Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Robinsingh Tharmalingam

Bengaluru

Summary

High performing Data Science professional with more than 2 years of expertise with analytics, business intelligence, data science, and statistical modelling. Ability to help the firm by providing important insights from strategy to implementation of quantitative and qualitative research.

A passionate, hard working, ethical and inquisitive person striving towards technical

Strong data analytics abilities to handle complex business problems utilizing predictive modelling, data processing, and forecasting methods.

Highly developed analytical abilities, including the ability to transform information from data into business terms and implications.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Data Analyst

LatentView Analytics
08.2021 - Current

Role : Developed Market Mix models and sales forecasting solutions, alongside interactive dashboards, for a prominent Big 4 tech client, enabling strategic decision-making and performance evaluation.


  • Spearheaded MMM project to analyze the impact of marketing inputs on sales and signups, developing a scalable framework applicable globally.
  • Enabled preplanning of DR/BR actions by providing calculated ROI contributions in various segments, facilitating strategic decision-making.
  • Contributed to sales forecasting, EDA, and feature engineering, supporting supply and demand planning for new product initiatives.
  • Developed and implemented Market Mix Modeling framework using BSTS, identifying the most effective marketing levers.
  • Utilized historical sales and marketing data to train models and validate performance using holdout data.
  • Provided actionable recommendations to improve sales effectiveness based on model insights.

Education

Bachelor of Engineering (8.5 CGPA) - Electronics And Communications Engineering

Sri Krishna College of Engineering And Technology
Coimbatore, India
05.2021

Higher Secondary School (90%) - Bio-Science

Infant Jesus School
Devakottai, India
2017

Skills

  • SQL
  • Python Programming
  • Statistical Analysis
  • Machine Learning
  • Excel Functions
  • Data Cleaning
  • Predictive modeling
  • Tableau

Certification

  • Analytics Boot camp Program- Certification from Great Learning
  • SQL & Data Visualization : The complete bootcamp - Certified (Udemy)
  • Python for Machine Learning & Data Science Masterclass (Udemy)
  • Statistics for Business Analytics and Data Science A-Z™ (Udemy)
  • Tableau A-Z: Hands-On Tableau Training for Data Science

Timeline

Data Analyst

LatentView Analytics
08.2021 - Current

Bachelor of Engineering (8.5 CGPA) - Electronics And Communications Engineering

Sri Krishna College of Engineering And Technology

Higher Secondary School (90%) - Bio-Science

Infant Jesus School

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Robinsingh Tharmalingam