RIZA ISMAIL RAZALI

• Orchestrated the efficient management of 213 company vehicles nation- wide
• Led and organized monthly logistics meetings with 37 branches nation- wide, fostering effective communication
• Spearheaded the preparation of annual planning for departments and branches, addressing logistics matters strategically
• Streamlined vehicle acquisition processes and ensured compliance with regulatory requirements
• Led initiatives to identify cost-effective solutions for vehicle repairs
• Successfully managed the "Job Order on line" system, ensuring timely completion of vehicle repair invoices
• Conducted thorough inspections to prevent vehicle repair malpractice and misuse
• Management Achievements:
• Drafted, amended, and updated department policies, contributing to
• SIRIM certification ISO Security Operations 18788
• Maintained constant communication with management and board directors, providing updates on all departmental matters
• Played a pivotal role in HR matters, including recruitment, leave, assessment, appraisal, and promotions
• Prepared and presented comprehensive monthly department progress reports to the Board of Directors
• Developed and implemented suitable training programs for department staff
• Government Relations Achievements:
• Developed and maintained positive relationships with government agencies, officials, and stakeholders
• Tracked legislative and regulatory developments, proactively ensuring compliance.

• Business Development Division Leadership:
• Spearheaded the Business Development Division as Acting General
• Manager, overseeing Marketing, Cash Management, Hi-Tech Security
• New Products Development, and Customer Relationship Management departments
• Developed comprehensive sales and marketing plans, establishing short and long-term strategic directions for the division
• Led the management team in driving sales, business growth, and overall business development
• Established and maintained high-level customer contacts through effective management of external relations
• Formulated and implemented new business plans and strategies, identifying and assessing opportunities for growth
• Marketing and Market Intelligence:
• Orchestrated marketing communications, including branding, trade shows, events, and collateral materials
• Conducted in-depth market analysis and research on products and competitors to stay informed of industry trends
• Monitored competitors' activities, pricing, and marketing strategies, gathering valuable market intelligence
• Developed and tracked metrics and success criteria for all marketing programs and activities
• Liaised effectively with operational divisions to provide operational support for company products and services as per client expectations
• Conducted research and analysis on political and economic trends, providing valuable insights to management
• Acted as a spokesperson for the organization in government-related matters, representing the company's interests
• Regularly attended meetings, conferences, and events related to government affairs, staying well-informed on industry-related policies
• Asset Management Achievements:
• Effectively oversaw the processes for new applications, replacement, or termination of fuel cards and Touch & Go fleet cards
• Maintained optimal stock levels of clothing and equipment, ensuring a seamless supply chain
• Conducted regular physical stock reviews, facilitating accurate monitoring and management
• Successfully sourced clothing/equipment suppliers meeting specific requirements
• Ensured branches submitted monthly opening and closing balance of stock reports promptly.

• Developed and executed the program and campaign calendar for 2016 and 2017, ensuring seamless planning and execution
• Proposed objectives and concepts for programs and campaigns, identifying suitable dates and venues
• Secured endorsements and support from relevant ministries and government agencies, establishing crucial partnerships
• Led a team in creating a detailed timeline for event tasks, assigning responsibilities, and preparing projected costing and P&L
• Efficiently managed the logistics of events, from sourcing suppliers to preparing travel schedules, ensuring flawless execution
• Marketing Communication:
• Led the marketing team in planning advertising and promotions campaigns, ensuring effective communication strategies
• Coordinated with the design team for finalizing A&P materials, overseeing the event website's readiness and updating
• Successfully organized press conferences drafted press invitations, and liaised with media for comprehensive coverage
• Managed the application and liaison for licenses and permits, overseeing the offline and online A&P materials
• Ensured seamless coordination with contractors, suppliers, and authorities, guaranteeing a successful marketing communication campaign
• Administrative and Operational Management:
• Ensured adherence to the departmental operational budget, implementing effective cost control measures and approval procedures for expenditures
• Processed administration work quickly and efficiently, contributing to the smooth functioning of the division
• Conducted internal meetings within the division to enhance communication and streamline operations
• Provided weekly, monthly, quarterly, and yearly division reports to management, offering insights into performance and achievements
• Played a crucial role in HR matters, including recruitment and disciplinary action, as well as in payroll processes involving claims and deductions
• Activation & Development:
• Led the activation team, providing training on product knowledge and monitoring progress to achieve targets
• Conducted internal progress meetings, submitted weekly reports, and coordinated with the finance department on invoicing
• Maintained constant communication with data and content teams, ensuring technical and content-related aspects were addressed
• Accompanied team members to client appointments, resolving any technical or content-related issues promptly
• Ensured user servicing satisfaction by liaising with user requirements and troubleshooting with supporting organizations
• Supervised pre and post-contract management, ensuring compliance with contractual obligations
• Coordinated and monitored all contractual matters to ensure the smooth progress of every project.

• Marketing (Communication, Branding, Advertising & Promotions):
• Orchestrated all facets of marketing, communication, branding, advertising, and sales for the company
• Prepared and monitored the yearly budget, ensuring effective spending throughout the year
• Directed company marketing events, advertising, and promotions campaigns, aligning them with business initiatives
• Updated the company profile and viewership report for advertisers, providing valuable insights to the management
• Managed program scheduling, generic & episodic promos, and content updates on various online platforms
• Drafted content and designs for media rate cards, partnership proposals, sponsorships, and advertising
• Successfully secured partnerships with event organizers as the appointed media, enhancing the company's exposure
• Developed a 360 content plan for TV and new media space, aligning with business initiatives
• Fostered media relations, ensuring positive and collaborative partnerships
• Operation Management:
• Oversaw event setup, ensuring adherence to specifications and timelines, and conducted rehearsals for seamless execution
• Liaised with guests of honor, managed opening ceremony protocols, and ensured smooth event flow
• Supervised on-site operations, resolving issues, troubleshooting, and overseeing setup, registration, and client servicing
• Constantly communicated with the CEO and COO on program progress
• HR matters, and payroll-related issues
• Conducted post-event meetings, prepared comprehensive post-event reports, and submitted monthly department progress reports to the
• Board of Directors
• Government Relations:
• Sought feedback on government initiatives and policies, incorporating them into organization events and programs
• Created engaging content supporting government initiatives to foster interaction between the government and citizens
• Acted as a liaison between the NGO and government officials, building and maintaining key relationships
• Monitored and analyzed government policies, providing recommendations to navigate governmental processes
• Collaborated with other NGOs and advocacy groups, forming coalitions and initiatives for stronger government relations, and delivered presentations highlighting partnership benefits to government agencies
• Events:
• Planned yearly events, produced potential events, and prepared event
• P&L, ensuring successful execution
• Drafted media invitations and press release contents, leading the marketing team in advertising and branding events
• Secured support from Ministries, government agencies, organizations, and media
• Led presentations with major sponsors, securing Minister or Deputy
• Minister as the Guest of Honor for media conferences
• Coordinated with government offices for speeches, photos, and signatories from prominent officials for event inclusion
• Provided direction on the design and content for event directories, overseeing operational tasks
• Prepared comprehensive pre and post-event reports, ensuring strategic insights for future events
• Sales & Sponsorship:
• Designed and prepared the content of airtime/advertising and sponsorship packages, enhancing revenue streams
• Marketed commercial airtime and sponsorship opportunities to advertisers and media agencies
• Liaised with Content, Promo, and Operations teams to ensure seamless execution of sales deliverables
• Developed and executed sales strategies for non-traditional revenues, including events, ground sponsorships, and services
• Managed, trained, and motivated personnel within the teams, achieving respective KPIs
• Prepared monthly reports tracking inventory, dropped spots, and client base, ensuring data-driven decision-making
• Successfully secured sponsors and participants for produced events, enhancing partnerships
• Government Liaison:
• Served as the liaison for corresponding with Ministries and government officials, facilitating interview sessions and program guests
• Worked with government agencies to ensure compliance with broadcasting regulations and policies
• Built relationships with relevant government officials to facilitate communication and collaboration
• Stayed up-to-date with changes in regulations and policies related to broadcasting, ensuring adherence
• Participated in government-led initiatives or consultations related to broadcasting, contributing to industry development
• Developed and implemented strategic business plans, delivering presentations and proposals to highlight partnership benefits
• Managed and grew existing government client relationships, representing the organization at government-related events
• Sought support and endorsement from Ministers, government officials, and agencies for events or programs, incorporating feedback into broadcasting content.

• Spearheaded the production of impactful events for the company, achieving high levels of attendee engagement and satisfaction
• Led a dedicated team in conducting thorough market research, ensuring events were tailored to meet current industry trends and audience preferences
• Successfully secured optimal venues and suppliers, optimizing cost effectiveness and ensuring seamless event execution
• Led the marketing team in creating compelling advertising, promotional, and branding strategies, maximizing event visibility and attendance
• Obtained support from Ministries, government agencies, organizations, and media, enhancing the company's reputation and event reach
• Headed the sales team, surpassing targeted sales goals through effective leadership and strategic partnerships.

Project Management:

• Developed event objectives, concepts, and suitable dates, ensuring alignment with organizational goals
• Successfully sourced potential venues, hotels, and liaising with media and supporting organizations
• Secured endorsements from relevant ministries and government agencies, enhancing event credibility
• Created detailed timelines, assigned tasks, and managed the overall planning and execution of events
• Oversaw the preparation of sales materials, collaborated with suppliers, and sourced event vendors
• Mobile & Web Application:
• Directed the development of innovative mobile and web applications, meeting the demands of a tech-savvy market
• Led the marketing team in creating comprehensive advertising, promotional, and branding campaigns, ensuring widespread product awareness
• Conducted in-depth market research, guiding the team to align the product with consumer expectations and preferences
• Approved materials for marketing and sales, ensuring consistency and effectiveness in promoting the applications
• Successfully communicated and secured partnerships with potential customers, including hypermarkets, brand owners, and product manufacturers.
• Obtained support from Ministries, government agencies, organizations, and media, strengthening the product's credibility and market position
• Marketing, Branding and Communication:
• Led the marketing team in planning advertising and promotions campaigns, ensuring optimal visibility
• Coordinated with the design team for A&P materials, maintained an updated event website, and prepared materials for offline and online promotion
• Sales & Sponsorship:
• Led the sales team in achieving targets, providing training, and assigning specific industry targets to team members
• Monitored daily and compiled weekly sales reports, submitting them to management
• Conducted internal sales meetings, coordinated with the finance department, and accompanied sales members to client appointments
• Successfully secured sponsors and participants for events, contributing to revenue generation
• Clients Servicing:
• Managed and maintained relationships with a diverse portfolio of clients, consistently meeting their needs and expectations
• Acted as the primary point of contact, addressing inquiries, resolving issues, and providing timely support
• Prepared and delivered regular client reports, summarizing performance metrics and progress toward client goals
• Conducted client meetings and presentations, gathering feedback and identifying opportunities for upselling or cross-selling
• Ensured compliance with client contracts, negotiated renewals, and resolved disputes or concerns effectively
• Operation & Management:
• Liaised with contractors and suppliers for event setup, ensuring adhere to specifications and timelines
• Conducted rehearsals with team members, MCs, performers, and vendors, overseeing the opening ceremony's flow
• Managed operations during events, resolving issues, troubleshooting, and ensuring smooth execution
• Conducted post-event meetings and prepared comprehensive post-event reports for management
• Government Liaison:
• Facilitated interview sessions for publications, seeking feedback on government initiatives for content inclusion
• Built relationships with government officials, staying updated on changes in regulations related to company events
• Participated in government-led initiatives, represented the organization at events, and sought support for company programs
• Liaised with government bodies and ministries on event quotations and purchase orders
• Oversaw payment collection from government participation in publications or events, ensuring financial compliance
• Liaised with printers, contractors, and relevant authorities for licenses and permits
• Organized press conferences, secured media coverage, and represented the company in media interviews
• Oversaw the preparation of press invitations, release content, and secured VIP participation in press conferences
• Secured speeches, photos, and signatures from dignitaries for inclusion in event materials