Rohan Bhatia
AVP- Sales & Marketing
Mumbai
Summary
17+ years of Experience in Business development, Marketing, Sales, Operations and Customer Experience. Six Sigma Green Belt certification completed and thorough on process excellence and re-engineering.
Overview
18
18
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
AVP- Sales & Marketing
Credit Fair Pvt Ltd
Mumbai
08.2021 - Current
- Defining the Market penetration plans, Marketing Strategy (Digital and Offline), Customer Journey on various platforms (offline and E-Commerce) for Growth of Existing and New products based on consumer research and buying patterns
- New Customer Acquisition strategy, existing customer Retention Strategies and Product Promotions PAN India for generating revenue
- Identifying new Channel and Business Partners for Product Expansion
- Managing the Profit and Loss for New Business Development
- Established and cultivated strong business relationships with new and existing Merchant partners
- Presently heading the education, healthcare, solar and Green energy and Homedecor Financing to achieve systematic sales growth and increase the AUM
- Managing operations and digitizing operational processes for Merchants and customers to improve operational cost efficiency
- Handling Media Planning and Buying along with the Marketing Agency as per the designated budget for product Growth
- Handling Marketing Communication and Branding Strategy for all Product Lines
- Responsible for improving the Customer experience on the customer and Merchant app for a seamless journey
- Responsible for organizational decision making & strategic direction in Sales and Marketing
- Handling PAN India Marketing and Sales Team guiding and mentoring them on Sales, its processes, Key relationships and Merchant Handling
- Responsible for all customer facing activities in Southeast Asia.
AVP- Sales & Marketing
AEON Credit Service India Pvt. Ltd
Mumbai
03.2018 - 07.2021
- Marketing and Business Development, for Marketing and Business development (responsible for P&L)
- Design and develop annual business plan and policy for marketing and business development to ensure profitability
- Develop Marketing strategies and prepare Market penetration plans (go to Market) for product growth, targeting the right audiences (Customer Segmentation), brand awareness to ensure the P&L is achieved
- Start new product business lines for company’s portfolio expansion and business growth
- Heading the business expansion committee for PAN India penetration
- Prepare and focus on achieving the mid-term goals of marketing department and Business Development
- Responsible for strategic business tie-ups and alliances for business growth of different product lines
- Managing key partners, OEM, Dealers and Distributors and Clients post new product launches as per the market penetration and growth plans
- 360-degree marketing of products online (SEO and SMM Management, Lead Generation, ASO and Columbia ads campaigns) and offline platforms (ATL Campaigns, Radio and TV campaigns, BTL campaigns) with top notch agencies within calculated budgets for business growth
- Digitizing all process for cost reduction and working on improving the customer journey by constantly improving the customer experience at all consumer touch points
- Focus on increasing repeat sales via customer retention programs to improve the customer experience with innovations like loyalty and point program benefits, third party Tie-ups for Cross sell and up selling on the App to generate revenue
- Handling a team of over 20 people (8 direct reportees) PAN India in the marketing and over 100 business development people to ensure all zones marketing and Sales strategies are met as per plan and the correct customer segment is targeted to avoid frauds and have a good customer portfolio
- Devising the marketing promotions PAN India with joint activities with Merchants or OEM Partners to promote the product
- Product scheme designing (cash back offers, Vouchers, Contests etc) of different product based on the market penetration strategy for product growth
- Designing Brand and Product strategies to help Sales achieve targets set for various LoB’s and maintain sustainability in the market
- Responsible for Media Planning and Media Buying and designing the advertising campaigns across various platforms like radio, television, print media and social media along with top advertising agencies.
AGM- Marketing & Business Development
Shangrila Corp. Services India Pvt. Ltd.
Mumbai
03.2017 - 03.2018
- Marketing & Business Development, Was responsible for the P & L of the Marketing and Business Development department
- Was responsible for marketing and sales strategies and process implementation across PAN India
- Conceptualized effective sales and marketing strategy encompassing all elements from lead generation, brand management, campaign execution -planning to closure, for all PAN India offices in an integrated manner
- Mapped the potential market segments in line with the organizational competencies and conceptualized, planned and executed the go to market strategies in consultation with my counter parts
- Lead the Marketing and Sales operation PAN India to ensure that the field force is fully equipped with all client handling tools to provide best client servicing experience and key account management duties
- Conceptualized, planned, coordinated and implemented all digital campaigns and ATL and BTL activities as per the marketing calendar
- Responsible for media planning and media buying and coordinated with the media and creative agencies for all advertising and MARCOM activities
- Brand custodian of the product to ensure that the brand value is maintained and enhanced at regular intervals
- Brand Positioning of products at the dealer and distributor level to ensure maximum consumer reach by doing brand analytics with the help of sales force CRM
- Explored potential business avenues to penetrate to new account to increase the customer base
- Met with CXO level people to discuss potential tie ups and mergers to increase the company footprint
- Lead the commercialization and revenue generation for the existing product and the new products
- Effectively monitored the Sales strategy at a PAN India level to ensure that the team meets the primary and secondary targets on a quarterly basis
- Conducted periodical reviews of the business development and marketing teams and coached/ trained them on client handling to ensure maximum customer satisfaction
- Was responsible for corporate tie ups, workshops, sponsorships, strategic partnership, seminars and events for promotion and growth of business
- Was responsible for content marketing through marketing collateral that includes press releases, white papers, case studies etc
- And other non-technical collateral like corporate brochures, advertisements etc
- Handled new product launches at various point of sale outlets
- Handled28 people PAN India for the marketing activities and defined their KRA’s and targets
- Was responsible for the expansion of the product portfolio and worked on various marketing and sales reports and presentations for the senior management to provide them with a bird’s eye view of the business.
AGM- Customer Experience
Videocon D2h Limited
Mumbai
08.2008 - 12.2016
- Experience team and managed the departmental P & L
- Worked on budgeting, man power planning, Customer acquisition growth and market expansion strategy
- Handled a target of 400 Crores worth of retention recharge revenue along with a Sales target of 50000 new customer acquisition per month for revenue generation
- Designing of strategies and product offers for all product lines for the outbound/inbound contact centers, online sales offers and direct sales offers for the channel partners
- Handled all customer communication teams from the social media, SEO and SEM Managers, Public relations and digital media, zonal campaign managers, customer segmentation and analytics for ensuring customer success towards the brand
- Ensuring that all SLA’s and TAT’s are met as per the policy to ensure customer satisfaction
- Innovation based on thorough customer journey mapping and analytics from Google ad words, PPC’s, Website traffic management to increase the number of web hits and then propose to the R & D teams for development of the various products based on the new and innovative ideas
- Handling Media and Creative advertisement agencies responsible for media planning and media buying with a budget of 30 crores for digital and print media and 150 crores for TV and Radio at a PAN India level
- Headed various sponsorship and tie ups PAN India in line with our long term goals for market leadership
- Managed the entire product lines for all brand and MARCOM activities PAN India right from the Manufacturing Units to DSAs
- Setting targets and forecasting of sales for B2B and B2C channel partners and handling all dealers and distributors to ensure max revenue generation.
Manager- Marketing
ICICI Bank Ltd.
Mumbai
06.2006 - 07.2008
- Develop and execute the annual marketing plans for India Corporate and EMI sectors in line with annual sales strategies
- Develop multiple on-going direct marketing and e-marketing campaigns to support the achievement of sales targets
- Lead Generation and Market penetration by concentrating on West Zone activities of Marketing and sales
- Based on customer analytics plan for the marketing events calendar and help the Credit card team to define various strategies for customer retention and sales enhancement
- Doing Competitor analysis and bench marking the product parameters to understand the offerings and then designing our offers and making a complete product portfolio
- Work on new product development and launches towards Advertising campaigns, promotional events, broker outreach, buyer retention campaigns, referral programs, and social media
- To recommend policy/process to enhance service standards, customer satisfaction and work on streamlining the marketing business processes
- Execute offline and digital campaigns to increase customer-base at industry leading customer acquisition cost.
Project Manager-IT
Neel Software Solutions
Pune
01.2004 - 05.2006
- Pre- and post-sales liaison with clients
- Handled the tendering process and bid management for government projects and also liaising with government officials
- Executing the project plans and assigning tasks to the development teams
- Preparing RFP’s and RFQ’s and coordinating with the clients and the development team
- Preparing the project planning documents to ensure timely completion of the projects
- Prepared road maps for a systematic project approach
- Worked on MS project 2000 for all project management duties along with its inclusions and exceptions
- Had a waterfall methodology for system analysis and design for the projects
- Handled a team of 40 developers for walkthroughs and presentations to clients and quality assurances of the entire projects
- Projects handled are iCRM, CMRI Intranet and RDMS for standard Bank and commonwealth bank (Australia)
- Project involved UML, class diagrams, and work flow analysis, road maps, flowcharts and ERDS.
Education
Post Graduation in Information Technology
Swinburne University of Technology
Melbourne- Australia 04.2002 - 12.2003
Bachelor of Commerce - Majors in Management Studies
R.D. National College
Mumbai- India 04.1999 - 03.2002
Higher Secondary - Accountancy
R.D. National College
Mumbai 04.1997 - 03.1999
Senior Secondary -
St. Theresa’s High School
Mumbai 04.1996 - 03.1997
Skills
Business Planning & Strategy
undefinedCertification
Certification in Information Technology marketing strategies provided bywww.brainbench.com
Timeline
AVP- Sales & Marketing
Credit Fair Pvt Ltd
08.2021 - Current
AVP- Sales & Marketing
AEON Credit Service India Pvt. Ltd
03.2018 - 07.2021
AGM- Marketing & Business Development
Shangrila Corp. Services India Pvt. Ltd.
03.2017 - 03.2018
AGM- Customer Experience
Videocon D2h Limited
08.2008 - 12.2016
Manager- Marketing
ICICI Bank Ltd.
06.2006 - 07.2008
Project Manager-IT
Neel Software Solutions
01.2004 - 05.2006
Post Graduation in Information Technology
Swinburne University of Technology
04.2002 - 12.2003
Bachelor of Commerce - Majors in Management Studies
R.D. National College
04.1999 - 03.2002
Higher Secondary - Accountancy
R.D. National College
04.1997 - 03.1999
Senior Secondary -
St. Theresa’s High School
04.1996 - 03.1997
Certification in Information Technology marketing strategies provided bywww.brainbench.com
Certification in MS project management provided by www.brainbench.com
Certification in HTML5.0 provided by www.brainbench.com
Six sigma Green Belt certified
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