Rob Peoni
Indianapolis
Summary
Dynamic communications strategist with a proven track record across healthcare, arts, and nonprofits who excels in content strategy and executive communications. Spearheaded donor appeals generating more than $20 million annually, while enhancing brand visibility through compelling storytelling. Adept at managing marketing initiatives and fostering collaboration among diverse teams to drive impactful results.
Overview
12
12
years of professional experience
Work History
Sr. Philanthropic Communications Strategist
IU Health Foundation
Indianapolis
08.2023 - Current
- Senior writer and editor, responsible for all Foundation communications materials.
- Write and develop executive talking points for all IU Health events produced by the Foundation.
- Develop and produce stewardship materials for a principal-level giving portfolio that generates more than $20 million annually.
- Lead writer on all donor appeals.
- As the Foundation's chief writer, I serve as a bridge between the philanthropic work and IU Health's clinical leaders.
- Manage and maintain content for the Foundation's website and digital properties.
- Develops stories to position IU Health and Foundation leadership as leaders in their respective fields.
- Lead Foundation's public relations work.
Writer & Producer
Well Done Marketing
Indianapolis
02.2020 - 08.2023
- Consistently produced and delivered pitch decks to clients, in varying industries including nonprofits, healthcare, and electric cooperatives.
- Led the rebrand of a local hunger-relief nonprofit.
- Informed digital content strategy to support multi-channel marketing campaigns.
- I worked on a creative team to write and produce digital, print, video, terrestrial radio, and more.
- Led interviews for print and digital marketing materials.
- Proofread agency materials prior to delivering them to clients.
- I served as an editor for the creative team.
Marketing and Communications Manager
Second Helpings
Indianapolis
09.2016 - 02.2020
- Served as the internal project lead for a complete website overhaul.
- Grew the social media audience by 20% annually.
- Responsible for all content on the website, and other digital properties.
- Oversaw all direct mail: appeal letters, newsletters, donor stewardship, etc.
- Managed marketing efforts related to all fundraising events.
- Produced the run of show, and developed executive talking points for all fundraising events.
Events Manager
Joyful Heart African Cuisine
Indianapolis
01.2016 - 09.2016
- Headquarters manager at an Indianapolis-based, independent record label.
- Talent buyer, marketing, and sponsorship coordinator for a concert venue in Fountain Square.
- Curated the label's First Friday events.
Freelance Writer
self-employed
Indianapolis
09.2013 - 09.2016
- Content specialist and resident writer at Big Car Collaborative.
- Contributing writer at NUVO.
- Contributing writer at Sky Blue Window, an arts website managed and funded by Central Indiana Community Foundation.
- Intern and lead writer for Indiana music archive Musical Family Tree, working with a small team to produce a summer concert series in partnership with Indy Parks, and transitioned the archive into a nonprofit serving contemporary Indiana musicians.
- Wrote feature-length articles, interviews, and events marketing for a variety of digital outlets and arts organizations.
Education
Bachelor of Arts - Journalism
Indiana University, Bloomington
Bloomington, IN12-2008
Skills
- Content strategy
- Executive communications
- Editing
- Marketing strategy
- Event marketing and management
- Brand development and management
Timeline
Sr. Philanthropic Communications Strategist
IU Health Foundation
08.2023 - Current
Writer & Producer
Well Done Marketing
02.2020 - 08.2023
Marketing and Communications Manager
Second Helpings
09.2016 - 02.2020
Events Manager
Joyful Heart African Cuisine
01.2016 - 09.2016
Freelance Writer
self-employed
09.2013 - 09.2016
Bachelor of Arts - Journalism
Indiana University, Bloomington
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