- ATFARM (Feb 2022 - Present)
- Moved to Farmers with Large holdings in developed markets of Europe, Americas, Asia
- Leading the product development of Atfarm's Web platforms and mobile APP
• Responsible for the development, growth and success of digital solutions;
• Exploring market opportunities by identifying trends and end-user needs through user research;
• Connecting with the customer by adopting a customer-centric mindset and applying design-thinking tools;
• Defining product strategy by aligning strategic priorities to business objectives, creating and communicating a compelling vision, and managing long-term roadmaps;
• Enabling and supporting regional markets by guiding feature creation, managing and prioritizing backlogs;
• Ensuring product completeness on time through team collaboration and Agile SCRUM/SAFe methodologies to meet business goals;
• Mentoring and coaching Product Owners.
Product for Yara FarmCare, a digital companion for broad acre farmers in developing markets:
- Launched successfully in India in 2020; and in 2021 Kenya, Tanzania, Thailand
- Yara's first solution to successfully digitise the farmer-retailer connect relationship in Yara
- Addressed partnering commercial pilots with 2 of the largest banks in India to provide loans to our India users.
- Handheld the digital user journey for a farmer ahead of the crop season all the way to post-harvest with continuous feedback and implementation cycles while adding new crops to the farmer's crop portfolio
Tools: Balsamiq, JIRA, Confluence, Figma, Miro, Trello, MS office, Mural
Domain: Agriculture, Farming