R. Lakshmi Narayana
Assistant Manager, Marketing Services
Bangalore
Summary
About : Experienced regional marketing professional with a demonstrated history of success in Paints, Building materials, Sanitary wares, Consumer electronics and appliances.
Skills : Able to Prioritize, Excellent team player, delegate tasks, and make sound decisions quickly while maintaining focus on the bottom line. Can work effectively with diverse groups at all organizational levels. A joiner with good people skills.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
5
5
Languages
Work History
Assistant Manager
Hafele India Pvt Ltd
Bangalore
03.2023 - Current
- The key purpose of the job is to ensure marketing of all products in the range for all verticals (New & Existing) and manage all Above the Line and Below the Line activities in the South region
- Plan and execute all local Exhibitions/Events and manage cross-functional implementation of the plan.
- Developing strategies and promotional activities to substantially increase footfalls in our Design Centers
- Generate monthly reports/analysis on the impact of local marketing activities/events/exhibitions
- Analyzing ROI of each Event, Exhibition, product launch and submit report to Marketing Head
- Identifying and coordinating for branding requirements of the sales team.
Sr. Executive
Lixil India Pvt Ltd
Bangalore
12.2019 - 03.2023
- Retail Marketing
- Responsible for managing operations of The Lixil Studio and Retail stores in south region
- Ensuring that they maintain the standards set by Lixil
- Evaluate them on qualitative parameters of Manpower, Display look and feel, top class functionality and customer service
- Executing and monitor loyalty programs, train, and educate in-shop promoters on the new products
- Retail audit of platinum stores, develop action plan and taking necessary steps in improving on the gaps to deliver better customer experience
- Play an active role in renovating retail stores as per new guidelines and display schemes, to build a latest and state of the art showrooms in particular market
- New product launch Activations
- Estimates, Costing, PO’s & Billing for Vendor payments and maintaining excel
- Market and competitive intelligence, store mapping and best practice sharing
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
City Head
Kruti Promotions & Events Pvt Ltd
Hyderabad
11.2018 - 10.2019
- Client Servicing & Operations
- Lead marketing initiatives and monitoring the progress
- Working with operational teams (Accounts, Sales, Marketing)
- Developing, managing, and executing in full & on time BTL elements of all Key brand programs
- Budget management and continues tracking of spends
- Developing plan for innovative Visual Merchandising in key outlets and maintenance of visual merchandising on ground to create impactful visibility vs
- Competition
- Handled various projects in A.P & Telangana Region
- Worked alongside stakeholders to evaluate projects and determine feasibility of implementation.
- Maintained department productivity and standards through proactive management of teams and policies.
Marketing Coordinator
Multiplier Mudra Brand Solutions Pvt Ltd
Bangalore
11.2015 - 10.2018
- Responsible for complete brand marketing & marketing strategy for AMAZON DEVICES
- Planning and ensure the required marketing support given for products in terms of advertising, Promotions, Schemes, POSM in coordination with sales team
- Organizing marketing events/campaigns & promotional activities on various exhibitions
- New product launch campaign & activations
- Responsible for Fixtures & Kiosk installation & Maintenance
- Visual Merchandising, complete visibility support for Retail Stores (GT & MT)
- Vendor management – Printing, Offset, Fixtures, Modules, Branding and Billing
- Handling, Karnataka, T.N & Kerala
- Managed visual merchandising team of 20 members for effective deployment of POSM across region
- Tracked and reported on marketing campaign responses.
Relationship Manager
Kensai Nerolac Paints
Bangalore
05.2012 - 09.2015
- Responsible for brand activation
- Coordinating with marketing agency to ensure timely and high-quality execution of instore displays and branding
- Ensures that the top-line & bottom-line objectives of the brand are strictly met
- Generating leads with the coordination of ASM/TSM
- Doing regular audits to maintain brand visibility for good practices
- Responsible for all activities that are required for NCS stores
- Installation of Nerolac colour style stores & Impression style zone stores
- Visual Merchandising
- Developing loyalty programs in congestion with sales to reward and maintain customer retention.
Technical Support Representative
Teamlease
Bangalore
04.2011 - 03.2012
- Installing and configuring computer hardware, operating system, and applications
- Resolving technical queries based on customer’s query
- Troubleshooting & resolving storage drive issues
- Performing network troubleshooting
- Support the roll-out of new applications
- Assisted customers in identifying issues and explained solutions to restore service and functionality.
Education
SSLC -
Sri Raghavendra Vidya Sadan
Kurnool 06.2002 - 03.2003
Intermediate -
M.V.N.R Jr College
07.2003 - 07.2005
B.com -
Rabindranath Tagore University
06.2018 - 12.2020
Skills
Packages : MS Office
Strategic planning
Negotiation
Project Management
Market Analysis
Market Positioning
Campaign management
Marketing and advertising
Exhibition Planning
BTL Activations
New Store Setup and Store Launches
New Product Rollout
Market Planning and Brand Awareness
Accomplishments
- Achieved Product launches by completing installations of 200+ Fixtures in GT and MT stores along with Kiosks in various malls in South region with accuracy and efficiency.
- Reached business goals by providing the sales team with efficient marketing support.
- Collaborated with agencies in the development of Canters for RWA's and mall activations
Timeline
Assistant Manager
Hafele India Pvt Ltd
03.2023 - Current
Sr. Executive
Lixil India Pvt Ltd
12.2019 - 03.2023
City Head
Kruti Promotions & Events Pvt Ltd
11.2018 - 10.2019
B.com -
Rabindranath Tagore University
06.2018 - 12.2020
Marketing Coordinator
Multiplier Mudra Brand Solutions Pvt Ltd
11.2015 - 10.2018
Relationship Manager
Kensai Nerolac Paints
05.2012 - 09.2015
Technical Support Representative
Teamlease
04.2011 - 03.2012
Intermediate -
M.V.N.R Jr College
07.2003 - 07.2005
SSLC -
Sri Raghavendra Vidya Sadan
06.2002 - 03.2003