Rocky Kumar
New Delhi,DL
Summary
Working as adobe analytics consultant(implementation) for 6years worked with various clients like telecom, banking, ecommerce and consulting companies.
Overview
6
6
years of professional experience
Work History
Senior Consultant
Ayasya Digital Solutions
11.2023 - 01.2024
- Responsible for working closely with the stakeholders and gathering requirements for the projects.
- Managing tasks with external agencies and internal web teams Responsible for creating Workspace/Report builder dashboards and providing insights to the clients.
- Analyzing data of Adobe target activities like A/B testing and Experience Targeting.
- Evaluate objectives and business goals from multiple business teams and develop tracking/tagging strategies for measuring online metrics.
- Analyzing Key Business Requirements (KBRs) and Key Performance Indicators (KPIs).
- Preparing BRD and Technical specification documents. Setting up Report Suite and configuring Adobe DTM(Legacy)/Adobe Launch (Web and App).
- Marketing Channel Setup, and Cross-Channel Attribution Server Hit Optimization to reduce and optimize server hits Video Tracking Implementation.
- Identify KPIs of Chatbot and end to end implementation of it.
- Setting up of Server-Side Integrations to minimize data loss.
Senior Analytics Developer
Shyftlabs
08.2023 - 10.2023
- Responsible for working closely with the stakeholders and gathering requirements for the projects.
- Managing tasks with external agencies and internal web teams Responsible for creating Workspace/Report builder dashboards and providing insights to the clients.
- Analyzing data of Adobe target activities like A/B testing and Experience Targeting.
- Evaluate objectives and business goals from multiple business teams and develop tracking/tagging strategies for measuring online metrics.
- Analyzing Key Business Requirements (KBRs) and Key Performance Indicators (KPIs).
- Preparing BRD and Technical specification documents. Setting up Report Suite and configuring Adobe DTM(Legacy)/Adobe Launch (Web and App).
- Marketing Channel Setup, and Cross-Channel Attribution Server Hit Optimization to reduce and optimize server hits Video Tracking Implementation.
- Identify KPIs of Chatbot and end to end implementation of it.
- Setting up of Server-Side Integrations to minimize data loss.
Consultant
Digital Web Analytics And Optimization
12.2017 - 07.2023
- Responsible for working closely with the stakeholders and gathering requirements for the projects.
- Managing tasks with external agencies and internal web teams Responsible for creating Workspace/Report builder dashboards and providing insights to the clients.
- Analyzing data of Adobe target activities like A/B testing and Experience Targeting.
- Evaluate objectives and business goals from multiple business teams and develop tracking/tagging strategies for measuring online metrics.
- Analyzing Key Business Requirements (KBRs) and Key Performance Indicators (KPIs).
- Preparing BRD and Technical specification documents. Setting up Report Suite and configuring Adobe DTM(Legacy)/Adobe Launch (Web and App).
- Marketing Channel Setup, and Cross-Channel Attribution Server Hit Optimization to reduce and optimize server hits Video Tracking Implementation.
- Identify KPIs of Chatbot and end to end implementation of it.
- Setting up of Server-Side Integrations to minimize data loss.
Education
Bachelor of Commerce - Commerce
University of Delhi
Delhi12.2020
Skills
JS & Jquery
Adobe Analytics
Adobe Launch
GTM
Tealium
Languages
Hindi
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Senior Consultant
Ayasya Digital Solutions
11.2023 - 01.2024
Senior Analytics Developer
Shyftlabs
08.2023 - 10.2023
Consultant
Digital Web Analytics And Optimization
12.2017 - 07.2023
Bachelor of Commerce - Commerce
University of Delhi
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