Summary
Overview
Work History
Education
Skills
Software
Languages
Certification
Timeline
Hi, I’m

Robin Yadav

Gurgaon

Summary

Dynamic SEO & Content Strategist with a proven track record of driving organic growth and optimizing digital content for maximum visibility and engagement. Possessing 7+ years of experience in developing and executing data-driven SEO strategies across various industries, leveraging AI-powered SEO tools for competitor analysis, backlink analysis, and content strategy optimization. Adept at conducting comprehensive keyword research and utilizing AI-driven insights to inform strategic decisions. Skilled in optimizing on-page elements and leveraging content marketing tactics to boost search rankings and user engagement. Proficient in analyzing website performance metrics and effectively communicating complex AI concepts to stakeholders. Strong collaboration abilities, successfully partnering with cross-functional teams to achieve business objectives. Seeking to leverage expertise in AI, SEO, competitor analysis, backlinks, and content strategy to drive measurable results for clients or organizations.

Overview

8
years of professional experience
1
Certification

Work History

Publicis Sapient
Gurgaon

Senior Content Strategist
09.2020 - Current

Job overview

  • Organized daily team meetings, allocated responsibilities, and assigned tickets to individuals to ensure
    smooth project execution and task management.
  • Facilitated client calls across various verticals to gather project details and anticipate upcoming challenges,
    fostering strong client relationships and client management skills.
  • Effectively communicated with AI-driven tools to streamline project management processes, enhance
    communication efficiency, and optimize task allocation.
  • Leveraged expertise in AI-driven SEO strategies and tools to optimize project performance, improve search
    engine rankings, and enhance online visibility.
  • Demonstrated a track record of using AI-powered tools for competitor analysis, backlink analysis, and
    content strategy optimization, resulting in improved project outcomes.
  • Analyzed and interpreted AI-generated insights to refine project strategies, identify opportunities for
    improvement, and drive data-informed decision-making.
  • Collaborated with global marketing agencies to streamline SEO and content operations activities, ensuring
    alignment with project objectives and cross-functional collaboration.
  • Conducted regular Q&A sessions with clients to gain insights into future projects and develop effective
    execution strategies, demonstrating client engagement and project planning abilities.
  • Worked closely with development teams to implement technical SEO recommendations and ensure seamless
    integration of updates, showcasing technical expertise and collaboration skills.
  • Implemented strategies for optimizing on-page elements, including page titles and meta descriptions, to
    enhance click-through rates from search engine results pages (SERPs), demonstrating on-page optimization
    skills.
  • Maintained up-to-date knowledge of industry trends, search engine algorithm updates i.e SGE (Search
    Generative Experience), Voice Search, AI driven SEO tools, and best practices to drive optimal results,
    showcasing expertise in SEO trends and industry knowledge.
  • Continuously refined SEO tactics based on evolving industry landscape, contributing to successful project
    outcomes and adaptive strategy development.
  • Successfully delivered a brand new website for the client in 40 countries/languages, with ongoing project
    management responsibilities and international project experience.
  • Apart from parent project, got aligned with a few internal projects that required expertise in SEO & Content
    Management.
  • Mentored new team members to accelerate their learning of processes and CMS activities, fostering team
    growth and development, demonstrating leadership and mentorship abilities.

Magicpin
Gurgaon

SEO & CONTENT STRATEGIST
06.2019 - 08.2020

Job overview

  • Collaborated with content & tech team to investigate critical SEO-related issues and provided impactful solutions.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Handling Google Ads campaign for retargeting new products and partner accounts.
  • Overall strategy for building smart campaigns for online stores for local merchants.
  • Built, implemented and updated effective SEO strategies.
  • Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • A key person in maintaining the SEO of the domain with better content and deep research on keywords and local searches along with content promotion and collaboration.
  • Leading the web content in collaboration with front-end, back-end, content and the blog team.
  • Key role in maintaining the web product and keeping all the hygiene facts updated.
  • Day to Day monitoring of web content with all the technical attributes along with Google analytics and Google search console.
  • Brainstorming for ideas about smooth UX and maintaining a perfect UI.
  • Taking care of the web content that contains millions of merchants and their data sets.
  • Extreme keyword research and content ideas to keep the web content genuine.
  • Building local discovery on pan India level to enable local retailers use the power of online marketing and sell at a good pace.

Peopleperhour
Gurgaon

SEO Writer
01.2017 - 01.2020

Job overview

  • Created SEO content strategy for iSkysoft data recovery.
  • Built a shopify store from scratch with product title, description, SEO and online marketing for an Israel based client.
  • Worked on multiple projects including blockchain, travel, amazon products.
  • CONTENT STRATEGY CREATED FOR FOLLOWING NICHES.
  • How to guides.
  • Software guides.
  • IT articles, Sprituality.
  • Shopify stores.
  • Android & iOS guides.
  • Product title & descriptions.

Convergys India Pvt. Ltd
Gurgaon

Technical Associate
12.2015 - 11.2016

Job overview

  • Worked for AT&T group to increase sales and online marketing or their products.
  • Was among the limited and top people who could configure Directv installation from a system.
  • Achieved daily target of troubleshooting bugs and $200 in sales.
  • Learned about the power of online marketing and left this job to pursue what I am doing today.
  • Self-taught person who learned to make peace with Google and it's algorithms to help businesses.

Education

Sunrise University
Alwar, Rajasthan

Bachelor of Science from Physics, English

Digital Vidya
Delhi

Digital Marketing Master Course from Digital Marketing
04-2019

Skills

  • Communication With AI Powered SEO Tools
  • Expert in Implementing AI Driven SEO Strategies
  • Analyze and Interpret AI Generated Insights
  • Competitor Analysis
  • SEO Strategies & Audits
  • Google Analytics & Mind Mapping Chart
  • Search Engine Optimization
  • Email Marketing & Funnel Automation
  • Keyword Research & User Persona
  • Technical SEO Audit & Recommendations

Software

Ahrefs

Similarweb

Mix Panel

Google Adwords

Google Search Console

Uber Suggest

MOZ

Answer the public

Languages

  • English

  • Hindi

Certification

  • Digital Marketing Masters Certification

  • Content Marketing with LinkedIn

  • Google Analytics Power User

  • Google Ads Display Certification

  • Content Marketing with SEMrush Academy

  • Campaign Manager Brand Controls

Timeline

Senior Content Strategist

Publicis Sapient
09.2020 - Current

SEO & CONTENT STRATEGIST

Magicpin
06.2019 - 08.2020

SEO Writer

Peopleperhour
01.2017 - 01.2020

Technical Associate

Convergys India Pvt. Ltd
12.2015 - 11.2016

Sunrise University

Bachelor of Science from Physics, English

Digital Vidya

Digital Marketing Master Course from Digital Marketing

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Robin Yadav