Riya Sharma
Brand Manager
Noida
Summary
Results-driven marketing professional with 7 years of experience in SaaS and eCommerce. Proficient in creating demand generation frameworks and executing comprehensive go-to-market strategies. Committed to increasing brand visibility and supporting business objectives through targeted marketing efforts.
Overview
7
7
years of professional experience
Work History
Brand Manager – Marketing & Growth
Shiprocket
11.2022 - Current
- Led growth and brand marketing across multiple SaaS products, aligning campaigns with business goals
- Managed ₹50L+ monthly paid media budgets across Meta, YouTube, and LinkedIn, optimizing CPM, reach, and frequency
- Drove 25M+ impressions and 5M+ monthly reach through large-scale top-of-funnel campaigns
- Built and executed brand campaigns with an understanding of full-funnel impact
- Led Shiprocket SHIVIR across 3 editions, covering partnerships, content, and influencer strategy
- Closed ₹83L+ sponsorships, contributing to revenue and ecosystem growth
Social Media Manager
Expertrons
05.2022 - 11.2022
- Managed social media, webinars, and seminar-led marketing initiatives to drive engagement and support user acquisition
- Led the campus ambassador program with a team of 30–35 interns across India, improving student outreach and brand visibility
- Worked closely with the CMO and founders on marketing initiatives focused on turning website visitors into course buyers
Social Media Manager
Kitchens Centre
09.2021 - 04.2022
- Formulated positioning for new cloud kitchen partners through innovative storytelling formats, resulting in increased occupancy inquiries across top locations.
- Teamed with growth & operations to develop hyperlocal campaigns enhancing visibility, resulting in 15% increase in inbound leads.
Digital Media Retainer
Hindustan Times
05.2021 - 09.2021
- Generated data-driven lifestyle stories optimized for SEO and social media, enhancing article CTR by 25% on HT city channels.
- Established niche food discovery vertical and implemented consistent posting frameworks, facilitating rapid organic growth to 30k followers
Senior Associate – Digital Marketing
WedMeGood Pvt Ltd
02.2019 - 04.2021
- Executed SEO + social strategies, achieving top-3 Google rankings across priority keywords.
- Grew the ‘Marathi Brides’ Instagram community organically by 29K followers in one year.
Education
Executive MBA -
Faculty of Management Studies, DU
05.2027
Bachelors of Journalism & Mass Communication - undefined
Guru Gobind Singh Indraprastha University
Skills
Growth Marketing & Demand Generation
Product Marketing & GTM Strategy
Brand Strategy & Positioning
Integrated Campaign Planning
Funnel Strategy
Performance Marketing & Media Planning
Marketing Analytics & Optimization
Stakeholder & Cross-functional Management
AWARDS
Outstanding Performance & Lasting Contribution to Checkout (April’25), The Most Creative Thinker (Jan’25), Outstanding Performance & Lasting Contribution to SHIVIR (Aug’25), Navigator (Jun’24), Contributor Shiprocket Promise (May’24), Anchoring at Shiprocket’s Got Talent (Sep’23), Enabler (Jun’23), WedMeGood Tech Pvt Ltd, Team Player Award (Oct’20)
Tools
Meta Ads Manager | LinkedIn Campaign Manager | Google Ads
Google Analytics | Microsoft Excel
CRM & Marketing Automation Tools
Timeline
Brand Manager – Marketing & Growth
Shiprocket
11.2022 - Current
Social Media Manager
Expertrons
05.2022 - 11.2022
Social Media Manager
Kitchens Centre
09.2021 - 04.2022
Digital Media Retainer
Hindustan Times
05.2021 - 09.2021
Senior Associate – Digital Marketing
WedMeGood Pvt Ltd
02.2019 - 04.2021
Bachelors of Journalism & Mass Communication - undefined
Guru Gobind Singh Indraprastha University
Executive MBA -
Faculty of Management Studies, DU