Rohan Arya
Gurgaon
Summary
Accomplished Google Ads Manager with expertise in campaign development and performance analysis. Proven ability to optimize ad spend and enhance brand visibility through strategic keyword research and data-driven decisions.
Overview
2
2
years of professional experience
Work History
Google Ads Manager
WNS
Gurgaon
02.2025 - Current
- Managed Google Ads campaigns to enhance visibility and drive targeted traffic.
- Conducted keyword research to identify relevant search terms for effective ad targeting.
- Monitored daily budgets and adjusted bids to optimize ad spend efficiency.
- Worked closely with clients throughout the entire lifecycle of their Google Ads campaigns from onboarding to launch and post-launch optimizations and management.
- Identified areas of opportunity in client accounts through analysis of account metrics such as CTR, CPC, CPA.
- Implemented various tactics such as dynamic search ads and remarketing lists for search ads.
Marketing Associate
JW Marriott
Mussoorie
02.2024 - 02.2025
- Developed engaging marketing content for promotional campaigns at luxury hotel events.
- Supported the creation of promotional materials for various offerings and services.
- Managed relationships with external vendors for advertising and promotional services.
- Created product promotion plans and marketing initiatives to increase brand awareness.
- Collaborated with cross-functional teams on branding initiatives.
SEO Intern
Make My Trip
Gurgaon
09.2023 - 12.2023
- Conducted keyword research to enhance website visibility and rankings.
- Implemented on-page SEO techniques to increase organic search performance.
- Supported link-building efforts through outreach and content promotion initiatives.
- Monitored competitors' SEO activities to inform strategy adjustments.
- Prepared regular reports on SEO metrics to track progress and insights.
- Analyzed competitor websites to identify areas of improvement for increased visibility in search engine results.
Education
MBA - Marketing
Meerut Institute of Engineering And Technology
MeerutSkills
- Google Ads management
- SEO techniques
- Social media marketing
- Data analysis
- Campaign development
- Performance analysis
- Display advertising
- Quality score improvement
- Demographic targeting
- Conversion tracking
- Remarketing strategies
Timeline
Google Ads Manager
WNS
02.2025 - Current
Marketing Associate
JW Marriott
02.2024 - 02.2025
SEO Intern
Make My Trip
09.2023 - 12.2023
MBA - Marketing
Meerut Institute of Engineering And Technology