Rohan Aier

1. Google Analytics

• Thorough audit of Google Analytics Account, which involves audit of more than 30+ parameters and also creating respective Audit report
• Configuring GA properties following best practices which also involves configuring Ecommerce setup, Custom Channel grouping, Custom Dimensions and Metrics, Filters, Goals, etc.
• Configuration of GA also involves Referral Exclusion, Product Linking, Segment creation, Custom Tables
• Creating Custom Report for performing analysis of data collected in Google Analytics
• Creating Data layer specification document for custom events or enhanced ecommerce events for both GA and GA4

2. Google Analytics 4

• Migration from GA3 to GA4, which involves GA4 property creation, configuring property and data stream.
• Configuring GA4 property also involves Data Settings, Enabling Google Signals, Creating Custom Dimensions and Metrics, Product Linking, etc.
• Creating Custom Reports for analysis and validation purpose
• Creating and Migrating Enhanced ecommerce and custom events

3. Google Tag Manager

• Implemented GA and GA4 tags for ecommerce and custom events
• Implemented third party pixels such as Facebook, TikTok, Floodlight counter and sales, etc.
• Configuring Custom Template to Generate session Cookie, Read GA Cookie, etc.
• Performing thorough GTM Audit and creating respective Audit document

4. Looker Studio

• Creating dashboard for GA4 migration validation
• Used Custom Big Query as Data source for creating dashboard as per client requirements

5. Other Roles & Responsibilities

• Conducting technical rounds of Interviews for Digital Analytics with respect to Google Analytics, Google Tag Manager, Looker Studio
• Conducting Trainings related to Google Analytics, Google Analytics 4, Google Tag Manager
• Creating estimation for implementation of GA4 from scratch, migration of GA3 to GA4 for other projects
• Mentoring Juniors and helping them to understand GA, GTM, Looker Studio

1. Google Analytics and Google Tag Manager

• Auditing Google Analytics and Google Tag Manager account and identified gaps (if any) and recommended changes that can be performed
• Analyzed client's website to understand current set up and find parameters that can make tags fire Establishing processes with client's IT/Web Development teams for deployment of Tags and Implementation of 3rd party tags in respective containers
• Consulting to clients who manage their own GTM Container on finding best way to deploy tag on-site
• Attending relevant kick off meetings (for example : Data layer Deployment, Site Changes, etc.) to talk through proposal and make recommendations·

2. Google Analytics 4

• Performed detailed research on GA4 and studied Pros and Cons of GA4 and documented same
• Implemented and migrated website using GA4(Implementation includes eCommerce tracking, custom parameters, etc.)

1. Google Tag Manager

• Worked on project to track website using Google Tag Manager and Google Analytics for reporting and analysis.
• Investigated and resolved issues to enhance data capturing methodology to generate precise insights.
• Handled calls to address client concerns and providing solutions to meet business needs and identify improvement opportunities.
• Reviewed performance benchmarks and established metrics for future tracking

2. Adobe Target

• Developed campaigns, led design, and tracked results using Adobe Target (A4T)
• Executed and monitored performance of campaigns. and collected performance data on each promotion to better plan future events.
• Presented business leaders with test ideas to drive personalized experience for users on desktop as well as mobile.