Rob Badger
Indianapolis
Summary
Accomplished Key Account Executive with a proven track record in enterprise account strategy and consultative selling. Recognized for client relationship building and driving product adoption, while enhancing client retention through data-driven insights.
Overview
5
5
years of professional experience
Work History
Key Account Executive
Ceros
New York
05.2025 - 02.2026
- Owned strategic, enterprise, and key accounts, driving long-term growth and expansion within a $2.5 million book.
- Partnered cross-functionally with product and customer success to retain and upsell multiple six-figure clients in danger of churn.
- Coached Junior Account Executives on sales methodology and action-oriented growth.
Professional Sabbatical – Author & Story Strategis
Self
Indianapolis
08.2024 - 05.2025
- Took a structured sabbatical to pursue a long-term personal and professional development project.
- Completed advanced coursework in story structure, strategic framing, and audience engagement (StoryGrid methodology).
- Completed a full-length fiction novel, executing a multi-phase project from concept through revision.
Enterprise Account Executive
Gravity Sketch
07.2023 - 07.2024
- Managed a $3M pipeline, leveraging data-driven insights to identify and execute expansion opportunities.
- Exceeded 130% of the quota, including enterprise contracts with teams such as John Deere.
- Drove product adoption by training cross-functional teams, increasing customer retention by 40%.
- Conducted on-site engagements with clients, including Ford, Winnebago, and Clark’s.
Key Account Executive
InVision
New York
09.2021 - 06.2023
- Closed $1.4M in enterprise deals, delivering solutions to customers, including Salesforce and Exelon.
- Reduced churn by 90% through proactive account management and strategic customer success planning.
- Partnered closely with Sales Engineering to resolve technical challenges and drive feature adoption.
Founding GTM - Head of Sales
Cloverly
Atlanta
10.2020 - 09.2021
- Increased revenue by 500% through strategic partnerships and targeted account expansion initiatives.
- Created targeted campaigns and copy, resulting in 3x conversion rates.
- Designed and implemented scalable go-to-market strategies to support rapid growth.
Education
Bachelor of Arts - Professional Writing & Journalism
University of Massachusetts, Lowell
Lowell, MA05-2014
Skills
- Enterprise Account Strategy & Planning
- Consultative, Multi-Threaded Selling
- Enterprise SaaS & Technical Sales Acumen
- Business Development & Strategic Sales Execution
- Client Relationship Management & Retention
- Cross-Functional Collaboration & Enablement
- Product Adoption, Training & Customer Success
- Data-Driven Sales & Analytics
- Global & Complex Procurement Navigation
References
References available upon request.
Timeline
Key Account Executive
Ceros
05.2025 - 02.2026
Professional Sabbatical – Author & Story Strategis
Self
08.2024 - 05.2025
Enterprise Account Executive
Gravity Sketch
07.2023 - 07.2024
Key Account Executive
InVision
09.2021 - 06.2023
Founding GTM - Head of Sales
Cloverly
10.2020 - 09.2021
Bachelor of Arts - Professional Writing & Journalism
University of Massachusetts, Lowell