Semrush
Rohan Arya
Marketing Associate
Mussoorie,Uttarakhand
Summary
Motivated and results-driven professional specializing in digital marketing, social media strategy, and brand development. With a strong foundation in search engine algorithms and expertise in keyword research, SEO optimization, and AI-powered content creation, I have consistently driven measurable results in increasing website traffic, enhancing organic visibility, and boosting audience engagement. My skill set includes proficiency in advanced digital tools, product marketing, and content marketing strategies tailored for the hospitality and travel industries.
Currently serving as a Marketing Associate at JW Marriott Mussoorie, I oversee social media management for Instagram and LinkedIn, achieving a 15-25% increase in impressions and click-through rates through AI-driven SEO content. I manage OTA content and guest reviews on platforms like Booking.com and Make My Trip, ensuring enhanced brand visibility and alignment with luxury hospitality standards. As a Marketing Associate, I led creative collaborations with agencies, delivering impactful campaigns and promotional materials.
During my tenure as an SEO Intern at Make My Trip, I played a pivotal role in the "Keyword Universe for WheretoGO category pages" project. I implemented SEO-optimized keywords that significantly increased organic traffic and improved search rankings, contributing to the brand's digital growth and visibility in the competitive travel industry.
My professional journey began with an internship at Umaid Bhawan Palace by Taj, where I gained cross-functional experience in front office, housekeeping, food & beverage, and sales & marketing departments. My contributions earned an "Excellent" rating and provided a deep understanding of luxury hospitality operations.
With expertise in digital marketing strategy, AI content tools (Claude, Jasper, Chat GPT), social media management, OTA optimization, and guest relations, I am dedicated to delivering innovative marketing campaigns and exceptional brand experiences in the hospitality and travel sectors.
Overview
1
1
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Junior Marketing Associate
JW Marriott
02.2024 - Current
- Evaluated analytics tools recommendations for potential improvements in tracking marketing KPIs.
- Optimized landing pages for better user experience and increased conversion rates.
- Developed targeted advertising plans, maximizing reach within specific audience segments.
- Maintained a thorough understanding of industry trends and competitor activity to inform marketing strategy adjustments as needed.
Intern
Make My Trip
10.2023 - 01.2024
- Assisted with developing marketing strategies
- Gained valuable knowledge in MS Excel
- Conducted market research and analysis
- Proficient in Keyword research using Semrush
- Collaborated with team members on project tasks
- Attended team meetings and contributed ideas
Intern
Umaid Bhawan Palace by Taj
12.2016 - 03.2017
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Analyzed problems and worked with teams to develop solutions.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
- Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
Education
Master of Business Administration - Marketing
MIET Colege
01.2022 - 1 2024
Skills
Keyword Research
Software
Canva
ChatGpt
Certification
Advanced SEO & Digital Marketing – HubSpot
Timeline
Junior Marketing Associate
JW Marriott
02.2024 - Current
Intern
Make My Trip
10.2023 - 01.2024
Advanced SEO & Digital Marketing – HubSpot
06-2023
Fundamentals of Digital Marketing – Google Digital Garage
06-2023
Ultimate SEO Training – Udemy
06-2023
Master of Business Administration - Marketing
MIET Colege
01.2022 - 1 2024
Intern
Umaid Bhawan Palace by Taj
12.2016 - 03.2017
Similar Profiles
Ouafa ElofirOuafa Elofir
Marketing Coordinator at Marriott Vacations Worldwide - JW Marriott & CrystalMarketing Coordinator at Marriott Vacations Worldwide - JW Marriott & Crystal
Simon GuertinSimon Guertin
Senior Sales Manager at Austin Marriott Downtown & JW Marriott AustinSenior Sales Manager at Austin Marriott Downtown & JW Marriott Austin
Chandan SharmaChandan Sharma
Director of Sales at JW Marriott, Marriott InternationalDirector of Sales at JW Marriott, Marriott International
Tyondre EmanuelTyondre Emanuel
Executive Sous Chef – Dean’s Italian Steakhouse at JW Marriott AustinExecutive Sous Chef – Dean’s Italian Steakhouse at JW Marriott Austin
Monish JohnMonish John
Physical Education Teacher at Woodstock SchoolPhysical Education Teacher at Woodstock School