R. Lakshmi Narayana
Assistant Manager, Marketing Services
Bangalore
Summary
About : Experienced regional marketing professional with a demonstrated history of success in Paints, Building materials, Sanitary wares, Consumer electronics and appliances.
Skills : Able to Prioritize, Excellent team player, delegate tasks, and make sound decisions quickly while maintaining focus on the bottom line. Can work effectively with diverse groups at all organizational levels. A joiner with good people skills.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
5
5
Languages
Work History
Assistant Manager
Hafele India Pvt Ltd
Bangalore
03.2023 - Current
- The key purpose of the job is to ensure marketing of all products in the range for all verticals (New & Existing) and manage all Above the Line and Below the Line activities in the South region
- Plan and execute all local Exhibitions/Events and manage cross-functional implementation of the plan.
- Developing strategies and promotional activities to substantially increase footfalls in our Design Centers
- Generate monthly reports/analysis on the impact of local marketing activities/events/exhibitions
- Analyzing ROI of each Event, Exhibition, product launch and submit report to Marketing Head
- Identifying and coordinating for branding requirements of the sales team.
Sr. Executive
Lixil India Pvt Ltd
Bangalore
12.2019 - 03.2023
- Retail Marketing
- Responsible for managing operations of The Lixil Studio and Retail stores in south region
- Ensuring that they maintain the standards set by Lixil
- Evaluate them on qualitative parameters of Manpower, Display look and feel, top class functionality and customer service
- Executing and monitor loyalty programs, train, and educate in-shop promoters on the new products
- Retail audit of platinum stores, develop action plan and taking necessary steps in improving on the gaps to deliver better customer experience
- Play an active role in renovating retail stores as per new guidelines and display schemes, to build a latest and state of the art showrooms in particular market
- New product launch Activations
- Estimates, Costing, PO’s & Billing for Vendor payments and maintaining excel
- Market and competitive intelligence, store mapping and best practice sharing
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
City Head
Kruti Promotions & Events Pvt Ltd
Hyderabad
11.2018 - 10.2019
- Client Servicing & Operations
- Lead marketing initiatives and monitoring the progress
- Working with operational teams (Accounts, Sales, Marketing)
- Developing, managing, and executing in full & on time BTL elements of all Key brand programs
- Budget management and continues tracking of spends
- Developing plan for innovative Visual Merchandising in key outlets and maintenance of visual merchandising on ground to create impactful visibility vs
- Competition
- Handled various projects in A.P & Telangana Region
- Worked alongside stakeholders to evaluate projects and determine feasibility of implementation.
- Maintained department productivity and standards through proactive management of teams and policies.
Marketing Coordinator
Multiplier Mudra Brand Solutions Pvt Ltd
Bangalore
11.2015 - 10.2018
- Responsible for complete brand marketing & marketing strategy for AMAZON DEVICES
- Planning and ensure the required marketing support given for products in terms of advertising, Promotions, Schemes, POSM in coordination with sales team
- Organizing marketing events/campaigns & promotional activities on various exhibitions
- New product launch campaign & activations
- Responsible for Fixtures & Kiosk installation & Maintenance
- Visual Merchandising, complete visibility support for Retail Stores (GT & MT)
- Vendor management – Printing, Offset, Fixtures, Modules, Branding and Billing
- Handling, Karnataka, T.N & Kerala
- Managed visual merchandising team of 20 members for effective deployment of POSM across region
- Tracked and reported on marketing campaign responses.
Relationship Manager
Kensai Nerolac Paints
Bangalore
05.2012 - 09.2015
- Responsible for brand activation
- Coordinating with marketing agency to ensure timely and high-quality execution of instore displays and branding
- Ensures that the top-line & bottom-line objectives of the brand are strictly met
- Generating leads with the coordination of ASM/TSM
- Doing regular audits to maintain brand visibility for good practices
- Responsible for all activities that are required for NCS stores
- Installation of Nerolac colour style stores & Impression style zone stores
- Visual Merchandising
- Developing loyalty programs in congestion with sales to reward and maintain customer retention.
Technical Support Representative
Teamlease
Bangalore
04.2011 - 03.2012
- Installing and configuring computer hardware, operating system, and applications
- Resolving technical queries based on customer’s query
- Troubleshooting & resolving storage drive issues
- Performing network troubleshooting
- Support the roll-out of new applications
- Assisted customers in identifying issues and explained solutions to restore service and functionality.
Education
SSLC -
Sri Raghavendra Vidya Sadan
Kurnool 06.2002 - 03.2003
Intermediate -
M.V.N.R Jr College
07.2003 - 07.2005
B.com -
Rabindranath Tagore University
06.2018 - 12.2020
Skills
Packages : MS Officeundefined
Accomplishments
- Achieved Product launches by completing installations of 200+ Fixtures in GT and MT stores along with Kiosks in various malls in South region with accuracy and efficiency.
- Reached business goals by providing the sales team with efficient marketing support.
- Collaborated with agencies in the development of Canters for RWA's and mall activations
Timeline
Assistant Manager
Hafele India Pvt Ltd
03.2023 - Current
Sr. Executive
Lixil India Pvt Ltd
12.2019 - 03.2023
City Head
Kruti Promotions & Events Pvt Ltd
11.2018 - 10.2019
B.com -
Rabindranath Tagore University
06.2018 - 12.2020
Marketing Coordinator
Multiplier Mudra Brand Solutions Pvt Ltd
11.2015 - 10.2018
Relationship Manager
Kensai Nerolac Paints
05.2012 - 09.2015
Technical Support Representative
Teamlease
04.2011 - 03.2012
Intermediate -
M.V.N.R Jr College
07.2003 - 07.2005
SSLC -
Sri Raghavendra Vidya Sadan
06.2002 - 03.2003
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