Movies & visual storytelling
Riya Singh
Marketing Manager
Mumbai
Summary
Marketing professional with 4+ years’ experience in multi channel marketing campaign management across digital, print, events, and customer journeys. Expertise in consumer insights, campaign execution, and digital optimization with proven results in the banking and media industries. Skilled at collaborating with cross-functional teams and ensuring impactful, customer-first communications that align with brand identity.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Axis Bank
04.2024 - Current
- Lead 360 marketing across digital, print, events, and sales enablement for Wholesale Banking Products.
- Aligned collaterals, websites, and digital touchpoints with Axis Bank’s brand tonality, ensuring consistency in consumer experience.
- Designed sales enablement tools (brochures, collaterals, onboarding & servicing journeys) to support RMs and improve client engagement.
- Spearheading a customer journey mapping project with an external agency to identify and bridge communication gaps across onboarding and servicing.
- Managed marketing for the Citibank Credit Card migration (Primus, Olympus, Horizon), revamping affluent onboarding kits and welcome experiences.
- Solely responsible for end-to-end marketing of the WBP portfolio at manager level, showcasing ownership and cross-functional leadership.
Marketing Manager
Kotak Mahindra Bank
09.2022 - 03.2024
- Drove campaigns for Debit & Prepaid Cards, including Flipkart BBD’23 – achieving ₹1,100+ Cr spends.
- Executed consumer-led campaigns and partnerships, boosting debit card spends by 22% (Oct’22).
- Designed persona-based communication journeys, improving email open rates by 34%.
- Initiated Metaverse marketing project and led A/B testing on digital campaigns for optimization.
Deputy Manager II
ICICI Bank Ltd
06.2021 - 08.2022
- Led Conversion Rate Optimization & digital journey improvements on icicibank.com.
- Increased blog readership by 30% and website leads by 22% via targeted campaigns.
- Executed A/B testing, heatmaps, and personalization initiatives, driving 77% uplift in engagement.
- Developed strategies integrating digital marketing, content, and analytics to increase website traffic.
Management Trainee
Disney+ Hotstar
08.2020 - 11.2020
- Conducted influencer research projects to analyze audience behavior and evaluate content-brand fit.
- Researched emerging branding opportunities through data-driven insights on influencer engagement.
- Supported the team in building value propositions for influencer-led brand integrations.
Education
PGDM - Marketing & Finance
International School of Business & Media
Pune06.2021
BA - Psychology & Economics
Lucknow University
04.2019
Skills
Consumer Insights
Accomplishments
- Top 5 – MTV LinkedIn Get a Job, Season 6
- President – ISB&M; Student Council
Interests
Music
Cooking
Timeline
Marketing Manager
Axis Bank
04.2024 - Current
Marketing Manager
Kotak Mahindra Bank
09.2022 - 03.2024
Deputy Manager II
ICICI Bank Ltd
06.2021 - 08.2022
Management Trainee
Disney+ Hotstar
08.2020 - 11.2020
PGDM - Marketing & Finance
International School of Business & Media
BA - Psychology & Economics
Lucknow University
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