Rocky James
Head Marketing
Mumbai
Summary
Marketing professional with over 2 decades of experience in data-driven, multichannel strategies that deliver measurable results. Expert in leveraging Marketing Cloud to optimize customer retention, enhance engagement, and drive revenue growth. Proven leader in building and mentoring high-performing teams and fostering cross-functional collaboration to execute impactful campaigns. Passionate about creating seamless customer journeys and unlocking value at every lifecycle stage.
Overview
24
24
years of professional experience
2
2
years of post-secondary education
Work History
Assistant Vice-President
Firstsource Solutions Pvt LTD
Remote
03.2024 - Current
- Implement demand generation best practices across the customer life cycle.
- Planned paid media strategy for organization-wide campaigns.
- Evaluate the latest marketing technology (Martech) platforms.
- Owned the end-to-end campaign delivery process, from collaborating with Product Marketing Managers to executing campaigns across multiple channels.
- Implemented a test-and-learn approach to marketing lifecycle, leveraging data on customer value, product engagement, and lifecycle stages to form strategy.
- Collaborated with the Data team on measurement, experimentation, and campaign performance analysis.
- Corporate website management, including architecture, feature development, and content management; organization- and BU-level content strategy based on content gap analysis, market trends, SEO trends, proposition maturity, and channel strategy.
- End-to-end ownership of business-centric social media content and organic campaigns.
- Multichannel campaigns,
- Review digital campaigns to ensure messaging consistency and adherence to brand guidelines.
- Work closely with sales to improve engagement and leads from focus accounts.
- Run an integrated multi-channel strategy for effective ABM. Key initiatives include round tables, remarketing, webinars, and lead nurturing through a marketing automation platform.
- Create powerful customer testimonials after understanding client challenges, the nature of services provided, and engagement successes.
- Responsible for influencing CXO visits every year by presenting the right mix of content and experiential technology during customer visits in the corporate Customer Experience Center (CEC).
- Established a high-performance culture within the team by setting clear expectations and providing regular feedback on individual performance contributions.
- Increased efficiency by streamlining processes and implementing new software tools for the team.
- Led cross-functional teams to deliver successful projects on time and within budget, enhancing company reputation in the industry.
- Enhanced communication between departments by developing effective reporting structures and information-sharing platforms.
- Managed risk effectively by implementing robust compliance procedures and conducting regular audits of internal controls.
- Attended weekly meetings and special sessions of Leadership and Executive Leadership Teams and contributed to major administrative initiatives, policies and decisions.
- Collaborated closely with executive leadership to align department goals with overall company objectives, resulting in stronger organizational cohesion.
- Implemented data-driven decision-making processes, leading to more informed strategic choices and improved overall performance metrics.
Director Marketing
Cornerstone OnDemand
Remote
01.2022 - 06.2023
- Developing product positioning and messaging for transaction banking and lending analytics solutions.
- Planning the launch of new products and releases.
- Developing the go-to-market strategies and managing the marketing programs that drive demand for the products.
- Creating thought leadership content around relevant industry trends and focus areas.
- Co-relating the content created to the product roadmap.
- Ensuring effective distribution of the content created.
- Account-Based Marketing to support sales on specific deals through collaterals in the form of sales presentations, whitepapers, or research reports.
- Content driven around trends in the market to showcase thought leadership, or around prospect needs to showcase product fitment.
- Executing marketing activities for our offerings includes digital campaigns for demand generation and the creation of collaterals for sales enablement.
General Manager Marketing
WNS Global Services
Mumbai
09.2018 - 11.2021
- Owned the end-to-end campaign delivery process, from collaborating with Product Marketing Managers to executing campaigns across multiple channels.
- Implemented a test-and-learn approach to lifecycle marketing, leveraging data on customer value, product engagement, and lifecycle stages to inform strategy.
- Defined and analyzed customer segments, delivering targeted, timely messages that enhanced user activation and retention.
- Collaborated with the Data team on measurement, experimentation, and campaign performance analysis.
- Partnered with the Product team to improve the customer experience, including onboarding journeys, personalization, and dynamic communications.
- Supported Estée Lauder CRM initiatives, contributing to lifecycle marketing and cross-functional campaigns to drive customer engagement and growth.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Formulated policies and procedures to streamline operations.
- Developed and implemented strategies to increase sales and profitability.
Sr. Project Leader Marketing
Hexaware Technologies
Mumbai
10.2010 - 06.2016
- Execute and manage data-driven paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other performance marketing networks to drive targeted traffic and generate high-quality leads.
- Conduct A/B testing, landing page improvements, and user journey analysis to maximize conversions and ensure every digital touchpoint drives results.
- Monitor and analyze campaign performance using Google Analytics, Google Ads, and other marketing platforms, translating data into actionable insights and strategic recommendations.
- Manage client budgets effectively, focusing on improving key performance indicators (KPIs) such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and customer Lifetime Value (LTV).
- Develop integrated performance marketing strategies across various channels, ensuring a seamless and consistent experience for the audience while driving business objectives.
- Work closely with creative, content, and product teams to ensure all marketing initiatives are aligned with business goals and optimized for the best performance.
- Enhanced project efficiency by streamlining processes and implementing innovative solutions.
- Developed and maintained strong relationships with clients, leading to increased customer satisfaction.
- Increased overall project success rates through diligent monitoring and effective risk management strategies.
- Championed change initiatives within the organization, promoting a culture of innovation and adaptability.
- Managed budgets prudently, achieving cost reductions without compromising on quality or delivery timelines.
- Delivered high-quality results consistently by adhering to industry best practices and established standards.
- Drove employee engagement through regular feedback sessions, recognition programs, and career development opportunities.
- Formulated strategic plans aligned with organizational goals, ensuring long-term success for projects under my leadership.
- Optimized resource allocation for improved project outcomes and cost savings.
- Implemented robust communication plans for seamless collaboration among team members and stakeholders.
- Spearheaded quality assurance efforts, resulting in fewer defects and higher levels of client satisfaction.
- Established successful partnerships with external organizations to drive mutually beneficial collaboration on large-scale projects.
- Streamlined reporting processes to provide more accurate insights into project progress for senior management review.
- Mentored junior project managers, fostering professional growth, and enhancing the team''s capabilities.
Sr Team Leader
Tech Mahindra
Mumbai
08.2006 - 09.2009
- Execute and manage data-driven paid campaigns across platforms & marketing networks to drive targeted traffic, and generate high-quality leads.
- Conduct A/B testing, landing page improvements, and user journey analysis to maximize conversions, and ensure every digital touchpoint drives results.
- Monitor and analyze campaign performance using Google Analytics, Google Ads, and other marketing platforms, translating data into actionable insights and strategic recommendations.
- Manage client budgets effectively, focusing on improving key performance indicators (KPIs), such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and customer Lifetime Value (LTV).
- Develop integrated performance marketing strategies across various channels, ensuring a seamless and consistent experience for the audience, while driving business objectives.
- Work closely with the creative, content, and product teams to ensure all marketing initiatives are aligned with business goals and optimized for the best performance.
- Conducted team member meetings and updated members on best practices and continuing expectations.
- Enhanced team productivity by implementing efficient workflow processes and optimizing resource allocation.
- Discovered training needs and provided coaching.
- Set clear team goals and delegated tasks and set deadlines.
- Championed a culture of continuous learning, fostering an environment conducive to professional growth and development.
- Built a cohesive team culture by recognizing individual achievements while emphasizing collective success as the ultimate goal.
- Oversaw the successful execution of multiple projects by effectively managing risks and addressing potential issues proactively.
- Reduced operational costs through effective budget management and cost control measures.
- Developed comprehensive training programs to equip team members with the necessary skills for success in their roles.
- Introduced innovative technologies and tools to modernize workflows, increasing overall efficiency levels across the organization.
- Mentored junior team members, providing guidance and support to enhance their career progression.
- Fostered strong relationships with key stakeholders through regular updates, maintaining transparency on project status at all times.
- Produced weekly, daily and monthly activity reports and forecasts.
- Managed high-performing teams to deliver exceptional results on time and within budget constraints.
Team Leader
Sitel India (Foundever)
08.2001 - 07.2006
- 30-60-90 day plans to deliver award winning projects
- Leads a team of bright and confident marketers.
Education
BBA - Accounts
William Carey University
Mumbai 04.2001 - 01.2001
MBA - Marketing
DPU Dy Patil
Remote 04.2001 - 01.2004
Skills
Product marketing strategy
Digital Marketing
Account-based marketing
Events
Reporting & KPI's
Branding Management
Vendor performance oversight
Budget Allocation
Cross-functional team leadership
Business strategy creation
Financial analysis and planning
Product and Messaging positioning
Email Marketing
Content Development
GTM Strategies
Webinars
Professional Development
Six Sigma – Black belt, Kaizen – Quality management, PMP - Project Management Professional, QMS - Quality Management System, Google Advanced Data Analytics Professional Certificate, Google Business Intelligence Professional Certificate, Google Cybersecurity Professional Certificate, Google Data Analytics Professional Certificate, Google Digital Marketing & E-commerce Professional Certificate, Braze, SFMC, DNB, Hoovers, Lusha, Outreach, Demandbase, Madison Logic, Terminus, AppNexus, Twitter ads, Grin, Onetrust cookie consent, Optanon, Ceros, Privy, Blitzen, Chatbox, Vimeo, Linkedin insight tag, Useproof, Celtra, Appnexus, double click, Adform, Flash talking, Media lets Servo, Sizmek, Bing ads, Conversant, Google adsense, Google Ads, Linkedin Ads, Naingans, Twitter Ads, Tidal Labs, Domo, Google data studio, Microsoft Server Sql Business Intelligence, Microsoft SQL server reporting, Power BI, Qlikview, Tableau, Cookie Control, Path Factory, Amazon Business, App exchange, Magento, Shopify, Mail Chimp, yes Mail, Litmus, 250ok, censhare, Adobe, appflyer, google analytics 360, 4cite, adobe campaign, adobe experience cloud, Alterian, braze, hub spot, IBM campaign, marketo, Eloqua, Oracle marketing cloud, retargeting, SFDC marketing automation, SFDC pardot, Botify, Oncrawl, deep crawl, tweet deck, tweet button
Timeline
Assistant Vice-President
Firstsource Solutions Pvt LTD
03.2024 - Current
Director Marketing
Cornerstone OnDemand
01.2022 - 06.2023
General Manager Marketing
WNS Global Services
09.2018 - 11.2021
Sr. Project Leader Marketing
Hexaware Technologies
10.2010 - 06.2016
Sr Team Leader
Tech Mahindra
08.2006 - 09.2009
Team Leader
Sitel India (Foundever)
08.2001 - 07.2006
BBA - Accounts
William Carey University
04.2001 - 01.2001
MBA - Marketing
DPU Dy Patil
04.2001 - 01.2004