A seasoned professional with 11 years of rich experience in working for green field projects across Strategy, Business Development, Partnerships & Alliances and having a demonstrated history of building businesses from scratch. My professional journey also involved working extensively with senior leadership in designing & delivering strategic initiatives, that impacted companies at large.
Overview
11
11
years of professional experience
Work History
Head of Business Development & New Initiatives
CarDekho Group (Girnar Software Pvt. Ltd.)
Gurugram, Haryana, India
03.2022 - Current
Company Solutions – Media Ads & Leads, Content Solutions, SaaS Solutions, Digital Solutions, Auto Services
Currently spearheading new initiatives to introduce high gross-margin solutions for existing GTM by developing new propositions as well as re-seller partnerships having FY26 revenue potential of 10 Cr. INR.
Leading special projects as part of CEO office, which includes driving functional excellence, sales process automation as well as facilitating strategic partnerships for website traffic improvement.
Carrying out business development as well as driving synergies across multiple business units, thereby enabling overall business achievement.
Orchestrated the top dealer program with sales team as part of strategic growth initiative to maximize revenue contribution of top 50 dealer groups in India. Built an intelligence around dealer data and executed a focused strategy for win-back accounts, week product penetration accounts and accounts with lower dealer share-of-wallet, leading to 20% increase in revenue contribution as well as 11% increase in counter penetration, while maintaining 100% target of counter retention.
Instituted SOV insight led sales pitch for dealers along with setting up the right process for campaign delivery as well as performance review cadence, which helped in enhancing dealer satisfaction and dealer retention.
Incubated new business vertical TractorsDekho.com (Online Tractor Marketplace) by driving end-to-end execution, starting from deep market research, putting together an excellent business case, supporting platform creation and kickstarting pilot project with India’s largest tractor OEM.
Evangelized a long term EV growth strategy which involved aligning cross-functional teams towards a unified vision and generated 6.5 Cr. INR from 18 new clients across 2W, 3W, 4W and CV segments in first year (3.2X of EV revenue base vs previous year). The revenue generated was also an outcome of building strong BD pipeline of 30+ prospective OEMs for sales team through top-down approach.
Developed executive-level consultative decks with comprehensive case studies and long term strategic plans to secure high-value integrated deals from OEMs. Cracked five such deals worth 4.45 Cr. INR, with highest annual deal value of 3.19 Cr. INR coming from a single EV OEM.
Beyond EVs, identified and evaluated new business opportunities for expanding into 4 new customer categories across auto sector (i.e. Ancillary players, Multi-brand service centers, Technology players and RSA companies) which led to additional revenue of 30 Lakhs INR during first year.
Entrusted by the founder to take additional responsibility of building partnerships for finance (Rupyy) and insurance (InsuranceDekho) verticals, with a proven track record of executing strategic partnerships and having strong industry connects.
Manager - Product Planning, EV Battery & Charger
Ola Electric Mobility
Bangalore, Karnataka, India
04.2020 - 02.2022
Company Products: Electric Vehicle, Li-ion Battery, Battery Management System, Charger, Charging Station, Swap Station
Defined the product vision, product strategy and product roadmap for multiple business functions within Ola Electric and juggled with multiple projects within the workstream at different stages of product development by closely working with cross-functional stakeholders across operations, product & tech, engineering and sales.
Formulated an innovative Ola Scooter Charging Solution Strategy post carrying out detailed study on charging solutions offered by competition across India, Europe and ASEAN countries as well as charging infra of global leading EV markets to understand the charging trend and therefore using it wisely for defining charger strategy for Ola.
Built a comprehensive database on battery and charger landscape which became possible via data collected through personal network, online research as well as interaction with several suppliers.
Engaged with key stakeholders to gather business requirements, understanding them and initiating product planning to meet those requirements. Major projects led & delivered: 1. Switch from swappable battery to fixed battery, 2. Switch from NMC to LFP Li-ion battery, 3. Launch of upgraded e2W portable charger.
Conducted a comprehensive study on emerging battery and charger technologies, identifying and proposing a breakthrough solution for accelerating Ola’s EV adoption globally.
Deputy Manager - Strategy & Business Development
Exicom Tele-Systems Limited (Part of HFCL Group)
Gurugram, Haryana. India
10.2018 - 03.2020
Company Products: Li-ion Battery, Battery Management System, Charger, Charging Station, Swap Station
Carried out key research on overall market size of electric vehicles vs company existing penetration in the market and accordingly curated a long-term strategy for sustainability of company’s new line of business:
Successfully touched base with 55 prospective customers in first two months, thereby creating huge awareness in the automotive market, about the company’s new line of business. Out of 55, secured business from 14 new customers including 9 key OEMs within one year of business development.
Successfully closed integration of company products with EVs of more than 15 key OEMs, thereby creating a business potential of approx. 194 Cr. for FY20-21.
Identified business opportunity of new product segment, got the product developed and got it validated by one of the top leading bus OEMs, thereby creating an additional business opportunity of 3 Cr. for FY20-21.
Assistant Manager-Marketing & Sales
Magneti Marelli UM Electronics (Previously Part of Fiat Chrysler Automobiles Group)
Gurugram, Haryana, India
12.2016 - 09.2018
Company Products: Instrument Cluster, Body Computer Module, E-Call, PCBA for Radio Frequency Key
Formulated a 5 years sales plan along with supporting the marketing head with business development and OEM pre-sales coordination:
Business development involved order acquisition by submitting techno-commercial proposal and ensuring conversion of RFQ to Sales Order, in case of export customers.
OEM pre-sales coordination involved managing OEMs as single point of contact for deliveries, payments, issue resolution and ECNs - Maruti Suzuki, Fiat, Suzuki 2W, Piaggio, Peugeot, Yamaha along with Global Tier 1 Customers.
Senior Officer-Marketing & Sales
Subros Limited (JV With Suzuki Motor Corp. & Denso Corp. Japan)
Noida, Uttar Pradesh, India
06.2014 - 11.2016
Company Products: Complete HVAC System including Evaporator, Condenser, Heater, Compressor, Hoses and Tubes.
Program implementation from RFQ to sales order as well as presales coordination for automotive customers. Customers handled: Maruti Suzuki, Tata Motors – Pantnagar & Jamshedpur, Denso Haryana & Denso Kirloskar.
Achieved yearly revenue target (Ach. 112%) for FY 15-16, with additional contribution of 1 Cr. INR coming from new clients.
Carried out marketing & sales risk assessment and prepared a mitigation plan for the same.
Analyzed gap in sales of lowest selling product & proposed a strategy to eliminate the same.
Supported company with eliminating the risk of missed deliveries in case of OEM regular supplies.
Designed and implemented Company’s first detailed Product Catalogue.
Successfully designed external for company’s aftermarket dealers.
Education
MBA - Marketing and Sales
Amity Business School (Amity University, Noida)
Noida, Uttar Pradesh, India
03-2014
B. TECH - Mechanical Engineering
The NorthCap University (Formerly ITM University, Gurugram)
Gurugram, Haryana, India
03-2012
XII - Higher Secondary Education
Delhi Public School (D.P.S)
Faridabad, Haryana, India
03-2008
X - Secondary Education
Delhi Public School (D.P.S)
Faridabad, Haryana, India
03-2006
Skills
Exceptional interpersonal and communication skills
Excellent customer handling and customer engagement skills
Excellent negotiation and persuasion skills
Excellent presentation skills
Strong business acumen and entrepreneurial mindset
Agile learner with strong analytical skills
Accomplishments
Accomplishments in current company:
Awarded with One Time Bonus of 2 Lakhs INR over and above variable bonus with promotion, for outstanding performance exceeding expectations in FY25.
Awarded with title of “Raise the Bar” for extraordinary performance in FY24.
Awarded with title of “Dashing Debut” for rigor, passion & pace shown in the first year of joining the company i.e. FY23.
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
French
Beginner (A1)
Timeline
Head of Business Development & New Initiatives
CarDekho Group (Girnar Software Pvt. Ltd.)
03.2022 - Current
Manager - Product Planning, EV Battery & Charger
Ola Electric Mobility
04.2020 - 02.2022
Deputy Manager - Strategy & Business Development
Exicom Tele-Systems Limited (Part of HFCL Group)
10.2018 - 03.2020
Assistant Manager-Marketing & Sales
Magneti Marelli UM Electronics (Previously Part of Fiat Chrysler Automobiles Group)
12.2016 - 09.2018
Senior Officer-Marketing & Sales
Subros Limited (JV With Suzuki Motor Corp. & Denso Corp. Japan)
06.2014 - 11.2016
MBA - Marketing and Sales
Amity Business School (Amity University, Noida)
B. TECH - Mechanical Engineering
The NorthCap University (Formerly ITM University, Gurugram)