in digital marketing, brand communication, and market research. Strong at using consumer insights and market trends to build campaigns that drive demand and support sales growth. Hands-on experience across campaign planning, content development, lead generation, and performance tracking. Proactive, adaptable, and focused on delivering measurable business results.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Trainee
HYPEDIGITALLY
03.2025 - 06.2025
- Worked on content that used trends, memes, and pop culture to boost engagement.
- Helped with basic SEO research to improve visibility.
- Maintained campaign sheets, and shared insights that the team could use.
- Supported campaign execution and idea planning for youth-focused content.
Marketing Trainee
Reliance Retail
Navi Mumbai
05.2024 - 06.2024
- Drove 34% footfall growth through peak-season digital campaigns, influencer partnerships, and boosting engagement.
- Crafted trend-led ad creatives for high-performing retail promotions.
- Aligned with cross-functional teams for seamless campaign rollouts.
- Analyzed market trends to inform pricing and media strategies.
- Produced digital content, including scripting and casting direction.
Sales Executive
LG Electronics
Pune
10.2023 - 11.2023
- Helped drive a 28% rise in Diwali sales through personalized pitch flows and smart upselling.
- Managed content on in-store digital displays to improve customer engagement.
Education
PGDM - Marketing & Finance
International School of Business & Media
Pune, India05.2025
B.Com (Hons) -
Amity University
Raipur, India01.2022
HSC (12th) -
Sri Sankara Vidyalaya
Bhilai, India01.2019
Skills
- Market and trend research
- Influencer marketing
- Client relationship management
- Digital marketing techniques
- Campaign development
- Microsoft Office Suite
- Lead generation
Guest Relations Coordinator - ISB&M Pune
- Led a 15-member team handling guest experience for major college events
- Onboarded 90+ judges through zero-cost collaborations by aligning mutual branding benefits managed last-minute plan changes and ensured smooth event execution
Accomplishments
• Letter of recommendation, Internship, GTM & Sons Pvt Ltd., 2022, Winner, Intercollegiate badminton, 2023 & 24, Runner-up, Classical dance, Forza'23
Certification
• Google: Digital Marketing and E-commerce
• University Bocconi: Fashion and Luxury Brand Management
• LinkedIn Learning: Brand Strategy
• Meta: Intro to Data Analytics
• University Bocconi: Fashion and Luxury Brand Management
• LinkedIn Learning: Brand Strategy
• Meta: Intro to Data Analytics
Personal Brand
- Grew a personal fashion Instagram page to 62K+ reach in 2 months with 82% organic discovery and 4.2K avg views per reel
- Created trend-led GRWM & outfit reels using content calendars, mood boards, color themes, smooth transitions, and multi-tool editing (VN, CapCut, InShot) to boost engagement
Timeline
Digital Marketing Trainee
HYPEDIGITALLY
03.2025 - 06.2025
Marketing Trainee
Reliance Retail
05.2024 - 06.2024
Sales Executive
LG Electronics
10.2023 - 11.2023
PGDM - Marketing & Finance
International School of Business & Media
B.Com (Hons) -
Amity University
HSC (12th) -
Sri Sankara Vidyalaya